Facebook Ads Cost Per App Install Benchmarks for Textiles

Introduction

The headline in the data: Cost Per App Install (CPI) moved from a soft start to a mid‑year spike, then cooled into year end. Across all countries, the global benchmark for Facebook Ads app install costs averaged about $13.37 in 2025, opening at just $7.07 in January, peaking at $23.76 in June, and closing at $9.32 in December. The path was choppy—big lifts into late Q2, a sharp July reset, steadier late summer, and a clear Q4 fade. Month-to-month volatility averaged roughly $4.57, with June and July marking the most dramatic swing.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for the Textiles industry across all countries compared to the global benchmark for CPI.

Note: The Textiles segment across all countries does not have a complete month-by-month series in this window, so the narrative below uses the global curve as directional context for industry ad performance.

Section 1: The story in the data

Starting at $7.07 in January and ending at $9.32 in December, CPI rose 32% over the year, but the journey was not linear. The annual average landed at $13.37 (median $12.92), with a wide range from the June high of $23.76 to the January low—about a 3.4x spread.

Key movements:

• February jumped to $11.63, then March cooled to $8.91.
• April–May climbed into the low teens ($13.51, $12.32), setting up the June spike to $23.76 (+$11.43 month over month, +93%).
• July corrected to $10.77 (−$12.99, −55%), before a mid‑teens rebound in August ($15.99).
• September and October held steady near $16.16 and $16.43—the calmest stretch of the year (changes of just +$0.17 and +$0.27).
• November eased to $14.57, and December dropped to $9.32 (−$5.26, −36% from November).

On average, absolute month-to-month shifts were about 36%—a clear signal of instability around a mid‑teens center, punctuated by a June spike and a late‑year slide.

Section 2: Seasonal and monthly dynamics

Seasonality appeared in distinct phases:

• Q1 was the trough (average $9.21), with softer engagement costs anchoring the year’s low.
• Q2 surged (average $16.53) almost entirely on the strength of June, indicating elevated competition or conversion pricing pressure mid‑year.
• Q3 sustained mid‑teens costs (average $14.31), with late‑summer stability in September–October.
• Q4 was mixed: October touched the quarter’s high ($16.43), November eased ($14.57), and December fell to $9.32—a pronounced reset from October (−43%).

This rhythm—the early trough, a pronounced mid‑year spike, and a year‑end cool‑down—frames the CPI pattern more than a smooth seasonal slope.

Section 3: Country vs. Global

Because the selected scope is “all countries,” there is no country-specific curve to contrast with the global baseline. And because Textiles data is not fully populated month by month, an explicit gap versus the all‑industry global benchmark cannot be quantified here. Directionally, the market rose sharply from Q1 to Q3 (+55% from $9.21 to $14.31 on quarterly averages), then eased into Q4 (−6% from Q3’s $14.31 to Q4’s $13.44), with the sharpest divergence concentrated in June–July and the narrowest gap during September–October. Any above‑market or below‑average positioning for Textiles across all countries cannot be inferred without the complete segment series.

Closing

Understanding Facebook Ads benchmarks for Cost Per App Install in the Textiles industry across all countries—anchored to the global curve—highlights a year defined by a mid‑year spike, late‑summer steadiness, and a Q4 reset. For marketers tracking CPI alongside CPC trends, CPM analysis, and CTR performance, this global view offers directional context for industry ad performance and country‑specific ad costs across the Textiles category.