Facebook Ads Cost Per App Install Benchmarks for Textiles

Introduction

The headline: cost per app install for Textiles climbed from a low-single-digit baseline into an extreme outlier by July 2026, producing a year of sharp swings and a very high average driven by two large spikes. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in All countries available compared to the global benchmark.

The story in the data

Reading the numbers as a narrative, the series starts at about $9.95 in July 2025 and finishes at a dramatic $96.91 in July 2026 — a roughly +875% change from start to end. Over 13 months the mean cost per app install (CPI) was about $21.8 while the median sat near $14.9, highlighting a right-skew caused by big spikes. The annual low occurred in December 2025 at approximately $9.36; the clear peak is July 2026 at $96.91. A secondary spike appears in February 2026 at $30.13.

Key month-to-month movements frame the momentum: a modest rise through late 2025 (Jul → Oct: ~$10 → $16), a dip into December ($9.36), a rebound into January ($12.83) and then a sharp pickup in February (+~135% vs January). March retrenched nearly 45% from February to ~$16.61. Through spring and early summer (Apr–Jun) the series hovered in the mid-teens to high-teens ($14.4–$19.46) before the extraordinary leap to $96.91 in July — a ~556% jump versus June. Average absolute monthly movement across the year was about $11.5, a figure that reflects both steady monthlies and a couple of outsized moves.

Seasonal and monthly dynamics

There is a clear seasonal rhythm with softer CPI at year-end (December trough) followed by a January–February uptick; February stands out as an intermittent pressure point. Spring months show relatively muted variability compared with the extremes — April through June sit in a tighter band around the mid-teens. The July 2026 spike breaks the seasonal pattern entirely, creating a single-month anomaly that dominates the year-on-year story. In this series, Q4 softness (December trough) and a Q1 rebound are observable, while mid-year is generally stable until the late-July disruption.

Country vs. Global

The dataset provided here represents the baseline (global) benchmark for cost per app install in Textiles across All countries available. Because there is no separate country-specific time series supplied, direct country-vs-global gaps cannot be calculated for a single market. Still, the global benchmark itself shows episodes of elevated volatility and two distinct upward shocks (February and especially July 2026), which produce a mean substantially higher than the median — a sign that occasional high-cost months materially affect year-level figures.

Understanding Facebook Ads cost-per-app-install benchmarks for Textiles in All countries available provides a numerically rich view of industry ad performance, CPC trends and CPM analysis context, and frames country-specific ad costs against a volatile global pattern.