Facebook Ads Cost Per App Install Benchmarks for Textiles

Introduction

The main story: global cost-per-app-install (CPI) moved from a mid-teens base into a noisy year marked by a deep Q4 trough and a dramatic February spike, then a gradual pullback into early summer. Volatility and two standout months (December low and February peak) define the rhythm: a 35% decline from June 2025 to June 2026 overall, but punctuated by a short-lived 135% surge in February. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in All countries available compared to the global benchmark. (Note: a textiles-specific time series was not provided; the narrative below interprets the global baseline as the directional benchmark for industry-level comparison.)

The story in the data

Across the 13-month baseline, median cost-per-app-install averaged about $15.55. The high-water mark was $30.13 in February 2026; the low was $9.34 in December 2025. That produces a high/low range of roughly 3.2x and a peak that sits about 94% above the annual mean and the December trough about 40% below it. June 2025 opened at $18.36 and June 2026 closed at $11.85 — a net decline of roughly 35.5% year-over-year.

Month-to-month momentum tells a choppier tale: the dataset shows an average absolute monthly move of about $5.5 (≈36% of the mean), driven largely by two extremes. June→July saw a steep drop (~‑46%), December hit the year low (~$9.34), then January rebounded (~+37%), followed by the February spike (+135% vs January). The spike corrected sharply in March (≈‑45%) and the series settled into smaller lifts and falls through April–June.

Seasonal and monthly dynamics

Seasonality is visible. Performance softened into Q4 with the December trough — a typical pattern when mid-funnel metrics compress during holiday competition — then rebounded in early Q1 with a substantial January uptick. February was an outlier: an extreme lift rather than a gentle rebound, suggesting transient market pressure or auction-driven cost inflation in that month. After the February peak, the metric retraced quickly in March and exhibited moderate volatility through spring. Late spring into early summer (May→June) shows a continued easing of CPI levels from the winter volatility.

Country vs. Global

Because the selected textiles-specific series for All countries available was not present, the global baseline serves as the comparison frame. Viewed this way, the baseline CPI is neither flat nor steadily trending — it is more volatile than many CPM or CTR series typically are. Relative phrasing: the global CPI swung widely (high/low ratio ~3.2), and monthly volatility averaged more than one-third of the mean, which is materially more volatile than standard CPC trends or CPM analysis in stable categories. If textiles were to follow the global pattern, the industry would have experienced a late‑year softness, a strong early‑year rebound, and an isolated February cost spike.

Closing

Understanding Facebook Ads cost-per-app-install benchmarks for the Textiles industry across All countries available helps characterize acquisition cost momentum, compare CPI volatility to other KPIs like CPC trends and CPM analysis, and position industry ad performance versus global patterns.