Compare mobile acquisition cost benchmarks by industry, region, and platform.
October 2025 - September 2026
Benchmark observations based on the selected data
The headline: cost per app install for Textiles climbed from a low-single-digit baseline into an extreme outlier by July 2026, producing a year of sharp swings and a very high average driven by two large spikes. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in All countries available compared to the global benchmark.
Reading the numbers as a narrative, the series starts at about $9.95 in July 2025 and finishes at a dramatic $96.91 in July 2026 — a roughly +875% change from start to end. Over 13 months the mean cost per app install (CPI) was about $21.8 while the median sat near $14.9, highlighting a right-skew caused by big spikes. The annual low occurred in December 2025 at approximately $9.36; the clear peak is July 2026 at $96.91. A secondary spike appears in February 2026 at $30.13.
Key month-to-month movements frame the momentum: a modest rise through late 2025 (Jul → Oct: ~$10 → $16), a dip into December ($9.36), a rebound into January ($12.83) and then a sharp pickup in February (+~135% vs January). March retrenched nearly 45% from February to ~$16.61. Through spring and early summer (Apr–Jun) the series hovered in the mid-teens to high-teens ($14.4–$19.46) before the extraordinary leap to $96.91 in July — a ~556% jump versus June. Average absolute monthly movement across the year was about $11.5, a figure that reflects both steady monthlies and a couple of outsized moves.
There is a clear seasonal rhythm with softer CPI at year-end (December trough) followed by a January–February uptick; February stands out as an intermittent pressure point. Spring months show relatively muted variability compared with the extremes — April through June sit in a tighter band around the mid-teens. The July 2026 spike breaks the seasonal pattern entirely, creating a single-month anomaly that dominates the year-on-year story. In this series, Q4 softness (December trough) and a Q1 rebound are observable, while mid-year is generally stable until the late-July disruption.
The dataset provided here represents the baseline (global) benchmark for cost per app install in Textiles across All countries available. Because there is no separate country-specific time series supplied, direct country-vs-global gaps cannot be calculated for a single market. Still, the global benchmark itself shows episodes of elevated volatility and two distinct upward shocks (February and especially July 2026), which produce a mean substantially higher than the median — a sign that occasional high-cost months materially affect year-level figures.
Understanding Facebook Ads cost-per-app-install benchmarks for Textiles in All countries available provides a numerically rich view of industry ad performance, CPC trends and CPM analysis context, and frames country-specific ad costs against a volatile global pattern.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPI values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
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iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos that show app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals can lower CPI.
Optimizing for installs increases volume. Optimizing for actions such as signups or purchases brings higher-quality users. Choose based on your goals and the importance of post-install behavior.
Align creative with the app experience, avoid misleading ads, and exclude people who already installed. Test lookalike audiences based on high-quality users rather than all installers.
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