Facebook Ads Cost Per App Install Benchmarks for Textiles

Introduction

Cost per App Install moved on a rising, uneven track across the global market. The year opened at its lowest level, accelerated into a pronounced mid‑year spike, steadied through early fall, then softened into December before rebounding at the start of 2026. Volatility was noticeable, with one of the sharpest swings occurring between June and July. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in all countries compared to the global benchmark.

Note: Textiles across all countries did not surface as a distinct time series in this window, so the narrative below reflects the global Facebook Ads benchmarks for Cost per App Install as directional context for industry ad performance.

The story in the data

Across January 2025 to January 2026, median Cost per App Install averaged about 13.58, starting at 7.10 in January 2025 and ending at 15.39 in January 2026—an increase of roughly 117%. The series peaked at 23.76 in June and bottomed at 7.10 in January, a range of about 16.7 and a peak roughly 3.3x the low. After the June high, costs fell sharply to 10.77 in July, then rebuilt into the mid‑teens, reaching 16.39 by October before easing to 10.43 in December and rebounding to 15.39 in January 2026.

Month-to-month moves averaged about 4.50 points, signaling a market more restless than flat. The most dramatic changes were the surge from May to June (+11.43) and the correction from June to July (−12.99). The calmest stretch arrived in early fall, with incremental gains from August to October (+0.57 then +0.22), suggesting a short plateau before the year-end dip.

Quarterly rhythms underline the narrative: Q1 2025 averaged 9.22 (the trough), Q2 16.53 (the peak, driven by June), Q3 14.18 (stabilization), and Q4 13.80 (softening into the holidays, pulled down by December).

Seasonal and monthly dynamics

The global series followed a familiar arc for app install economics: a soft Q1 foundation, a Q2 spike as budgets scale and conversion intent firms, and a late‑year cooldown. June stood out as an outlier high before a sharp July correction, after which the market settled into mid‑teens territory through September and October. November eased and December marked the second‑lowest month of the back half, a notable contrast to typical Q4 buying pressure. The new year reopened at a firmer 15.39, well above the prior January.

Country vs. Global

Because the selected cut is Textiles across all countries and the dataset does not include a separate industry time series for this period, no direct gap versus the all‑industry global benchmark can be computed. Practically, the global curve above represents the baseline for country‑specific ad costs and broader CPM analysis that often shapes CPI. If Textiles tracked the market, it would have encountered the same mid‑year spike, early fall steadiness, and year‑end softness, with overall CPI rising from early‑year lows to a higher starting point in 2026.

Closing

In short, Facebook Ads benchmarks for Cost per App Install show a year defined by a Q2 surge, mid‑teens consolidation, and a December dip, with a strong reopen in January 2026. Understanding Cost per App Install benchmarks for the Textiles industry across all countries helps marketers read CPI momentum and compare industry ad performance to global patterns.