Facebook Ads Cost Per App Install Benchmarks for Textiles

Introduction

Across all countries, cost per app install for Textiles followed a clear “dip-then-accelerate” arc with a sharp mid-year surge and a higher landing than its starting point. The period opened at $15.83 in November, slid to a cycle low of $7.13 in January, then rallied hard into a June peak of $27.90 before settling to $19.14 by October. Volatility was meaningful, with the average month-to-month move at $6.23 and two of the year’s largest swings clustered around June. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles across all countries compared to the global benchmark.

The story in the data

• Starting point to finish: From $15.83 in November to $19.14 in October, the series ended about 21% higher than it began.
• Highs and lows: The 12‑month high hit $27.90 in June; the low was $7.13 in January, marking a $20.77 range across the year.
• Average level: Monthly medians averaged $15.10, with 5 of 12 months finishing above that line.
• Key movements:
• A soft Q4-to-Q1 glide: $15.83 (Nov) → $11.30 (Dec) → $7.13 (Jan).
• A choppy Q1: January’s trough rebounded to $12.52 in February, then eased to $8.83 in March.
• The inflection: From May to June, CPI jumped by $16.13 to $27.90, the sharpest single-month increase.
• The snapback: June to July fell $15.21 back to $12.69.
• A Q3 climb: July’s $12.69 rose to $18.24 in August and $23.31 in September (+84% from July to September) before easing to $19.14 in October.

Volatility averaged $6.23 per month, with the most dramatic pair of moves occurring around the June spike and July correction.

Seasonal and monthly dynamics

The rhythm reflects familiar auction pressures: softer acquisition costs through late Q4 into early Q1, a trough in January, and a pronounced mid-year rise. Q1 averaged $9.49 (Jan–Mar), Q2 stepped up to $17.42 (Apr–Jun) on the strength of June’s peak, and Q3 sustained elevated levels at $18.08 (Jul–Sep). Late-year performance did not retest the September high, but October remained above the 12‑month average, suggesting a higher plateau after the mid-year escalation.

Country vs. Global

Because this view aggregates Textiles across all countries, it closely mirrors the global Facebook Ads benchmarks for cost per app install during the period. The market-level trend rose from November to October (+21%), was choppy in Q1 (−44% from November to January), and exhibited greater amplitude mid-year (+291% from January to June) before normalizing. Without a separate country slice, no persistent gap versus the global baseline is observable; instead, the Textiles all-countries series tracks the same broader momentum seen in market-wide CPI trends.

Closing

In sum, Facebook Ads benchmarks for cost per app install in the Textiles industry across all countries show a low in January, a sharp June peak, and a higher late-year plateau, with average monthly medians around $15.10 and notable $6.23 month-to-month volatility. Understanding CPI movement alongside CPC trends, CPM analysis, and CTR performance provides a clear view of country-specific ad costs in aggregate and positions industry ad performance for Textiles within the broader global pattern.