Facebook Ads Cost Per App Install Benchmarks for Transportation and Logistics

Introduction

Across all countries, Transportation and Logistics app install costs sat far below the global benchmark, yet the year told a two‑act story: months of exceptionally low costs, then a mid‑year surge and sharp reset. Median cost per app install (CPAI) in this industry averaged 0.70 over the period, versus 15.81 for the overall market — a dramatic discount — but with outsized swings concentrated in summer. June and August were the outliers, peaking before dropping back to minimal levels in September. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics across all countries compared to the global benchmark.

The story in the data

Transportation and Logistics CPAI started at 0.12 in November 2024 and ended at 0.36 in October 2025, a net rise of 206%. The median across the twelve months was 0.70. The series hit a low of 0.10 in September 2025 and a high of 2.87 in August, with the first half of the year mostly under 0.25.

Month-to-month moves were calm through early spring — changes stayed within 0.09 from November to May — before momentum accelerated. Costs jumped from 0.24 in May to 2.72 in June (+2.48), eased to 1.27 in July, then pushed to the annual high in August (2.87). The reset was just as abrupt: September fell by 2.77 to the annual low, with October stabilizing at 0.36. Volatility averaged 0.80 points monthly, driven almost entirely by the June–September whipsaw.

Globally, the benchmark followed a more conventional arc: a low of 7.22 in January, building into a June peak at 27.90, then elevated through Q3 and early Q4, ending October at 20.72. The global average month-to-month swing was 6.54 points.

Seasonal and monthly dynamics

Seasonality for Transportation and Logistics across all countries split into three phases:

• Late Q4 2024 and Q1 2025 were consistently soft (0.10–0.17), with minimal variance.
• Q2 firmed, moving from 0.16 in April to 0.24 in May and a pronounced June spike (2.72).
• Q3 carried that surge into July and August before a September reset to 0.10; early Q4 2025 retraced to a moderate 0.36.

The global benchmark displayed familiar platform dynamics: softer in January, pronounced June peak, elevated levels across Q3, and strong early Q4 as market competition typically tightens.

Country vs. Global

Transportation and Logistics CPAI remained well below market throughout. On average, it was about 96% under the global benchmark (0.70 vs. 15.81). The narrowest gap occurred in August 2025, when the industry reached 2.87 against a global 19.88 — still roughly 86% below. The widest gap came in September 2025 (0.10 vs. 22.72), about 99.6% below market. Over the period, the global trend rose 18% from November to October (17.55 to 20.72), whereas Transportation and Logistics rose 206% (0.12 to 0.36). In absolute terms, the category was inexpensive; in relative terms, it was more volatile, with average monthly swings equaling 115% of its mean (vs. 41% for the market).

Closing

These Facebook Ads benchmarks highlight cost-per-app-install dynamics for Transportation and Logistics across all countries: structurally lower than the market, with a sharp mid‑year surge and quick normalization. For advertisers tracking country-specific ad costs and industry ad performance, understanding CPAI trends — distinct from CPC trends, CPM analysis, or CTR performance — provides a clear view of how Transportation and Logistics compares to global patterns.