See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
July 2025 - July 2026
Detailed observation of presented data
Across the year-long window, Cost Per App Install (COST_PER_APP_INSTALL) for Transportation and Logistics (all countries available) ran below the global benchmark overall but with sharper month-to-month swings and two pronounced spikes. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in All countries available compared to the global benchmark.
Transportation and Logistics averaged about $13.40 per app install from June 2025 through May 2026, versus a global baseline average near $15.86 — roughly a 15% lower cost on average. The category started the period at $9.46 in June 2025 and finished much higher at $25.98 in May 2026, an increase of approximately 175% from start to finish. The year’s low occurred in January 2026 at about $5.82, while the high was the May 2026 spike of roughly $25.98, giving a range of about $20.16. Month-to-month volatility is notable: the sample standard deviation is approximately $4.9 (about 37% of the mean), indicating meaningful swings in install costs. Key movements include a deep dip into January, a rebound into February, steady mid-year levels, and a late surge into May.
Timing shows a mid-year calm that gives way to sharper rhythm in late Q4 and into Q1 and Q2. Costs held in a relatively narrow band from June through December 2025 (roughly $8–$15), then plunged in January 2026 before a dramatic rebound in February. After mid-Q1 correction, costs drifted down into April and then spiked in May. These monthly dynamics mirror familiar seasonal patterns in ad markets — quieter mid-year windows, a soft January trough in some markets, and heightened competition or market shifts that produce sudden upward moves later in the cycle.
Compared to the global baseline, Transportation and Logistics was below market in most months: June (-49%), July (-16%), August (-7%), September (-15%), October (-9%), November (-11%), January (-55%), February (-40%), March (-11%), and April (-39%). Exceptions were December (+43%) and May (+82%), when the category’s installs cost more than the baseline. The global baseline itself showed peaks (notably February at ~$30) and elevated variance; Transportation and Logistics was overall cheaper but more episodically volatile, with a few months where category costs exceeded global median levels.
Closing Understanding Cost Per App Install benchmarks for Transportation and Logistics across all countries available provides a clear view of industry ad performance and country-specific ad costs dynamics — a useful frame for comparing Facebook Ads benchmarks, CPC trends, CPM analysis, and CTR performance signals within this industry.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
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See how much it costs to get users to install an app