Facebook Ads Cost Per App Install Benchmarks for Transportation and Logistics

Introduction

Transportation and Logistics app-install costs ran dramatically below the global Facebook Ads benchmarks, but the year wasn’t quiet. For most months, median cost per app install (CPI) hovered near low double‑cent levels, then surged in mid‑summer before collapsing into early fall. The category finished the period higher than it started, yet still far beneath the all‑industry baseline. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics across all countries compared to the global benchmark.

The story in the data

• Starting and ending points: CPI opened at 0.12 in November 2024 and closed at 0.36 in October 2025, a roughly 207% lift from a very low base.
• Average, highs, lows: The 12‑month median averaged 0.70, with a pronounced peak at 2.87 in August 2025 and a low of 0.10 in September. Notably, nine of the 12 months sat below the annual average, underscoring how summer spikes pulled the mean upward.
• Monthly rhythm: From November through May, CPI moved in a narrow band (0.10–0.24). June broke that pattern, jumping to 2.72 (+1,034% vs. May). July eased to 1.27 (−53% MoM), August re‑accelerated to the annual high at 2.87 (+127% MoM), and September unwound to 0.10 (−96.5% MoM). October partially rebounded to 0.36 (+258% MoM).
• Volatility: Average month‑to‑month absolute movement was 0.80 points, with the sharpest swings occurring from June through September (2.48 to 2.77 point moves). Relative to its mean, the category’s volatility was high, with average monthly shifts exceeding the annual average (0.80 vs. 0.70).

Seasonal and monthly dynamics

Seasonality appeared muted through late Q4 and early Q1, with CPI steadily soft around 0.10–0.18 from November to March. A gentle lift arrived in April–May (0.16–0.24), followed by a sudden mid‑year surge in June and another burst in August. That spike was short‑lived: September dropped to the year’s low before a modest October stabilization. This pattern aligns with broader auction pressure visible mid‑year, but the category’s rebound cadence was especially pronounced—rapid escalation in June–August and equally swift normalization in September.

Country vs. Global

Across all countries, Transportation and Logistics CPI averaged 0.70, roughly 95% below the all‑industry global benchmark at 15.10. The gap was persistent: the category ran 84–99% below global CPI throughout the year. It was narrowest in August (about 84% below 18.24) and widest in September (about 99.6% below 23.31). Both curves showed a mid‑year lift: the global benchmark spiked in June to 27.90 and remained elevated into early fall, while Transportation and Logistics surged in June–August and then reset sharply in September. Over the period, the global benchmark rose about 21% from November to October (15.83 to 19.14), whereas Transportation and Logistics tripled from a tiny base (0.12 to 0.36), reflecting a choppier trajectory relative to its level. Average monthly movement was 6.23 points for the all‑industry baseline versus 0.80 for the category; normalized to their respective means, the category was the more volatile of the two.

Closing

Taken together, these Facebook Ads benchmarks highlight a low‑cost but highly episodic CPI environment for Transportation and Logistics across all countries, with a pronounced mid‑year surge and swift correction. Understanding cost per app install trends for the Transportation and Logistics industry across all countries helps advertisers evaluate country‑specific ad costs and compare CPI performance to global patterns.