Facebook Ads Cost Per App Install Benchmarks for Transportation and Logistics

Introduction

Transportation and Logistics app install costs sat dramatically below the broader market for most of the year, yet the category moved with pronounced mid-year swings. After a soft, low-cost start in Q1, CPI surged in early summer, peaked in August, and then collapsed back toward Q1 levels by September, stabilizing modestly into Q4. The story is one of very low absolute costs but unusually choppy momentum—short, sharp spikes separated by long stretches of bargain-level CPIs.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics across all countries compared to the global benchmark.

The story in the data

Across 11 reported months in 2025, Transportation and Logistics CPI averaged 0.75, ranging from a low of 0.10 in September to a high of 2.87 in August. The year opened at 0.16 in January and ended at 0.17 in December, a modest +8% lift end to end. Seven of eleven months landed at or below 0.24, underscoring how inexpensive installs typically were outside of summer.

Momentum clustered mid-year. From May to June, CPI jumped from 0.24 to 2.72 (+1,030%), then eased to 1.27 in July before surging again to 2.87 in August (+127% month over month). September reversed almost entirely to 0.10 (−96.5% vs. August), followed by a partial firming to 0.36 in October and a return to 0.17 in December. Average month-to-month movement was 0.90 points, a large swing relative to the 0.75 average level, highlighting elevated relative volatility.

Seasonal and monthly dynamics

Seasonally, the pattern was clear:

• Q1 trended down from 0.16 to 0.10 (Q1 average: 0.13).
• Q2 stepped up sharply on the June spike (Q2 average: 1.04).
• Q3 was the most elevated and most volatile, peaking in August before a September trough (Q3 average: 1.41).
• Q4 settled lower, with October at 0.36 and December at 0.17 (partial Q4 average: 0.26).

This rhythm mirrors typical competitive pressure building into mid-year and late summer, followed by cooler costs as the category exited peak months.

Country vs. Global

Against the global benchmark across all industries, Transportation and Logistics remained far below market. The global CPI averaged 13.43 in 2025, peaking in June at 23.76 and troughing in January at 7.10. By comparison, the category’s 0.75 average was roughly 95% lower than global levels.

The gap narrowed during the summer spikes but never closed: August was the tightest month at 2.87 vs. 15.61 globally (≈82% below). September saw the widest separation at 0.10 vs. 16.17 (≈99% below). Globally, CPI rose +47% from January to December and displayed steadier elevation through Q2 and into Q3–Q4. The category’s absolute volatility (0.90 points) was smaller than the market’s average 4.46-point monthly swing, but on a relative basis, Transportation and Logistics was more volatile due to its low base.

Closing

Understanding Facebook Ads benchmarks for cost per app install in Transportation and Logistics across all countries reveals ultra-low CPI levels with sharp mid-year spikes and quick resets, consistently below the global market. While CPC trends, CPM analysis, and CTR performance often frame paid-social discussions, these CPI trends underscore how industry ad performance for app installs in Transportation and Logistics compares to global Facebook Ads benchmarks across all countries.