Compare mobile acquisition cost benchmarks by industry, region, and platform.
October 2025 - September 2026
Benchmark observations based on the selected data
Overall, Transportation and Logistics app-install costs ran a choppy but upward-moving course versus the global benchmark over the July 2025–May 2026 window. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in All countries available compared to the global benchmark.
Costs per app install for Transportation and Logistics started at about $8.39 in July 2025 and finished at $25.98 in May 2026 — a roughly +210% lift from start to finish. The monthly median for the industry across All countries averaged about $13.8, with a low point of $5.82 in January 2026 and a peak of $25.98 in May 2026. By comparison the global baseline averaged roughly $15.7 over the same months, so Transportation and Logistics ran about 12% below the global median on average.
Key monthly moves stand out: a deep trough in January (≈$5.82), a rebound into February (≈$18.23), steady mid-teens through March–April, and a pronounced spike in May (≈$26.0). Volatility measured as monthly standard deviation was about $5.0 for Transportation and Logistics across All countries — slightly lower than the baseline volatility of about $5.4, reflecting big swings but not quite as extreme as the global pattern.
The rhythm shows winter softness and late-spring pressure. January represents the softest month, dropping more than half below some earlier months, followed by a sharp lift into February. Early Q4 months (Sept–Nov) settled in the low-to-mid teens before a muted December and the sharp January trough. May’s high point reads like a seasonal spike, undoing several months of steadier mid-teens.
This cadence — trough in early Q1, intermittent rebounds and a pronounced late-spring spike — creates a jagged seasonal profile rather than a smoothly rising or falling curve.
Against the global baseline, Transportation and Logistics in All countries was more often below the market but with notable exceptions. Monthly gaps ranged widely: the narrowest shortfall was roughly −7% (August), while the deepest deficit was about −55% in January. There were months when the industry ran above baseline — December was about +43% relative to the global median, and May registered an outsized +80% delta versus the baseline. Overall, the global trend grew by about +45% from July to May, whereas Transportation and Logistics exhibited a much sharper end-period increase (+210%) and slightly lower month-to-month volatility.
Understanding Cost Per App Install benchmarks for Transportation and Logistics across All countries available helps frame Facebook Ads benchmarks alongside broader CPC trends, CPM analysis, CTR performance, and country-specific ad costs when comparing industry ad performance internationally.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPI values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos that show app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals can lower CPI.
Optimizing for installs increases volume. Optimizing for actions such as signups or purchases brings higher-quality users. Choose based on your goals and the importance of post-install behavior.
Align creative with the app experience, avoid misleading ads, and exclude people who already installed. Test lookalike audiences based on high-quality users rather than all installers.
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