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Facebook Ads Cost Per App Install Benchmarks for Transportation and Logistics

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Cost Per App Install for Transportation and Logistics

January 2025 - January 2026

Insights

Detailed observation of presented data

Introduction

Across all countries, Transportation and Logistics saw unusually low Facebook Ads cost-per-app-install (CPAI) levels versus the global benchmark, punctuated by a sharp mid-year surge and a swift late-summer correction. Most months hovered well below a dollar, with three standout spikes in June–August before costs fell back to early-year territory. The year closed nearly flat, suggesting a return to baseline after a volatile middle stretch.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics across all countries compared to the global benchmark.

The story in the data

  • Starting at $0.17 in December 2024, CPAI for Transportation and Logistics edged down through March 2025 ($0.10), then climbed into a summer peak at $2.87 in August before dropping to the yearly low in September ($0.10). It ended at $0.18 in December 2025, essentially flat year over year (+1%).
  • The full-period average was $0.71 per install, ranging from $0.10 (September) to $2.87 (August). The June ($2.72) and July ($1.27) highs framed that August peak.
  • Momentum was choppy. Average month-to-month movement was 0.82 points—greater than the average level itself—driven by a +16x climb from January ($0.16) to August ($2.87), then a −96% reset from August to September.
  • By quarter, CPAI averaged $0.13 in Q1, jumped to $1.04 in Q2, stayed elevated in Q3 at $1.41, and cooled in Q4 to $0.27 (based on October and December).

Seasonal and monthly dynamics

The pattern split cleanly into three acts:

  • Early-year softness: January–March was subdued ($0.16 → $0.10), echoing the common Q1 trough seen in broader Facebook Ads benchmarks.
  • Mid-year escalation: April and May inched higher before June surged, with elevated costs holding through August—an intense but brief high-cost window for app installs in this industry.
  • Late-summer correction and Q4 normalization: September marked the steepest single-month dip of the year (−96% from August), followed by a partial October rebound ($0.36) and a return to sub-$0.20 by December.

Country vs. Global

Compared to the global benchmark (all industries, all countries), Transportation and Logistics ran significantly below market throughout:

  • Average CPAI: $0.71 for Transportation and Logistics vs. $13.70 globally—roughly 95% lower on average over the period.
  • Monthly gap: The narrowest month was August (about 82% below the global $15.98), while the widest gap appeared in September (about 99% below the global $16.11).
  • Trajectory: The global benchmark climbed from a Q1 average of $9.21 to $16.53 in Q2, remained high in Q3 ($14.29), and stayed elevated into Q4 ($16.84 for October and December). That’s a steadier +60% year-over-year December lift (from $10.62 to $17.03), versus the industry’s flat December-to-December finish. In relative terms, the Transportation and Logistics line was more volatile (average monthly change equaling 116% of its average level) than the global trend (~31% of its average).

Closing

Overall, Facebook Ads cost-per-app-install benchmarks for Transportation and Logistics across all countries show a low-cost baseline with a brief mid-year price run-up and a quick reset, consistently far below the global average. Understanding CPAI within these Facebook Ads benchmarks—alongside broader CPC trends, CPM analysis, CTR performance, and country-specific ad costs—helps frame industry ad performance against worldwide patterns for this category across all countries.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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