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August 2025 - August 2026
Detailed observation of presented data
Overall, Transportation and Logistics app-install costs ran a choppy but upward-moving course versus the global benchmark over the July 2025–May 2026 window. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in All countries available compared to the global benchmark.
Costs per app install for Transportation and Logistics started at about $8.39 in July 2025 and finished at $25.98 in May 2026 — a roughly +210% lift from start to finish. The monthly median for the industry across All countries averaged about $13.8, with a low point of $5.82 in January 2026 and a peak of $25.98 in May 2026. By comparison the global baseline averaged roughly $15.7 over the same months, so Transportation and Logistics ran about 12% below the global median on average.
Key monthly moves stand out: a deep trough in January (≈$5.82), a rebound into February (≈$18.23), steady mid-teens through March–April, and a pronounced spike in May (≈$26.0). Volatility measured as monthly standard deviation was about $5.0 for Transportation and Logistics across All countries — slightly lower than the baseline volatility of about $5.4, reflecting big swings but not quite as extreme as the global pattern.
The rhythm shows winter softness and late-spring pressure. January represents the softest month, dropping more than half below some earlier months, followed by a sharp lift into February. Early Q4 months (Sept–Nov) settled in the low-to-mid teens before a muted December and the sharp January trough. May’s high point reads like a seasonal spike, undoing several months of steadier mid-teens.
This cadence — trough in early Q1, intermittent rebounds and a pronounced late-spring spike — creates a jagged seasonal profile rather than a smoothly rising or falling curve.
Against the global baseline, Transportation and Logistics in All countries was more often below the market but with notable exceptions. Monthly gaps ranged widely: the narrowest shortfall was roughly −7% (August), while the deepest deficit was about −55% in January. There were months when the industry ran above baseline — December was about +43% relative to the global median, and May registered an outsized +80% delta versus the baseline. Overall, the global trend grew by about +45% from July to May, whereas Transportation and Logistics exhibited a much sharper end-period increase (+210%) and slightly lower month-to-month volatility.
Understanding Cost Per App Install benchmarks for Transportation and Logistics across All countries available helps frame Facebook Ads benchmarks alongside broader CPC trends, CPM analysis, CTR performance, and country-specific ad costs when comparing industry ad performance internationally.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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See how much it costs to get users to install an app