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Facebook Ads Cost Per App Install Benchmarks for Transportation and Logistics in Sweden

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Cost Per App Install for Transportation and Logistics in Sweden

October 2024 - October 2025

Insights

Detailed observation of presented data

This analysis looks at cost-per-app-install trends for industry Transportation and Logistics and target country Sweden compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

  • The selected series for Transportation and Logistics in Sweden contains no observations for the period provided, so direct in-market averages, highs/lows, and volatility cannot be calculated.
  • The global baseline shows substantial variability, with mid-year costs notably elevated relative to earlier months.
  • There is a Q4 bump in November followed by a December pullback; the sharpest peak occurs in June, with another surge into September.
  • Overall baseline trend from September 2024 to September 2025 ends substantially higher than it began, indicating a rising cost environment.

Selected data overview (Transportation and Logistics, Sweden)

  • No data points were recorded in the selected time frame. As a result, Sweden’s Transportation and Logistics cost-per-app-install level cannot be positioned as above market, below average, or in line with overall trends for this period.

Global baseline overview

Period covered: Sep 2024–Sep 2025

  • Average cost-per-app-install: $11.85
  • Median: $11.36
  • High: $26.21 in Jun 2025
  • Low: $1.98 in Sep 2024
  • Range: $24.23
  • Change from first to last month: +$21.01 (approximately +1,062%)
  • Notable spikes/dips:
  • Oct to Nov 2024: +$8.09 (+131%), indicating a typical Q4 lift ahead of holidays
  • Nov to Dec 2024: −$5.76 (−40%), a year-end cooldown
  • May to Jun 2025: +$15.78 (+151%), the strongest monthly jump
  • Jun to Jul 2025: −$13.86 (−53%), the sharpest decline
  • Volatility:
  • Average absolute month-to-month swing: ~$6.31, which is high relative to the average level.

Comparison to the global trend

  • Because the selected data for Sweden is unavailable for this period, a statistical comparison to the global baseline (averages, highs/lows, or volatility deltas) cannot be completed.
  • Directionally, the global market shows:
  • A pronounced mid-year surge (June) and elevated late-Q3 costs (September).
  • A Q4 increase centered on November, with a December easing.
  • Without local observations, Sweden’s Transportation and Logistics costs cannot be classified as above market, below average, or aligned with the overall trend.

Seasonality and volatility signals

  • Q4 pattern: Costs rise into November, then retreat in December.
  • Mid-year peak: The highest point of the year occurs in June, followed by a sharp correction in July and renewed strength by September.
  • Elevated volatility: Month-to-month changes are significant, underscoring a dynamic auction environment in app-install campaigns globally.

Understanding cost-per-app-install benchmarks on Facebook Ads in industry Transportation and Logistics and Sweden helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Sweden Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 29Ascension Day
Jun 6National Day
Jun 21Midsummer Day
Nov 1All Saints' Day
Dec 25Christmas Day
Dec 26Second Day of Christmas

Key Shopping Season

Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)

Potential Advertising Impact

CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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