Facebook Ads Cost Per App Install Benchmarks for Venture Capital & Investment

Introduction

Cost per app install for Venture Capital & Investment advertisers ran on a choppy, mid-year-weighted curve over the past 13 months, closely mirroring the global benchmark. The series opened at 17.55 in November 2024, fell into a Q1 trough, then vaulted to a sharp June peak before cooling and closing November 2025 near where it began (17.18). The story is one of pronounced seasonality, a dramatic mid-year surge, and a broadly flat year-over-year finish with meaningful month-to-month swings.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Venture Capital & Investment across all countries compared to the global benchmark.

The story in the data

Across the period, Venture Capital & Investment CPI averaged 15.91, ranging from a low of 7.22 in January 2025 to a high of 27.90 in June—a 3.9x spread. Month-to-month volatility averaged 6.29 points, reflecting frequent, material movements.

The sequence unfolded in clear chapters:

• From November to December 2024, costs eased from 17.55 to 12.61, then bottomed in January at 7.22.
• A February rebound (12.87) was partially retraced in March (9.17).
• April (14.74) and May (12.05) set the stage for a June spike to 27.90—up 131% from May.
• The surge reversed in July (12.24), a 56% drop from June, before costs lifted again through late summer: 19.88 in August and 22.72 in September.
• Early Q4 moderated: 20.72 in October and 17.18 in November 2025.

By the end of the window, CPI had slipped just 2% versus its November 2024 starting point, underscoring a near-flat year-over-year level despite pronounced intra-year swings.

Seasonal and monthly dynamics

The rhythm aligns with familiar platform competition patterns. Q1 was the softest stretch, averaging 9.75 across January–March. Q2 climbed decisively to an 18.23 average, punctuated by June’s outlier high. Q3 held that elevated posture at 18.28, with August–September notably firm. Early Q4 settled into the high teens to low 20s band, suggesting stabilization after the summer lift. Over the full period, seven months printed below the 15.91 average (Dec, Jan, Feb, Mar, Apr, May, Jul) and six months above it (Nov 2024; Jun, Aug, Sep, Oct, Nov 2025).

Country vs. Global

Because this view aggregates all countries for Venture Capital & Investment, it tracks the global benchmark one-to-one. Relative to the global average of 15.91, the industry’s all-country CPI ran below average through most of Q1 and early Q2, then drifted above average from late summer into early Q4. The narrowest gap to the series mean appeared in November 2025 (17.18, slightly above average), while the widest overshoot was June (27.90, 75% above the mean). Directionally, the global benchmark’s trajectory was similarly flat year over year (−2%), but punctuated by the same mid-year surge and late-year cooling.

Closing

In short, Facebook Ads benchmarks for cost per app install in the Venture Capital & Investment industry across all countries show a low Q1, a sharp mid-year escalation, and a steady late-year landing, with average CPI at 15.91 and volatility at 6.29 points month to month. This provides a clear reference point for country-specific ad costs, CPI dynamics, and industry ad performance relative to global patterns.