Facebook Ads Cost Per App Install Benchmarks for Venture Capital & Investment

Introduction

Global cost-per-app-install for Venture Capital & Investment apps traced a year of whiplash: a deep Q1 trough, a dramatic mid-year spike, and a lifted finish heading into Q4. The median monthly cost averaged 15.10 across the period, but the story lives in the swings—an early-year low in January, a sharp vertical move in June, and sustained elevation through late Q3 before cooling in October. Volatility was pronounced, with average month-to-month moves of roughly 6.23 (about 41% of the mean), and a June peak more than triple January’s trough.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Venture Capital & Investment in all countries compared to the global benchmark.

Section 1: The story in the data

The series opens at 15.83 in November 2024 and closes at 19.14 in October 2025, a 21% lift end to end. The year’s low arrives in January at 7.13, followed by a steep recovery into February (up 76%) and a choppy spring: March dips to 8.83, April rebounds to 12.59, and May eases to 11.77. June is the standout at 27.90—up 137% from May—and marks the year’s high. That spike unwinds to 12.69 in July (−55%), then resets into a higher late-year range: 18.24 in August, 23.31 in September, and 19.14 in October (−18% from September but well above the yearly mean).

Across the 12-month view, the average sits at 15.10, while the overall median of the monthly medians is slightly lower at 12.64, reflecting that seven of the twelve months came in below the mean. Two months clear the 20-mark (June and September). The range from low to high spans roughly 20.77, underscoring the amplitude of mid-year conditions.

Section 2: Seasonal and monthly dynamics

Seasonality shows through. Q4 2024 averaged 13.57, setting a mid-teens baseline before costs softened into Q1 2025, which averaged 9.49 across January–March. The rebound is decisive: Q2 2025 averages 17.42, buoyed by June’s surge, and Q3 sustains that higher plateau at 18.08. Early Q4 2025 (October) settles at 19.14—below September’s pace but still elevated versus the annual average.

The rhythm is unmistakable: a Q1 trough, a step-change higher in Q2, stabilization at a higher range in Q3, and a mild cool-down to start Q4. Month-to-month momentum is brisk, with frequent double-digit percentage moves: December slides 29% from November, January falls another 37%, then the series swings to consecutive rebounds (+43% in April, +137% in June) before late-year consolidation.

Section 3: Country vs. Global

Because this view aggregates all countries, it is the global benchmark for Venture Capital & Investment app-install costs; by definition the gap to “global” is zero. The benchmark itself climbed 21% from November to October, with choppy internals and average monthly swings of 6.23. In practical terms, this series defines “above market” and “below average” when assessing country-specific ad costs: Q1 levels around 9–13 set the lower band, while late Q3–early Q4 in the high teens to low 20s describes the upper band that many markets may approach during competitive periods.

Closing

Understanding Facebook Ads benchmarks for cost per app install in the Venture Capital & Investment industry across all countries clarifies how CPI trends evolved globally—soft in Q1, surging mid-year, and elevated into Q3–Q4. This global CPI view anchors CPM analysis, CPC trends, and CTR performance context for industry ad performance and country-specific ad costs relative to the worldwide pattern.