See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Big swings define the story: Agriculture cost-per-lead (CPL) across All countries ran hotter and far choppier than the global benchmark over the past 12 months. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in All countries compared to the global benchmark.
At a glance, Agriculture started the period unusually low (about $25 per lead in July 2025), surged to multiple spikes (notably August 2025 and April 2026), and settled mid-year around $52 in June 2026. Compared with the baseline, the Agriculture series averaged materially higher CPLs and showed much larger month-to-month moves — a pattern that reads like a high-volatility market.
Agriculture CPL averaged roughly $65.20 across the 12 months, versus a global baseline average near $46.04 — about 42% above the benchmark. The low point was $25.21 in July 2025 and the high was $113.06 in April 2026. Start-to-end momentum shows a rise from $25.21 to $52.40 (about a 108% increase).
Month-to-month dynamics were dramatic: the largest single-month jumps occurred July→August (+$68.9) and August→September (a reversal of −$66.4). April 2026 was the peak month at $113, roughly 173% higher than the baseline that month (~$41.44). Conversely, September 2025 and December 2025 were troughs that sat about 40–42% below global levels.
Volatility is a headline. Average absolute monthly change was about $33.50 — roughly half of the series mean — compared with an average monthly swing of about $3.6 in the baseline. In other words, Agriculture CPL moved on average nearly ten times more dramatically month-to-month than the global benchmark.
Rhythms in the data read irregularly seasonal rather than calendar-steady. Late summer produced an acute spike and rebound (July low → August spike → September drop). Q4 was mixed: October hovered near the global level, November climbed, and December softened. Early Q1 saw renewed peaks (January and March), building to the April apex, before a multi-month softening into June.
These movements suggest episodic demand and supply shifts within the year—periods of concentrated increase followed by rapid pullbacks—rather than a smooth seasonal curve. That stop-start pattern creates a jagged monthly profile across the 12 months.
Across the year, Agriculture CPL in All countries exceeded the global benchmark in 8 of 12 months, and trailed it in 4 months. The average gap was +41.6% versus baseline. The narrowest gaps appeared in October and December (near-parity), while the widest divergence occurred in April (+~173%). Overall, Agriculture appears more volatile and generally above market median CPLs — a clearer contrast to the steadier global pattern.
Understanding Cost Per Lead benchmarks for Agriculture across All countries and how they diverged from global Facebook Ads benchmarks, CPC trends, CPM analysis and CTR performance helps frame country-specific ad costs and broader industry ad performance insights for performance marketers and creative strategists.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.
Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.
Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.
If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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