Facebook Ads Cost Per Lead Benchmarks for Agriculture

Introduction

Agriculture’s cost-per-lead story in 2025 moves in the opposite direction of the broader market. While the global benchmark climbed steadily through the year and peaked in Q4, Agriculture across all available countries saw CPLs step down quarter by quarter, finishing the year at their lowest point. The category also showed sharper month-to-month swings than the global composite, with an early-year spike and a brief October rebound standing out in an otherwise consistent glide downward.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture across all available countries compared to the global benchmark.

The story in the data

Agriculture began the year with a high CPL of $58.63 in January and ended at $7.24 in December — an 88% decline from start to finish. The annual average landed at $22.78, with the year’s high in January ($58.63) and the low in December ($7.24). The range was wide at $51.39, underscoring the category’s variability.

Month to month, the narrative unfolded in distinct movements: a steep correction in February ($24.51, down 58% from January), a modest lift in March ($27.54), a dip in April ($18.13), and a rebound in May ($24.57). Midyear steadiness in June–July (~$22.54–$22.79) gave way to renewed easing in August–September ($18.12 → $12.16). October bucked the slide with a jump to $20.76 (+71% from September), before CPLs fell again in November ($16.26) and reached their annual trough in December ($7.24).

Volatility averaged about $8.00 in absolute month-to-month movement, notably sharper than the $3.24 average swing in the global dataset, indicating a choppier ride for Agriculture’s lead costs even as the broader market moved in tighter bands.

Seasonal and monthly dynamics

Seasonally, Agriculture traced a clear staircase pattern lower across the year. Quarterly averages illustrate the rhythm: Q1 averaged $36.90, Q2 $21.75, Q3 $17.69, and Q4 $14.75. January was an outlier to the upside, while December set the annual low, with a brief October rebound interrupting an otherwise persistent descent.

In a period when marketwide competition typically intensifies in Q4, Agriculture’s CPL continued to ease, declining from October to December and closing the year far below earlier levels. The softest stretch landed in late Q3 to Q4, particularly September and December, while the first quarter — and January specifically — stood as the costliest time to acquire leads.

Country vs. Global

Relative to the global benchmark, Agriculture’s CPL was materially lower for most of the year. On average, Agriculture came in at $22.78 versus the global $41.46 — about 45% below market. The gap narrowed most in March (17% below the benchmark) and widened to its largest in December (82% below). Only January ran above market, with Agriculture’s $58.63 sitting 67% higher than the $35.08 global level.

Trajectory also differed: the global trend rose +17% from January to December (from $35.08 to $41.13), peaking around October, while Agriculture fell sharply across the same span (−88%). The category was also more volatile, with average monthly moves of ~$8 compared to ~$3 for the global composite. In Q4, the contrast was stark: global CPL hovered around $49 in September–November before easing to $41 in December, while Agriculture averaged $14.75 in the quarter and sat 58%–82% below global levels from September through year-end.

Closing

Understanding Facebook Ads benchmarks for Cost Per Lead in the Agriculture industry across all available countries highlights a year defined by consistent declines, intermittent rebounds, and notably lower country-specific ad costs versus the global market. This CPL analysis situates Agriculture’s industry ad performance within broader Facebook Ads benchmarks, offering a clear read on 2025 CPL trends relative to global patterns.