Facebook Ads Cost Per Lead Benchmarks for Agriculture

Introduction

Cost per lead in the Agriculture industry ran well below the broader market for most of the year, punctuated by a sharp January spike and a late‑summer trough. After surging to a yearly high in January, Agriculture CPL cooled into the teens and low $20s, touching its floor in September before lifting into October. The pattern is choppier and more counter‑seasonal than the global benchmark, which climbed steadily into late summer.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in all countries compared to the global benchmark.

The story in the data

• Starting point to ending point: Agriculture CPL opened at $11.89 in November 2024 and closed at $19.32 in October 2025, a 63% increase across the window.
• Highs and lows: The series peaked at $54.34 in January and bottomed at $11.89 in November (with a near‑match at $11.95 in September). The full range spanned $42.45.
• Average level: Agriculture averaged $22.46 per lead across the 12 months, versus the global benchmark’s $40.94.
• Key movements: December rose 39% month over month, January surged +231%, then February retraced −47%. Additional notable shifts included April (−41%), May (+52%), September (−38%), and October (+62%).
• Volatility: Average absolute month‑to‑month movement was $10.18, more than triple the global series’ $3.22—evidence of sharper swings within Agriculture even outside the January spike.

Seasonal and monthly dynamics

The year’s rhythm was unconventional. A Q1 surge set the tone: Agriculture’s Q1 average reached $35.72, roughly on par with the global $36.47, but it achieved that parity through an extreme January peak and rapid normalization in February–March. Q2 softened to a $21.12 average, and Q3 drifted lower to $17.12, culminating in September’s low. October delivered a rebound to $19.32 as Q4 began.

By contrast, the global benchmark rose steadily through summer—typical of tightening auctions and rising competition—peaking in September at $48.29 before easing to $45.08 in October. Agriculture’s CPL, however, declined through mid‑year and late summer, then lifted into October, a counter‑seasonal cadence relative to the broader market.

Agriculture vs. Global

• Levels: Agriculture averaged $22.46, 45% below the global $40.94. It trailed the market in 11 of 12 months.
• The exception: January was the only month above market—$54.34 in Agriculture versus $35.74 globally, a 52% premium.
• Monthly gap: Agriculture typically ran 40–60% below global CPLs; the narrowest gap appeared in March (−19% vs. global), and the widest in September (−75%).
• Momentum: The global trend rose +16% from November to September before easing in October (−7% vs. September). Agriculture’s path was choppier, sliding −56% from March to September before a +62% rebound into October.
• Stability: With an average monthly swing of $10.18 versus the global benchmark’s $3.22, Agriculture was materially more volatile, even when excluding the January outlier.

Closing

Understanding Facebook Ads benchmarks for cost per lead in the Agriculture industry across all countries shows a year marked by a dramatic January spike, mid‑year softness, and a late‑summer trough well below the global market. While CPC trends, CPM analysis, and CTR performance provide additional context, this CPL view highlights industry ad performance and country‑aggregated ad costs relative to global Facebook Ads benchmarks.