Facebook Ads Cost Per Lead Benchmarks for Agriculture

Introduction

Across all countries, Agriculture’s cost-per-lead (CPL) told a distinctly different story from the global benchmark: consistently cheaper leads, but with sharper swings and a dramatic late-year drop. The year opened with a rare spike, then eased into a low-cost stretch through summer before collapsing to the lowest level of the period in November. Meanwhile, the overall market climbed into late Q3 and then cooled. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture across all countries compared to the global benchmark.

The story in the data

Agriculture CPL started at $11.89 in November 2024 and ended at just $2.24 in November 2025, an 81% year-over-year decline. The period averaged $20.91, with a high of $54.34 in January and a low of $2.24 in November. The sharpest moves clustered around those bookends: December-to-January surged +230%, February retraced −53%, April dipped another −41%, September fell −38% from August, October rebounded +62%, and November collapsed −88% month over month.

Volatility was pronounced. Month-to-month absolute movement averaged $10.8, roughly 2.5x more volatile than the global benchmark’s $4.23. By contrast, the global benchmark averaged $39.83 CPL, peaked at $47.62 in September, troughed at $28.58 in November, and declined from $41.51 in November 2024 to $28.58 in November 2025 (−31% year over year).

Seasonal and monthly dynamics

The Agriculture series featured an atypical January bulge ($54.34) followed by a reversion to a cheaper, steadier band through late spring and summer ($16–$25 from April to August). Q3 softened further, bottoming at $11.95 in September, then briefly firmed in October before the sharp November drop to $2.24.

The global benchmark moved differently: CPLs gradually tightened into late Q3, rising from $35.73 in January to $47.62 in September (+33%), then eased in October and fell more steeply in November. The rhythm here is familiar in Facebook Ads benchmarks—costs often rise with increased competition into late Q3, while late Q4 can bifurcate by objective. In this window, Agriculture’s CPL behaved counter-cyclically: lower midyear, softer into September, and exceptionally low in November.

Country vs. Global

Across all countries, Agriculture CPL undercut the global benchmark by roughly half on average (−47% vs. $39.83 globally). The gap narrowed the most in March (Agriculture $27.12 vs. global $33.27, −18%) and flipped positive only in January, when Agriculture ran 52% above the market ($54.34 vs. $35.73). At its widest, the gap hit −92% in November ($2.24 vs. $28.58). Trend-wise, the global curve climbed steadily into September, while Agriculture’s path was choppier—spiking early, settling through midyear, and finishing the period at an extreme low.

While CPC trends, CPM analysis, and CTR performance provide broader context for country-specific ad costs, this view isolates cost-per-lead to clarify how industry ad performance in Agriculture compares to the overall market.

Closing

Understanding Facebook Ads benchmarks for Cost Per Lead in the Agriculture industry across all countries highlights a market that is generally far cheaper than the global average, but notably more volatile—punctuated by a January spike and a record-low November finish. This perspective helps frame CPL dynamics for Agriculture relative to global patterns across the full year.