Facebook Ads Cost Per Lead Benchmarks for Agriculture in Colombia

Key takeaways

• Based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks, agriculture cost-per-lead in Colombia averaged 9.24 across Apr–Aug 2025—76% below the global baseline average of 38.45 for the same months.
• The selected series ranged from 1.19 (Apr) to 36.52 (Aug), with a dramatic August surge that brought costs nearly in line with the global level (1.4% below baseline in Aug).
• Volatility was very high in the selected data: median month-to-month change of ~80% (average absolute change ~302%), versus ~2.7% in the baseline.
• From first to last month, the selected series rose +2,972%; the global baseline fell -4% over the same period.
• Seasonal context in the global trend shows elevated costs in Q4 (peak in November) and stability in Q2–Q3, before a notable dip in September 2025.

Scope and context

This analysis looks at cost-per-lead (CPL) trends for industry Agriculture and target country Colombia compared to the global trend. It uses median monthly values to benchmark Facebook Ads CPL and highlight how Colombia’s agriculture segment tracks against the worldwide pattern.

Selected trend (Agriculture, Colombia)

• Average (Apr–Aug 2025): 9.24
• High: 36.52 (Aug)
• Low: 1.19 (Apr)
• Range: 35.33
• Change from first to last month: +2,972%
• Month-to-month movement:
• Apr → May: +38.0%
• May → Jun: +122.6%
• Jun → Jul: -11.8%
• Jul → Aug: +1,034%
• Volatility:
• Average absolute month-to-month percent change: ~302%
• Median month-to-month percent change: ~80%

Notable spike: July to August saw a jump from 3.22 to 36.52 (+1,034%), moving CPL from far below market to nearly at parity.

Comparison to the global baseline

For Apr–Aug 2025, the global baseline averaged 38.45 (min: 37.03 in Aug; max: 39.63 in May), with small month-to-month shifts (±0.8% to ±4.2%).

• Relative positioning by month:
• Apr: 1.19 vs 38.59 (≈97% below market)
• May: 1.64 vs 39.63 (≈96% below)
• Jun: 3.65 vs 38.35 (≈90% below)
• Jul: 3.22 vs 38.67 (≈92% below)
• Aug: 36.52 vs 37.03 (≈1.4% below; in line with market)
• Over the Apr–Aug window:
• Selected average is 76% below the baseline average.
• Selected volatility (median ~80%) far exceeds the baseline (~2.95%).
• Baseline change from Apr to Aug: -4.0% (down from 38.59 to 37.03).

Seasonal signals

• Global baseline indications:
• Q4 lift: November 2024 is the yearly peak (41.58), with December elevated (39.63). This aligns with typical holiday-driven cost pressure.
• Q2–Q3 2025 remains steady in the high 30s (Apr–Aug: 37.03–39.63).
• A notable drop appears in September 2025 (20.63).
• Selected (Colombia, Agriculture) shows a sharp August convergence to the global level after four months well below average, indicating a late-summer spike within the observed window.

Understanding cost-per-lead benchmarks on Facebook Ads in industry Agriculture and Colombia helps advertisers make more efficient budget and creative choices.