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Facebook Ads Cost Per Lead Benchmarks for Agriculture in India

See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type

Cost Per Lead for Agriculture in India

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost-per-lead trends for industry Agriculture and target country India compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • No selected series is available for Agriculture in India for the period provided, so direct in-market benchmarks and a like-for-like comparison to the baseline cannot be calculated.
  • The global baseline shows an average cost-per-lead of 35.80 over the last 13 months, with a high of 41.58 (November 2024) and a low of 20.63 (September 2025).
  • Seasonality is evident: costs rise into November–December, stabilize in May–August, and then dip sharply in September 2025.
  • Volatility in the global trend averages a 12.6% absolute month-to-month change, with the largest swing being a -44.3% drop from August to September 2025.

Scope and dataset

  • Metric: cost-per-lead.
  • Industry: Agriculture.
  • Country: India.
  • Series: comparison of the selected series (empty for the period) versus the global baseline.

Selected series highlights

  • The selected Agriculture in India series contains no monthly observations in the timeframe; therefore, averages, highs/lows, and month-to-month changes for the selected market are not available.

Comparison to the global baseline

  • Because the selected series is empty, relative positioning (above market, below average, or in line) cannot be determined.
  • The global baseline serves as the directional benchmark for context:
  • Average: 35.80 across 13 months.
  • High: 41.58 in November 2024.
  • Low: 20.63 in September 2025.
  • First-to-last change: -37.3% from September 2024 (32.88) to September 2025 (20.63).
  • 8 of 13 months sit above the 13‑month average level, concentrated in November–December and again from February through August.

Global baseline trend analysis

  • Notable spikes and dips:
  • +33.6% jump from October to November 2024 (31.12 to 41.58).
  • -10.3% decline into January 2025 (39.63 to 35.54).
  • -15.5% pullback in March 2025 (38.86 to 32.84).
  • Stabilization around 37–39 from May through August 2025.
  • Sharp dip of -44.3% from August to September 2025 (37.03 to 20.63), the period low.
  • Seasonality:
  • Q4 uplift: costs typically increase in November and remain elevated into December.
  • Early-year reset: softer January levels followed by recovery in February–April.
  • Mid-year steadiness: relatively tight band in May–August before the September break lower.
  • Volatility:
  • Average absolute month-to-month change is 12.6%.
  • Range across the period is 20.95 (from 20.63 to 41.58), indicating meaningful dispersion around the mean.

Understanding cost-per-lead benchmarks on Facebook Ads in industry Agriculture and India helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

India Advertising Landscape

National Holidays

Jan 26Republic Day
Mar 14Holi
Apr 18Good Friday
May 1Labour Day
Aug 15Independence Day
Oct 2Mahatma Gandhi Jayanti
Oct 21Diwali
Dec 25Christmas Day

Key Shopping Season

October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)

Potential Advertising Impact

CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.

What is considered a good cost per lead on Facebook in 2025?

A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.

Why is my CPL higher than industry averages?

Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.

Does campaign objective impact CPL?

Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.

How can I generate leads at a lower cost without hurting lead quality?

Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.

Should I optimize for leads or conversions if my goal is pipeline growth?

If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.

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