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Facebook Ads Cost Per Lead Benchmarks for Agriculture in Italy

See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type

Cost Per Lead for Agriculture in Italy

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost-per-lead benchmarks: Agriculture in Italy vs. global

  • The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • No Agriculture-in-Italy observations are available for the period, so in-market averages, highs/lows, and volatility cannot be computed.
  • The global baseline median cost-per-lead (CPL) averaged 35.80 over Sep 2024–Sep 2025, with a high of 41.58 (Nov 2024) and a low of 20.63 (Sep 2025).
  • Baseline CPL fell 37% from the first to the last month (32.88 in Sep 2024 to 20.63 in Sep 2025).
  • Volatility in the baseline was moderate: the average month-to-month move was about 4.50, with the largest swing a 16.40 drop from Aug to Sep 2025.
  • Seasonality is evident: costs rose sharply in Q4 (notably November) and then eased, stabilizing around the high-30s in spring–summer before a late-summer drop.

Scope and framing

This analysis looks at cost-per-lead trends for industry Agriculture and target country Italy compared to the global trend. Because the selected dataset (Agriculture in Italy) contains no monthly medians for the observed window, the comparison to global is qualitative and anchored on the worldwide baseline.

Selected data overview: Agriculture in Italy

  • Data availability: No monthly CPL medians were recorded for Agriculture in Italy during the period shown, so in-market averages, highs, lows, or volatility statistics cannot be reported.
  • Relative positioning: With no observations, the selected series cannot be labeled as above market, below average, or in line with overall trends.

Global baseline highlights

  • Overall level: Average CPL of 35.80 across 13 months.
  • Highs and lows: Peak at 41.58 in Nov 2024; trough at 20.63 in Sep 2025.
  • Trend over time: From 32.88 (Sep 2024) to 20.63 (Sep 2025), a 37% decrease.
  • Volatility: Average absolute month-to-month change of 4.50; biggest jump was +10.45 from Oct to Nov 2024; biggest dip was −16.40 from Aug to Sep 2025.
  • Seasonal patterns:
  • Q4 lift: Costs climbed strongly into November and remained elevated in December (39.63).
  • Spring–summer plateau: April through July largely hovered in the 38–39 range.
  • Late-summer reset: A notable drop in September 2025 set the period’s low.

Comparison to the global baseline

  • Given the absence of Agriculture-in-Italy CPL observations, a direct statistical comparison (averages, highs, lows, and volatility) to the global series is not possible.
  • For directional context, the global baseline indicates typical Q4 increases in CPL and moderate intra-year variability, with a marked decline near the end of the observed window.

Understanding COST_PER_LEAD benchmarks on Facebook Ads in industry Agriculture and Italy helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Italy, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Italy Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 20Easter Sunday
Apr 21Easter Monday
Apr 25Liberation Day
May 1Labour Day
Jun 2Republic Day
Aug 15Ferragosto
Nov 1All Saints' Day
Dec 8Immaculate Conception
Dec 25Christmas Day
Dec 26St. Stephen's Day

Key Shopping Season

Late November (Black Friday/Cyber Monday), Christmas & post‑Christmas sales (late December), Ferragosto (mid‑August) summer tourism, Back‑to‑school (September)

Potential Advertising Impact

CPM and CPC might increase during spring holidays when Italians engage in travel or leisure. Ferragosto may see travel and hospitality ads face high competition while retail CPMs dip. Late November and December see ad demand surges. 'Ponte' long weekends could affect ad pacing with stronger performance on adjacent weekdays.

What is considered a good cost per lead on Facebook in 2025?

A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.

Why is my CPL higher than industry averages?

Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.

Does campaign objective impact CPL?

Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.

How can I generate leads at a lower cost without hurting lead quality?

Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.

Should I optimize for leads or conversions if my goal is pipeline growth?

If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.

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