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Facebook Ads Cost Per Lead Benchmarks for Agriculture in Spain

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Cost Per Lead for Agriculture in Spain

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost-per-lead (CPL) trends for industry Agriculture and target country Spain compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • No Spain/Agriculture CPL observations are available in the selected period, so comparisons to the global baseline rely solely on the worldwide benchmark.
  • Globally, CPL averaged about $35.80 over the last 13 months, with a clear holiday uptick in November–December and higher costs again in Q2. A sharp dip appears in September 2025.
  • Typical month-to-month moves were modest (median absolute change ≈ $2.63), but large swings occurred around November 2024 and September 2025.

Data coverage

  • Selected data (Agriculture, Spain): No monthly CPL values provided for the observed period; direct local insights are not available.
  • Baseline (global): 13 consecutive monthly medians from September 2024 to September 2025.

Global baseline overview (directional benchmark)

  • Average CPL: $35.80 across 13 months.
  • High: $41.58 in November 2024.
  • Low: $20.63 in September 2025.
  • First-to-last change: From $32.88 (Sep 2024) to $20.63 (Sep 2025), a decrease of about 37.3%.
  • Typical range: Excluding the September 2025 dip, most months land between roughly $31 and $41.

Seasonality and volatility

  • Q4 pattern: Costs typically increase in Q4 around holiday periods. In 2024, CPL rose to $41.58 in November and remained elevated at $39.63 in December (Q4 average ≈ $37.44, above the full-period average).
  • Q1 stabilization: January–March averaged ≈ $35.75, close to the overall mean, with a softer March ($32.84) following a firmer February.
  • Q2 elevation: April–June averaged ≈ $38.86, matching the usual spring lift (notably May at $39.63).
  • Q3 variability: July and August were steady ($38.67 and $37.03), followed by an atypically low September 2025 ($20.63).
  • Month-to-month movement:
  • Average absolute change ≈ $4.50 per month (~12.6% of the average CPL), inflated by the large September 2025 drop.
  • Median absolute change ≈ $2.63 (~7.4%), indicating that in most months, CPL shifts were moderate.

Comparison: Spain/Agriculture vs. global

  • Due to the absence of selected data for Agriculture in Spain, we cannot quantify whether the market is above, below, or in line with global CPL levels for the period reviewed.
  • In the interim, the global baseline indicates:
  • Above-market risk points likely around late Q4 and Q2, when CPLs trend higher.
  • Potential relief typically seen in March and August in the observed period.
  • A notable global dip in September 2025 that falls well below the usual range.

Summary

While no Spain/Agriculture CPL entries are available for direct comparison, the global Facebook Ads benchmark shows a $35.80 average CPL across the last 13 months, with seasonal peaks in November–December and Q2, and an outlier drop in September 2025. Understanding cost-per-lead benchmarks on Facebook Ads in industry Agriculture and Spain helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Spain Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 17Maundy Thursday (some regions)
Apr 18Good Friday
Apr 21Easter Monday (some regions)
May 1Labour Day
Aug 15Assumption Day
Oct 13National Day of Spain
Nov 1All Saints' Day
Dec 6Constitution Day
Dec 8Immaculate Conception
Dec 25Christmas Day

Key Shopping Season

Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)

Potential Advertising Impact

CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.

What is considered a good cost per lead on Facebook in 2025?

A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.

Why is my CPL higher than industry averages?

Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.

Does campaign objective impact CPL?

Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.

How can I generate leads at a lower cost without hurting lead quality?

Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.

Should I optimize for leads or conversions if my goal is pipeline growth?

If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.

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