Facebook Ads Cost Per Lead Benchmarks in Argentina

Introduction

Argentina’s all‑industry Cost per Lead (CPL) ran far below the global benchmark for most of the period, yet the market was markedly more volatile, punctuated by dramatic spikes in July and an outsized surge in October. On average, Argentina’s CPL landed around $12.35 versus a $40.94 global median—roughly 70% lower—while swinging from a $1.28 low in February to $55.55 in October. The baseline climbed steadily into late Q3, but Argentina’s path was choppier, with extended troughs followed by sharp run‑ups. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Argentina compared to the global benchmark.

The story in the data

Argentina opened at $8.55 in November 2024, eased to $1.28 by February 2025, then whipsawed into a mid‑year spike at $33.33 in July before cooling in August–September and surging to a period high of $55.55 in October. From start to finish, that’s a roughly +550% lift. The market’s average CPL was $12.35 (median ~$7.40), spanning a 44x range between low and high. By contrast, the global series averaged $40.94, running from a $33.35 low in March to a $48.29 peak in September—a much narrower 1.45x spread.

Monthly movement underscores the volatility. Argentina’s average month‑to‑month absolute change was about $13.16, more than 4x the global benchmark’s ~$3.22. The softest stretch clustered in April–May (both near $1.71), while the sharpest single‑month lift hit into October (+$52.48 vs. September).

Seasonal and monthly dynamics

Seasonally, the global CPL typically tightens in Q1 and builds through Q3 as competition intensifies, a pattern visible here with a March trough and a September crest. Argentina, however, followed a stop‑start rhythm: Q4 2024 was modest ($8.55 to $13.55), Q1 2025 dipped (February’s $1.28 low), Q2 set the year’s floor (April–May at ~$1.7), Q3 spiked abruptly in July then eased, and early Q4 2025 broke pattern with an outsized October surge above global levels.

Country vs. Global

Across 12 months, Argentina trailed the global CPL in 11, with gaps ranging from about 21% below (July) to 97% below (February). October was the lone outlier, landing roughly 23% above the global benchmark ($55.55 vs. $45.08). On average, Argentina’s CPL sat ~70% under the global baseline, while showing notably higher volatility. The global trend rose steadily from its March trough to September (+~45%), whereas Argentina’s trajectory was choppier, marked by low-cost valleys in late Q2 and abrupt spikes in mid‑ and late‑year.

Closing

Understanding Facebook Ads benchmarks for Cost per Lead across all industries in Argentina highlights country‑specific ad costs and the distinctive volatility shaping lead prices versus the global market. While this report centers on CPL, practitioners often view it alongside CPC trends, CPM analysis, and CTR performance to contextualize industry ad performance. These Argentina CPL benchmarks provide a clear read on how the market compares to global patterns over the past year.