Facebook Ads Cost Per Lead Benchmarks in Argentina

Introduction

Argentina’s cost-per-lead (CPL) picture tells a dramatic, two-act story against the global benchmark: months of unusually low acquisition costs through late Q2, a mid-year surge in July, a brief cool-down, and then an abrupt spike in October. Across all industries in Argentina, CPLs were generally far below global levels for most of the year, before flipping to above-market right at the start of Q4. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Argentina compared to the global benchmark.

The story in the data

From November 2024 to October 2025, Argentina’s median monthly CPL averaged $13.3, compared with a $40.8 global average—about two-thirds lower overall. The period opens at $8.55 in November 2024 and ends at $66.94 in October 2025, a steep climb of roughly +684%. The annual low arrives in February at just $1.28, with similarly lean months in April ($1.71) and May ($1.72). The high is October at $66.94, followed by a secondary peak in July at $33.33.

Volatility is the defining feature. Argentina’s average month-to-month swing was about $14, roughly equal to its own average CPL, and far higher than the global benchmark’s $3.1 average monthly movement. The total range in Argentina spans $65.7 (from $1.28 to $66.94), compared with a much tighter global range of $14.3 (from $33.27 in March to $47.62 in September). The median across the 12 months in Argentina sits at $7.40—well below the mean—underscoring how a handful of spikes (notably July and October) pull the average up.

Seasonal and monthly dynamics

The early year is soft: Q1 in Argentina averages about $6.6, with February marking the trough. Q2 remains subdued at roughly $3.4, driven by April–May lows. Momentum then shifts in July, where CPL leaps to $33.33 before easing back in August ($4.03) and September ($3.08). October breaks the pattern dramatically at $66.94, signaling a sharp Q4 kickoff in Argentina’s country-specific ad costs.

Globally, the rhythm is steadier. The benchmark trends from the mid-$30s to the mid-$40s across the period, with a high in September ($47.62) and a modest step down in October ($45.08). The global curve resembles a gentle rise through Q3 rather than the pronounced swings seen in Argentina.

Country vs. Global

Relative to Facebook Ads benchmarks worldwide, Argentina’s CPL was consistently below market for most of the year—79% below in November, 66–76% below through January–March, and 95–96% below during the April–May trough. The narrowest gap appears in July, when Argentina comes within 21% of global levels. In October, the script flips: Argentina’s CPL lands 49% above the global benchmark, the only month in the period where costs in Argentina exceed the worldwide median.

Overall, Argentina averaged about one-third of global CPLs (−67%), with much sharper month-to-month moves. The global trend rose steadily (+9% from November to October), while Argentina’s path was choppier, pivoting from ultra-low acquisition costs to sudden, high-cost spikes.

Closing

Understanding Facebook Ads cost-per-lead benchmarks across all industries in Argentina—set against global CPL levels—helps contextualize industry ad performance, CPC trends, CPM analysis, and CTR performance in one cohesive view. These Argentina-specific Facebook Ads benchmarks highlight a market that typically runs below global CPLs, punctuated by a late-year surge that reshapes the narrative.