Facebook Ads Cost Per Lead Benchmarks in Argentina

Introduction

Argentina’s cost-per-lead profile in 2025 reads as a study in contrasts: consistently inexpensive versus the global benchmark for most of the year, punctuated by a sharp Q4 surge centered on October. Across all industries, Argentina averaged 17.8 per lead, sharply below the global 2025 average of 41.5, yet it also delivered one of the year’s most dramatic single-month spikes at 86.3 in October. The year began and ended at nearly the same level (10.5 in January to 10.1 in December), but the path between those points was notably volatile. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Argentina compared to the global benchmark.

The story in the data

Argentina’s CPL started at 10.54 in January, fell to its yearly low in February at 1.28, and then oscillated through the midyear before peaking at 86.33 in October. The annual average was 17.76, with a range from 1.28 to 86.33. Seven months landed under 10 (February, March, April, May, June, August, September), underscoring long stretches of low-cost lead generation. July marked a clear inflection at 33.33, followed by a reset in August (4.88) and September (3.08). The standout move arrived in October, surging to 86.33, remaining elevated in November at 45.12, and then easing back to 10.14 in December.

Month-to-month volatility was pronounced. The average absolute monthly move was 22.2 points, driven by large swings such as September to October (+83.3) and October to November (−41.2). Despite those swings, the year’s net change was minimal: December closed just 3.8% below January, illustrating how a flat finish can mask substantial intra-year turbulence.

Seasonal and monthly dynamics

Seasonally, Argentina’s CPL softened through Q2: Q1 averaged 6.63, and Q2 dipped further to 3.45, with April and May both near 1.7. Q3 rebounded, averaging 13.76—largely due to July’s jump—before the year’s most expensive period arrived in Q4. The final quarter averaged 47.20, nearly 3.5 times Q3, led by October’s peak and a still-elevated November. This cadence mirrors broad advertising rhythms—Q4 competition typically lifts costs—though Argentina’s Q4 lift was outsized relative to its earlier lows.

Country vs. Global

Relative to Facebook Ads benchmarks globally, Argentina remained below market in 11 of 12 months and averaged 57% cheaper for the year (17.8 versus 41.5). The gap was widest in February, when Argentina trailed by 97% (1.28 versus 40.14), and narrowed meaningfully in July (−19%) and November (−7%). October was the exception: Argentina’s CPL ran 77% above the global median (86.33 versus 48.83), the only month it exceeded the global level.

Global CPL climbed in a steady staircase from Q1 to Q4 (36.2 → 39.2 → 44.2 → 46.5), finishing the year at 42.24 and posting modest, measured shifts between months (average absolute move: 3.1 points). Argentina’s pattern was choppier, with a near-flat start-to-end level (−4%) but far larger month-to-month swings and a pronounced Q4 spike.

Closing

As a country-specific ad costs view, these Facebook Ads benchmarks show that cost per lead across all industries in Argentina was generally far below the global average, with a dramatic Q4 surge centered on October. Understanding CPL trends and industry ad performance in Argentina helps frame how local market dynamics compare with global patterns for the year.