See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Across all countries, Cost per Lead for the Arts industry ran structurally below the global benchmark in 2025, but with sharper mid-year swings and a pronounced Q4 spike. The year opened near $18, sank to a summer low near $8.57, then rebounded to a November peak above $25 before easing into December. By contrast, the global median Cost per Lead climbed steadily through the year, peaking in October. The result: Arts remained cheaper than the market almost every month, but operated with higher month-to-month volatility.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Arts across all countries compared to the global benchmark.
Arts Cost per Lead averaged about $17.05 in 2025, ranging from a low of $8.57 in July to highs of $27.36 in April and $25.65 in November. The year started at $17.81 in January and ended at $14.68 in December, a 17.6% decline from start to finish.
The rhythm featured sharp inflections:
Volatility in Arts was elevated: average absolute month-over-month movement was roughly $7.25, indicating larger swings than the level itself might suggest for Facebook Ads benchmarks focused on lead generation.
Seasonally, Arts CPL was softest in Q3 (averaging about $11.04), with Q1 near $20.04, Q2 at $18.78, and Q4 rebounding to $18.35 on the strength of November. The April high stands out as an early-season surge, followed by a mid-year low typical of softer summer engagement and budget rhythm. The later-year spike aligns with broader marketplace intensity, where country-specific ad costs often rise with holiday competition; however, in Arts, that spike concentrated in November and eased in December.
Relative to the global benchmark (all industries, all countries), which averaged about $41.53 in 2025, Arts across all countries was consistently below market—roughly 59% cheaper on average. The gap ranged from 27% below in April (the narrowest spread) to 79% below in July (the widest). Monthly, Arts sat 40–70% below the market for most of the year.
Trend lines diverged: the global median CPL rose from $35.04 in January to $42.24 in December (+20.5%), while Arts fell from $17.81 to $14.68 (−17.6%). Volatility also differed: the global benchmark moved by about $3.13 on average month to month, less than half the Arts volatility, reflecting a steadier market backdrop versus choppier Arts dynamics.
In sum, Facebook Ads Cost per Lead benchmarks for the Arts industry across all countries point to structurally lower lead costs than the global average, but with more abrupt monthly moves—an early-year lift, a mid-year trough, and a concentrated November surge. Understanding Cost per Lead trends and broader Facebook Ads benchmarks for Arts across all countries provides a clear read on industry ad performance and how it compares to global patterns in country-specific ad costs, CPC trends, CPM analysis, and CTR performance.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.
Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.
Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.
If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.
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