Compare lead generation cost benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
The main story: cost-per-lead (CPL) in Arts across All countries available ran significantly below the global benchmark but with sharper swings and a handful of dramatic months. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Arts in All countries available compared to the global benchmark.
Across the 13-month window (Jul 2025–Jul 2026) Arts CPLs were lower on average than the global baseline but far more volatile. The Arts median monthly CPL averaged roughly $16.5, starting at $7.65 in July 2025 and finishing at $1.60 in July 2026 — a decline of about 79% from first to last month. The highest Arts CPL was $40.23 in November 2025; the lowest was $1.60 in July 2026. Absolute month-to-month moves averaged about $8.2, and the standard deviation was near $9.7 (≈59% of the mean), signaling substantial volatility relative to its own average.
By contrast, the global baseline median CPL averaged about $44.1 over the same period, ranging from roughly $20.82 to $53.22. Baseline month-to-month variation was smaller in relative terms (std. dev. ≈ $7.8, ~18% of the mean).
Momentum through the period felt episodic rather than rhythmic. Arts CPLs climbed into autumn, peaking in November 2025 at $40.23 — the only month that approached typical global levels — before retreating into late winter and spring (December–May hovered $7–$25). March 2026 showed a mid-season dip to about $13.80, followed by another softening through May ($7.17). June rebounded to $14.12, then collapsed to the year’s nadir in July 2026 ($1.60). The baseline showed relatively steadier peaks in late winter (Feb–Mar) and a pronounced drop into July 2026, but without the same amplitude of month-to-month swings seen in Arts.
Measured against the global benchmark, Arts (All countries available) consistently ran below average. On a month-by-month basis Arts CPLs equaled roughly 8–84% of global CPLs; expressed another way, Arts trailed global levels by about 16% at the narrowest gap (Nov 2025) and by roughly 92% at the widest gap (Jul 2026). Over the full period the Arts average ($16.5) was about 63% lower than the global average ($44.1). The global trend declined by roughly 51% from July 2025 to July 2026, while Arts declined more sharply (~79%) and showed higher relative volatility.
These month-by-month median cost-per-lead dynamics for Arts across All countries available highlight a pattern of below-market CPLs with episodic spikes (notably November 2025) and steep late-period declines. For marketers tracking Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance, country-specific ad costs and broader industry ad performance, these numbers provide a clear contrast between Arts performance and the global baseline.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPL values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Weak creative, irrelevant targeting, or an offer that does not resonate can raise CPL. Low engagement or poor landing-page conversion rates can also increase costs.
Yes. Campaigns optimized for conversions or leads tend to generate less expensive, more qualified leads than traffic or engagement objectives. Facebook uses the optimization signal to find users.
Improve the offer, target the right audience, and use high-converting creative. Test native lead forms while continuing to qualify users.
For sales or revenue goals, optimize for deeper-funnel conversions. Optimizing for leads alone can increase volume while reducing quality.
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