See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Canada’s cost per lead (CPL) spent the year on a rollercoaster—more volatile than the global benchmark and marked by sharp resets. The year opened at a high $65.44 in January 2025, fell to a March low of $26.81, climbed into a late-year surge with November at $54.29, then cooled to $38.74 in December before rebounding to $53.00 in January 2026. Across 2025, Canada averaged $43.16 per lead, about 4% higher than the $41.53 global median. Volatility was the headline: Canada’s average month-to-month move was roughly $9.6 versus just $3.1 globally.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Canada compared to the global benchmark.
The rhythm in Canada diverged from a textbook pattern. Q1 was bifurcated: an unusually expensive January eased into a March low, creating a pronounced trough. Q2 held the lowest quarterly average at $38.34, then costs climbed through summer (Q3 average $44.74) and into Q4 ($45.97), with a familiar December reset down to $38.74. The immediate jump to $53.00 in January 2026 mirrors post-holiday rebasing often seen in Facebook Ads benchmarks, where CPM analysis and CPC trends typically rise with renewed competition.
Relative to the global median, Canada moved in and out of premium territory:
In short, Facebook Ads CPL benchmarks for all industries in Canada show a high-variance year: a steep Q1 reset, a Q2 trough, steady lift through late summer, a Q4 spike, and a December pullback—followed by a strong January rebound. Understanding these country-specific ad costs helps situate Canada’s industry ad performance against the steadier global pattern and complements broader CPC trends, CPM analysis, and CTR performance benchmarks.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.
Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.
Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.
If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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