See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Canada’s cost-per-lead (CPL) profile showed more motion than the global benchmark over the 13-month window — a hotter peak and a steeper fall. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Canada compared to the global benchmark.
Overall, Canadian CPL averaged about $38.21 versus a global median of $45.64 — roughly 16% below the global level. But that headline masks a choppy rhythm: Canada produced two prominent highs and a dramatic slide into Q2 2026, creating a volatility profile that materially outpaced the baseline.
Canada opened June 2025 at $44.95 and finished June 2026 at $12.60 — an approximate 72% decline from start to finish. The peak occurred in January 2026 at about $54.71, the low in June 2026 at $12.60. Across the period the Canadian range was roughly $42.10 (high minus low), compared with a baseline range of about $18.20.
Monthly medians: Canada moved from $44.95 (Jun 2025) → $54.71 (Jan 2026 peak) → $12.60 (Jun 2026 trough). The average monthly absolute change was roughly $8.4 in Canada, more than double the global average monthly swing of about $3.5, signaling materially higher month-to-month variation. Canada beat the global CPL in only two months (June 2025 and January 2026); in 11 of 13 months Canada trailed the global median.
Notable movements: a spike into the mid-$50s in January, a modest pullback in February, then an abrupt collapse in March (from roughly $50.79 in February to $25.91 in March, ~49% drop) followed by continued softening into June. The baseline followed a steadier pattern — a high around $53.35 in February and a gentler descent to $35.15 in June 2026.
The cadence shows a winter peak and a strong spring decline. January produced the highest point, consistent with heavier end-of-year spend shifting into early Q1 pressure; however, Canada’s March-to-June slide is sharper than typical Q1–Q2 adjustments. Where the global benchmark softened more gradually (February→June: ~34% drop from its peak), Canada’s contraction was concentrated and deeper, with a 72% drop from June 2025 to June 2026 and a dramatic mid-period reversal.
Typical seasonal signals — Q4 uplift and early Q1 competition — appear in the baseline; Canada mirrored the Q1 spike but then diverged into pronounced volatility through Q2.
Relative phrasing: Canada averaged about $7.43 lower per lead (≈16% below the global median). At the narrowest gap (July 2025) Canada was essentially equal to global CPLs (within a few cents). At the widest gap (June 2026) Canada sat roughly 64% below the global median. In short, Canada was more volatile and, for most of the year, below average versus the global benchmark.
Understanding Facebook Ads Cost Per Lead benchmarks for all industries in Canada provides a data-grounded view of CPL volatility, country-specific ad costs, CPC trends, CPM analysis and CTR performance context for industry ad performance comparisons in Canada.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.
Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.
Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.
If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app