See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Canada’s cost-per-lead (CPL) story over the last 13 months is one of sharp swings and a dramatic downtrend into mid‑2026. Overall CPLs in Canada averaged noticeably below the global benchmark but were far more volatile: a January 2026 spike was followed by a spring correction and a steep collapse into July 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Canada compared to the global benchmark.
Starting in July 2025, Canada’s median CPL was about CAD 43.10 and finished July 2026 at CAD 7.45 — an 83% decline from the opening month. Across the period Canada averaged roughly CAD 36.4 per lead (13‑month median), with a high of CAD 56.23 in January 2026 and a low of CAD 7.45 in July 2026. By contrast the global baseline averaged about CAD 44.1, peaked near CAD 53.22 (Feb 2026) and troughed at CAD 20.82 (July 2026).
Month‑to‑month moves in Canada were large: the average absolute monthly change was about CAD 8.35, compared with about CAD 4.69 for the global benchmark — roughly a 78% higher monthly volatility. Notable swings include a ~+36% lift from December → January (CAD 41.44 → 56.23) and a −47% correction from February → March (CAD 50.79 → 26.81). The final drop from June → July 2026 was −62% (CAD 19.58 → 7.45), the single steepest decline in the series.
Seasonality and momentum are visible but not uniform. Canada moved through a cycle of elevated CPLs into winter and early Q1 (peak in Jan 2026), then a rapid spring decline and stabilization through May–June, followed by a dramatic collapse in July. The baseline also trends down into mid‑2026 but with a shallower slope: the global series fell about 51% from July 2025 to July 2026 versus Canada’s ~83%. Several months show common rhythm — a winter high and spring easing — but Canada’s amplitudes were larger, making monthly behavior choppier.
Relative to the global benchmark, Canada spent most months below the global CPL average (13‑month mean CAD 36.4 vs baseline CAD 44.1, ~18% lower). Yet Canada produced higher peaks (Jan 2026 exceeded the global peak) and deeper troughs (July 2026 was far below the global low). In comparative phrasing: Canada was below average overall but more volatile, with month‑to‑month moves roughly 78% larger than the global baseline. At its narrowest gap Canada tracked within single digits of the baseline in summer–fall 2025; at its widest gap in July 2026, Canadian CPLs were roughly 64% lower than the global level for that month.
Understanding cost‑per‑lead benchmarks for all industries in Canada — alongside Facebook Ads benchmarks, CPC trends, CPM analysis and CTR performance — frames country‑specific ad costs and industry ad performance in context for cross‑market comparisons.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.
Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.
Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.
If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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