Facebook Ads Cost Per Lead Benchmarks in Canada

Introduction

Canada’s all-industry Cost Per Lead (CPL) tracked slightly above the global Facebook Ads benchmark on average, but with much sharper swings. Across November 2024 to November 2025, Canada averaged $40.47 per lead versus a $39.83 global median, yet the path was choppy: a January spike, an August dip, a September surge, and a sharp slide into November. The period opened at $38.88 and closed at $20.02, a 49% decline end-to-end, compared with a 31% global drop over the same span. Volatility was the defining feature, with standout highs in January and September and the cycle low in November.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Canada compared to the global benchmark.

The story in the data

Starting at $38.88 in November 2024, Canada’s CPL eased into December ($33.69) before surging to a cycle high of $66.72 in January 2025—roughly 98% higher than December and 87% above the same month’s global benchmark. That spike unwound quickly: CPL fell through February ($36.68) and hit an early trough in March ($28.64), down 22% month over month and 14% below the global level.

A spring rebuild took CPL to $45.65 in April and $48.15 in May, then eased to low $40s through June and July. August marked the sharpest discount versus the market, sliding to $29.18—34% below the global median. One month later, September jumped to $62.08 (up 113% from August), before falling back to $34.84 in October and reaching the period’s low of $20.02 in November 2025.

Over the 13 months, Canada’s CPL ranged from $20 to $66 (a $47 spread) versus the global $29 to $48 range (a $19 spread). Measured as average absolute month-to-month movement, volatility in Canada was $15.8, roughly 3.7x the global cadence of $4.23—clear evidence of sharper swings despite a near-identical average level.

Seasonal and monthly dynamics

• Late Q4 softness: both Canada and the global series eased from November to December 2024.
• Q1 whiplash: a January spike unique to Canada was followed by a reset into March.
• Q2 stabilization: April–June trended into the mid-to-high $40s in Canada, broadly aligned with a steady global rise.
• Q3 divergence: Canada plunged in August before a sharp September rebound; globally, CPL climbed steadily to a September high.
• Q4 retrenchment: both series softened into October and November 2025, where each recorded its annual low.

This rhythm mirrors common seasonal forces in Facebook Ads benchmarks—rising costs into late summer and early fall, and softer pricing into Q4 as dynamics shift.

Country vs. Global

Canada averaged 2% above the global CPL, but with more amplitude. It outpaced the global median in January (+87%), April–May (+18–20%), June (+1%), and September (+30%). It trailed in most other months, most notably August (−34%), November 2025 (−30%), and October (−23%). The gap between Canada and the market ranged from 34% below to 87% above. From November to November, Canada’s CPL fell 49% versus a 31% global decline—steeper contraction from a more volatile starting point.

Understanding Facebook Ads Cost Per Lead benchmarks for all industries in Canada—set against the global baseline—helps quantify country-specific ad costs and situates CPL within broader CPC trends, CPM analysis, and CTR performance patterns worldwide.