Facebook Ads Cost Per Lead Benchmarks in Colombia

Introduction

Colombia’s Cost Per Lead (CPL) profile stands out for being structurally low versus the global benchmark, with a calm, low-cost mid‑year and two sharp spikes that define the year’s story. Across all industries, CPL in Colombia averaged about $4.49 per lead over the last 13 months, compared with roughly $40 globally—a persistent gap that rarely narrowed. Most months sat between $2 and $3, punctuated by an April surge and a dramatic December jump. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Colombia compared to the global benchmark.

The story in the data

Colombia began at $4.79 in December 2024 and ended at $14.86 in December 2025—up roughly 210% year over year. The year’s low arrived in March at $1.75, followed by the first standout month: April spiked to $8.71, nearly a fivefold lift from March. After that, CPL settled into an extended low-cost run: May through November averaged just $2.55, with October marking the absolute low of that stretch at $2.00.

The second standout was December 2025, when CPL leapt to $14.86—up 410% from November’s $2.91 and the annual high. Across the full period, Colombia’s median monthly CPL was $3.16, indicating that the average ($4.49) was skewed upward by April and especially December. Month‑to‑month volatility averaged $2.80, though typical movement outside the two spikes was modest, often within $0.2–$1.2.

Globally, CPL averaged about $40.06, peaking in October at $48.41 and bottoming in December at $32.53. The global series rose into Q3 and then cooled sharply at year end.

Seasonal and monthly dynamics

The Colombia series softened through Q1, troughing in March. April broke the pattern with a sharp, temporary lift, then costs slid back into a low, steady run through late Q3 and early Q4—August to November ranged tightly from $2.00 to $2.91. December was the outlier: a sudden, late‑year jump that broke the mid‑year calm.

The global rhythm was different. CPL drifted higher from Q1 into Q3, with September–October as the costliest stretch, before dropping markedly in December. In other words, while global CPL typically tightened into Q4, Colombia remained low through October and only spiked in December.

Colombia vs. Global

Colombia’s CPL consistently trailed the global benchmark by a wide margin. On average, it was about 89% lower than global levels ($4.49 vs. $40.06). The gap was widest around early Q4—October’s $2.00 in Colombia sat 96% below the $48.41 global median. The narrowest gap came in December 2025, when Colombia’s $14.86 was still 54% under the global $32.53.

Trend lines diverged as well. From January to September, the global benchmark climbed about 38%, while Colombia’s CPL drifted down into a low-cost band. By year end, global CPL fell 32% from October to December, even as Colombia posted its strongest month of the year. Volatility also differed: average monthly swings were larger globally ($3.9) than in Colombia ($2.8), with both series influenced by pronounced December moves.

Closing

Understanding Facebook Ads benchmarks for Cost Per Lead across all industries in Colombia shows a market with structurally lower, more stable lead costs for most of the year, punctuated by two clear surges in April and December. These country-specific ad costs provide a useful baseline for evaluating CPL trends and industry ad performance against the global pattern.