Facebook Ads Cost Per Lead Benchmarks in Colombia

Key takeaways

• Colombia’s cost-per-lead (CPL) for all industries averaged $3.73 across the period, around 90% below the global baseline average of $37.06.
• The selected series shows clear seasonality: costs rose into November–December, dropped sharply in January, and spiked in April.
• Volatility was moderate overall (average absolute month-to-month change of $2.66), with one notable April surge; the global trend moved more steadily (average change $3.42).
• From the first to last observed month, Colombia’s CPL fell 44% (from $2.91 in Sep 2024 to $1.63 in Aug 2025), while the global baseline rose 12.6% over the same span.

This analysis looks at cost-per-lead trends for industry All industries available and target country Colombia compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Selected trend highlights

• Average: $3.73
• High: $10.27 in April 2025
• Low: $1.63 in August 2025
• First vs. last month: $2.91 (Sep 2024) to $1.63 (Aug 2025), a 44% decrease
• Volatility: Average absolute month-to-month change of $2.66
• Notable movements:
• Q4 lift: $4.96 in November and $4.68 in December
• Post-holiday dip: $1.92 in January
• Sharp spike: +$8.28 from March to April (to $10.27), followed by a -$7.93 drop in May

Seasonality is evident: costs typically rose in Q4 around peak shopping periods, eased in January, and then fluctuated through Q2–Q3 with a transient April spike before trending lower into August.

Comparison to the global baseline

• Baseline average: $37.06 (Sep 2024–Aug 2025)
• Baseline high/low: $41.58 in November 2024; $31.12 in October 2024
• Baseline trend: Up 12.6% from $32.88 (Sep 2024) to $37.03 (Aug 2025)
• Baseline volatility: Average absolute month-to-month change of $3.42

Relative positioning:

• Colombia’s CPL is consistently below market—about 90% under the global average across the period.
• Even at its April 2025 peak ($10.27), Colombia remained roughly 73% below the global level that month ($38.59).
• Seasonal signatures align with the global trend (Q4 pressure, early-year relief), but Colombia exhibited a more pronounced mid-spring spike and a stronger late-summer trough.

Seasonal patterns and volatility

• Q4 pressure: Both Colombia and the global series show higher CPLs in November–December.
• January reset: Both series eased in January, more sharply in Colombia.
• Mid-year variability: Colombia’s April surge and May correction created the largest swings in the series; otherwise, movements were comparatively contained versus the global baseline.

Summary

For all industries in Colombia, Facebook Ads cost-per-lead remained well below global norms throughout the period, with recognizable Q4 seasonality, a dramatic April spike, and a strong downward finish into August. Understanding cost-per-lead benchmarks on Facebook Ads in industry All industries available and Colombia helps advertisers make more efficient budget and creative choices.