Facebook Ads Cost Per Lead Benchmarks for Consulting in New Zealand

Facebook Ads cost per lead benchmarks: Consulting in New Zealand vs global

• Overall, Consulting in New Zealand ran above market: the average cost per lead was about 8.8% higher than the global baseline (40.32 vs 37.06).
• Volatility was exceptionally high. New Zealand saw an average month‑to‑month swing of ~83%, versus ~10% globally.
• Highs and lows were extreme: a May peak of 78.24 and an August low of 4.51. The series fell 91.6% from the first to the last month.
• Seasonal contrast: the global trend elevated in Q4, while New Zealand declined through November before a sharp January dip and a May surge.

The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis looks at cost per lead trends for industry Consulting and target country New Zealand compared to the global trend.

Selected data overview (Consulting, New Zealand)

• Period: Sep 2024–Aug 2025.
• Average/median: 40.32 average; 40.17 median, indicating a centered distribution despite large outliers.
• High/low: highest in May at 78.24; lowest in August at 4.51. Range: 73.72.
• Change from first to last month: from 53.49 (Sep) to 4.51 (Aug), a 91.6% decline.
• Volatility:
• Average absolute month‑to‑month change: ~19.65.
• Average absolute month‑to‑month percent change: ~82.6%.
• Notable movements:
• Sep→Nov decline (53.49 to 24.27), contradicting typical Q4 pressure.
• Severe January dip to 7.71 (−72.7% vs December).
• February rebound to 47.91 (+521% vs January).
• May spike to 78.24 (+101.9% vs April), followed by elevated June–July in the 63 range.
• August drop to 4.51 (−92.9% vs July).

Comparison to the global baseline

• Baseline average/median: 37.06 average and 38.47 median across Sep 2024–Aug 2025.
• High/low: highest in November at 41.58; lowest in October at 31.12. Range: 10.45.
• Trend vs first month: baseline rose from 32.88 (Sep) to 37.03 (Aug), a 12.6% increase.
• Volatility: average month‑to‑month percent change ~9.8%, demonstrating a stable global pattern relative to New Zealand.
• Relative positioning:
• New Zealand was above global levels in 8 of 12 months (Sep, Oct, Feb, Mar, Apr, May, Jun, Jul).
• Standouts: May was ~97% above global (78.24 vs 39.63). Feb was +23% above. Apr was roughly in line (+0.4%).
• Below market in Nov, Dec, Jan, and Aug, with deep discounts in Jan (−78% vs baseline) and Aug (−88% vs baseline).

Seasonal context

• Global seasonality: costs typically increase in Q4 around holiday periods, visible in the baseline with elevated November–December.
• New Zealand Consulting diverged from that pattern, softening through November, dipping heavily in January, peaking late in May, and collapsing in August. These swings overshadow typical seasonal effects seen globally.

Understanding cost per lead benchmarks on Facebook Ads in industry Consulting and New Zealand helps advertisers make more efficient budget and creative choices.