Facebook Ads Cost Per Lead Benchmarks for Consumer Goods in Denmark

Key takeaways

• Consumer Goods in Denmark shows cost-per-lead largely in line with the global baseline, averaging 36.68 vs 37.06 globally (−1%).
• Marked seasonality: a sharp Q4 spike (Nov–Dec) and a Q1 reset, with the lowest point in March.
• Higher volatility than the global trend: average month-to-month change of 27.5% vs 9.8% globally (≈2.8× more volatile).
• From September 2024 to August 2025, costs rose 61.4% in Denmark vs 12.6% globally, ending above market in August.

This analysis looks at cost-per-lead trends for industry Consumer Goods and target country Denmark compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Selected market trend: Consumer Goods in Denmark

• Average and range: Average cost-per-lead (CPL) was 36.68 across the period. The high was 53.59 in December 2024 and the low was 24.01 in March 2025, a wide range of 29.58.
• Trend shape:
• Q4 spike: 52.55 in November and 53.59 in December.
• Q1 reset: 30.92 in January, 43.56 in February, and the trough at 24.01 in March.
• Stabilization in late spring/early summer around 33–35, followed by an August uptick to 42.75.
• First-to-last change: From 26.49 (Sep 2024) to 42.75 (Aug 2025), +61.4%.
• Volatility: Average absolute month-to-month change was 27.5%. Notable moves:
• Largest increase: October→November +83.3%.
• Largest declines: December→January −42.3% and February→March −44.9%.
• Most stable: June→July +0.9%.

Comparison to the global baseline

• Level comparison: Denmark’s average (36.68) is slightly below the global average (37.06). Peak and trough are more extreme locally (53.59 high, 24.01 low) than globally (41.58 high in November, 31.12 low in October).
• Seasonality comparison:
• Q4: Denmark averaged 44.94 in Oct–Dec vs 37.44 globally, putting Denmark above market by about 20% in the holiday period.
• Q1: Denmark averaged 32.83 vs 35.75 globally, moving below average post-holidays.
• Relative positioning by month:
• Above market: November, December, February, and August.
• Below market: September, October, January, March, April, May, June, July.
• End-to-end momentum: Denmark rose +61.4% from September to August vs +12.6% for the global series, closing the period above market in August (42.75 vs 37.03).

Seasonal patterns and monthly highlights

• Seasonal patterns are evident: costs typically rise in Q4 around holiday periods, then normalize in Q1. This is reflected by Denmark’s strong November–December surge and March trough.
• Spikes/dips:
• Spike: November and December 2024 (52.55–53.59), the year’s high point.
• Dip: March 2025 at 24.01, the lowest month across the period.
• Stability phases: Late spring and early summer (May–July) clustered near the mid-30s before an August rise.

Understanding cost-per-lead benchmarks on Facebook Ads in industry Consumer Goods and Denmark helps advertisers make more efficient budget and creative choices.