Compare lead generation cost benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
The headline: Crypto & Blockchain cost per lead (CPL) across All countries was far more erratic than the global advertising benchmark, driven by an extreme September 2025 spike and a sharp rebound pattern into early 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain in All countries compared to the global benchmark.
Across the four available monthly points, Crypto & Blockchain CPL averaged roughly $290.20 — but that average masks an enormous outlier. CPL started at $26.43 in July 2025, blasted to a peak of $1,108.57 in September 2025, then fell to a low of $6.69 in February 2026 before settling at $19.12 in March 2026. From the opening month to the close, CPL declined about 27.7% (from $26.43 to $19.12), yet the year is defined by the September surge (+~4,100% vs July) and the subsequent collapse (−~99% from September to February). Volatility here is extreme: standard deviation is about $546 and the coefficient of variation is roughly 188%, signaling swings far larger than typical market moves.
By contrast, the baseline (global) CPL across the same window averaged about $44.10, with a high near $53.22 (Feb 2026) and a low near $20.82 (Jul 2026). The global series wandered within a much narrower band — most months clustered between roughly $37 and $53.
Monthly rhythm for Crypto & Blockchain is punctuated rather than cyclical. The September 2025 spike is the dominant event, not a steady seasonal lift; following that, performance collapsed into February 2026 with a brief rebound by March. The global baseline shows more conventional movement: mild rises into early 2026 (peaking in Feb) and a softening into mid‑year. In short, Crypto & Blockchain CPL in All countries exhibited abrupt spikes and rebounds rather than gradual seasonal arcs.
Relative to the global benchmark, Crypto & Blockchain CPL in All countries was on average materially higher due to the September outlier — roughly 560% above the $44 global average. Looking month-by-month: July 2025 was about 38% below the global CPL ($26.43 vs $42.79), September 2025 was roughly 2,200% above global ($1,108.57 vs $48.20), February 2026 sat about 87% below the global level ($6.69 vs $53.22), and March 2026 remained roughly 62% below the global ($19.12 vs $50.64). Overall, the Crypto & Blockchain series was far more volatile and episodic than the more stable global CPL trend.
Understanding cost-per-lead benchmarks for Crypto & Blockchain across All countries helps advertisers place industry ad performance and country-specific ad costs in context against broader CPM analysis and CPC trends reflected in Facebook Ads benchmarks.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPL values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Weak creative, irrelevant targeting, or an offer that does not resonate can raise CPL. Low engagement or poor landing-page conversion rates can also increase costs.
Yes. Campaigns optimized for conversions or leads tend to generate less expensive, more qualified leads than traffic or engagement objectives. Facebook uses the optimization signal to find users.
Improve the offer, target the right audience, and use high-converting creative. Test native lead forms while continuing to qualify users.
For sales or revenue goals, optimize for deeper-funnel conversions. Optimizing for leads alone can increase volume while reducing quality.
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