See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Crypto & Blockchain lead costs came in dramatically above market but cooled quickly across the latest three-month window. In November 2024, cost per lead (CPL) spiked to about $1,027—over twenty-four times the global benchmark—before falling to $358 in December and $263 in January. The arc reads like a fast deflation from an extreme high, with the gap to the global average narrowing month by month. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain across all countries compared to the global benchmark.
Across all countries, Crypto & Blockchain CPL averaged roughly $549 from November to January, ranging from a high of $1,027 in November to a low of $263 in January. The step-down was steep: −65% from November to December and another −27% into January, a cumulative −74% decline over the period. November stood 87% above the three‑month average; January landed 52% below it.
Against this, the global benchmark was far steadier and far lower: averaging about $39 across the same months, easing from $42 in November to $40 in December and $36 in January. Monthly swings averaged $382 (46%) for Crypto & Blockchain versus roughly $3 (7%) for the global baseline—clear evidence of a more volatile category profile.
The data shows a sharp late-Q4 peak for Crypto & Blockchain followed by rapid normalization into early Q1. While many categories experience tighter auction dynamics in Q4, the November Crypto level was an outlier by magnitude. December marked a meaningful reset, and January continued that cooling trend.
Looking beyond the three-month Crypto window, the 2025 global benchmark provides seasonal context: it drifts lower into March (near $33), climbs through mid-year to a late Q3 high around $48 in September, then softens into October before dropping to about $29 by November. Crypto’s short run deviated from this smoother, seasonal rhythm with a dramatic surge-and-slide.
Relative to the global benchmark, Crypto & Blockchain CPL was:
On average over the three months, Crypto was about 14x the global level. The gap narrowed materially as Q4 gave way to Q1, yet the category remained firmly above benchmark throughout. The global trend slipped gently (−14% from November to January), while Crypto’s path was choppier and far steeper (−74%).
In short, Facebook Ads cost‑per‑lead benchmarks for Crypto & Blockchain across all countries show an exceptional November spike and a swift reversion by January, staying well above the global baseline at every point. Understanding CPL trends and category‑level volatility helps frame Crypto & Blockchain industry ad performance against broader, global Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.
Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.
Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.
If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.
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