See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type
August 2025 - August 2026
Detailed observation of presented data
The headline: Crypto & Blockchain cost per lead (CPL) across All countries was far more erratic than the global advertising benchmark, driven by an extreme September 2025 spike and a sharp rebound pattern into early 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain in All countries compared to the global benchmark.
Across the four available monthly points, Crypto & Blockchain CPL averaged roughly $290.20 — but that average masks an enormous outlier. CPL started at $26.43 in July 2025, blasted to a peak of $1,108.57 in September 2025, then fell to a low of $6.69 in February 2026 before settling at $19.12 in March 2026. From the opening month to the close, CPL declined about 27.7% (from $26.43 to $19.12), yet the year is defined by the September surge (+~4,100% vs July) and the subsequent collapse (−~99% from September to February). Volatility here is extreme: standard deviation is about $546 and the coefficient of variation is roughly 188%, signaling swings far larger than typical market moves.
By contrast, the baseline (global) CPL across the same window averaged about $44.10, with a high near $53.22 (Feb 2026) and a low near $20.82 (Jul 2026). The global series wandered within a much narrower band — most months clustered between roughly $37 and $53.
Monthly rhythm for Crypto & Blockchain is punctuated rather than cyclical. The September 2025 spike is the dominant event, not a steady seasonal lift; following that, performance collapsed into February 2026 with a brief rebound by March. The global baseline shows more conventional movement: mild rises into early 2026 (peaking in Feb) and a softening into mid‑year. In short, Crypto & Blockchain CPL in All countries exhibited abrupt spikes and rebounds rather than gradual seasonal arcs.
Relative to the global benchmark, Crypto & Blockchain CPL in All countries was on average materially higher due to the September outlier — roughly 560% above the $44 global average. Looking month-by-month: July 2025 was about 38% below the global CPL ($26.43 vs $42.79), September 2025 was roughly 2,200% above global ($1,108.57 vs $48.20), February 2026 sat about 87% below the global level ($6.69 vs $53.22), and March 2026 remained roughly 62% below the global ($19.12 vs $50.64). Overall, the Crypto & Blockchain series was far more volatile and episodic than the more stable global CPL trend.
Understanding cost-per-lead benchmarks for Crypto & Blockchain across All countries helps advertisers place industry ad performance and country-specific ad costs in context against broader CPM analysis and CPC trends reflected in Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.
Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.
Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.
If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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