Facebook Ads Cost Per Lead Benchmarks for Crypto & Blockchain

Introduction

Crypto & Blockchain lead generation is running far hotter than the broader market. In January 2025, Facebook Ads cost per lead (CPL) for Crypto & Blockchain across all countries landed at roughly $263 — about 7.5x above the global, all‑industry median of $35 that month. While the global benchmark followed a familiar seasonal lift through Q3 and Q4 in 2025, this category’s single observed data point sits well outside the market envelope, signaling materially higher acquisition costs for this audience.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Crypto & Blockchain in all countries compared to the global benchmark.

The story in the data

• Starting point: Crypto & Blockchain CPL opened 2025 at $262.87 worldwide.
• Against the global benchmark, January’s Crypto CPL was about +650% higher than the market median. Even compared to the 2025 global average of $41.53, Crypto sat roughly 6.3x higher.
• The global benchmark in 2025 ranged from a yearly low of $33.43 in March to a peak of $48.83 in October, averaging $41.53. That’s a $15 swing across the year (about 37% of the average).
• Month-to-month movement in the global series averaged $3.13, with the sharpest drop from February to March (−$6.72) and the largest rise from January to February (+$5.11). By December, costs eased to $42.24 before returning to $34.46 in January 2026.

With only one month of Crypto & Blockchain data, intra-year volatility can’t be profiled for the category. But the January level alone exceeded the global peak by about $214, underscoring a lead-cost environment that sits far above broader Facebook Ads benchmarks.

Seasonal and monthly dynamics

The global CPL trend in 2025 followed a recognizable rhythm:

• Early year softness: costs dipped into a trough by March ($33), a typical Q1 pattern following Q4 competition.
• Gradual climb: CPLs lifted through spring and summer, rising from April ($37) to September ($48).
• Q4 intensity: the market peaked in October ($49) and stayed elevated into November before easing in December ($42).

Against this seasonal backdrop, the Crypto & Blockchain snapshot from January 2025 stands out as structurally higher than any month in the global series. If viewed against typical cycles, the category’s reading arrived during a period when the broader market was near its yearly floor.

Country vs. Global

• Relative level: Crypto & Blockchain across all countries was about 7.5x above the global, all‑industry median in January 2025.
• Market envelope: The global series moved within a $33–$49 band throughout 2025. The Crypto & Blockchain January value sat well beyond this range, outpacing the global peak by roughly 5.4x.
• Momentum comparison: The global benchmark rose about 46% from its March low to its October high, then cooled into December. The single-month Crypto reading does not show a trend line, but its premium over market was pronounced even at the global benchmark’s strongest points.

Closing

For marketers tracking Facebook Ads benchmarks, this snapshot indicates that cost per lead for Crypto & Blockchain across all countries materially exceeds global, all‑industry CPL levels. Understanding cost-per-lead trends for Crypto & Blockchain in a worldwide context helps teams gauge category intensity, compare country-specific ad costs to market norms, and interpret industry ad performance against broader Facebook Ads CPL patterns.