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Facebook Ads Cost Per Lead Benchmarks for Crypto & Blockchain in Australia

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Cost Per Lead for Crypto & Blockchain in Australia

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost per lead trends for industry Crypto & Blockchain in Australia compared to the global trend, based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • Australia’s Crypto & Blockchain cost per lead is well above market for most of the observed period: the 5‑month average is 706.69 versus the global baseline’s 36.15 (≈19.5x higher).
  • Pronounced Q4 seasonality appears: a sharp spike in October 2024, elevated levels through November, easing in December, followed by a dramatic drop in January 2025.
  • Volatility is extreme in the selected data (average month‑to‑month absolute change of 467.40) versus a very steady global baseline (4.56).

What the selected data shows (Crypto & Blockchain, Australia)

  • Average: 706.69; median: 846.07.
  • High/low: peak at 1,152.39 in Oct 2024; trough at 10.12 in Jan 2025; range of 1,142.27.
  • First-to-last change: from 425.04 (Sep 2024) to 10.12 (Jan 2025), a decrease of 97.62%.
  • Month-to-month movement:
  • Sep → Oct: +171.1% (425.04 → 1,152.39), a notable spike.
  • Oct → Nov: −4.6% (still elevated).
  • Nov → Dec: −23.1% (cooling from the peak).
  • Dec → Jan: −98.8% (sharp dip to the series low).

These numbers indicate a steep Q4 run-up capped by an abrupt correction in January.

How it compares to the global baseline

  • Over the same months (Sep–Dec 2024, Jan 2025), the global baseline averages 36.15; median 35.54.
  • Baseline high/low: 41.58 (Nov 2024) and 31.12 (Oct 2024); range 10.45.
  • First-to-last change: +8.08% (32.88 → 35.54).
  • Baseline month-to-month absolute change averages 4.56, showing stability versus Australia’s highly volatile series (467.40).
  • Relative positioning:
  • Average level: Australia’s Crypto & Blockchain CPL runs ≈19.5x above market.
  • Peak comparison: Australian peak in Oct 2024 is ≈27.7x the global high in Nov 2024.
  • January divergence: the Australian CPL falls to 10.12, ≈72% below the global average for that month (35.54), temporarily moving below market.

Seasonality and timeline context

  • Q4 pattern: Costs typically increase around holiday periods; this appears clearly in both series.
  • Global baseline: a modest Q4 bump (Oct low → Nov high).
  • Australia Crypto & Blockchain: an outsized Q4 spike, especially in October, with elevated costs persisting into November and easing in December.
  • Reset in Q1: January shows a global softening, but the Australian Crypto & Blockchain series drops exceptionally sharply.

Summary

Across late 2024, cost per lead in Crypto & Blockchain for Australia tracked far above global norms, with extreme volatility and a distinct Q4 peak followed by a January reset. Understanding cost per lead benchmarks on Facebook Ads in industry Crypto & Blockchain and Australia helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Australia, advertisers typically see good engagement rates despite moderate costs. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Australia Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 27Australia Day (observed)
Apr 18‑21Easter weekend
Apr 25Anzac Day
Jun 9King's Birthday
Oct 6Labour Day
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late December (Christmas and Boxing Day), Early December (Cyber Monday), January (Back-to-school), May (Mother's Day)

Potential Advertising Impact

Ad costs could spike around major holidays, especially Easter, Anzac Day, and Christmas. Increased budgets and earlier scheduling may be necessary. Retailers should consider planning promotions around back-to-school and Mother's Day to maximize campaign effectiveness.

What is considered a good cost per lead on Facebook in 2025?

A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.

Why is my CPL higher than industry averages?

Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.

Does campaign objective impact CPL?

Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.

How can I generate leads at a lower cost without hurting lead quality?

Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.

Should I optimize for leads or conversions if my goal is pipeline growth?

If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.

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