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Facebook Ads Cost Per Lead Benchmarks for Crypto & Blockchain in United Arab Emirates

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Cost Per Lead for Crypto & Blockchain in United Arab Emirates

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost-per-lead benchmarks: Crypto & Blockchain in United Arab Emirates vs global

This analysis looks at cost-per-lead (CPL) trends for industry Crypto & Blockchain and target country United Arab Emirates compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Main takeaways

  • The selected segment (Crypto & Blockchain, United Arab Emirates) ran well below market: average CPL 18.89 vs the global average of 35.80 (≈47% lower).
  • Across observed months, the selected data fell sharply from October 2024 to January 2025 (−63.4%), while the global benchmark rose over the same window (+14.2%).
  • Seasonal patterns in the global baseline show a Q4 peak (highest in November), followed by easing later; the selected data’s low January value aligns with typical post‑holiday softness.
  • Global volatility averaged an absolute 4.50 month‑to‑month change (≈12.6% of the global mean). The selected data shows a wide range across its two observations (range equals ≈93% of its mean).

What the selected data shows (Crypto & Blockchain, United Arab Emirates)

  • Average CPL (across available months): 18.89
  • High: 27.66 (October 2024)
  • Low: 10.12 (January 2025)
  • Change from first to last observed month: −63.4% (27.66 → 10.12)
  • Range: 17.54 (indicates substantial variation between observed months)

Notable movement:

  • A pronounced dip from October 2024 to January 2025 is evident, with January marking the lowest observed CPL.

How it compares to the global benchmark

  • Global average (Sep 2024–Sep 2025): 35.80
  • Global high: 41.58 (November 2024)
  • Global low: 20.63 (September 2025)
  • Global change from first to last month: −37.3% (32.88 → 20.63)
  • Global average month‑to‑month absolute change: 4.50 (≈12.6% of global mean)

Direct month comparisons:

  • October 2024: 27.66 (selected) vs 31.12 (global) → ≈11% below market
  • January 2025: 10.12 (selected) vs 35.54 (global) → ≈71% below market

Overall positioning:

  • On average, the selected CPL is ≈47% below the global benchmark, with both observed months sitting below global levels—modestly below in October and significantly below in January.

Seasonal patterns and timing

  • Global CPL typically increases in Q4 around holiday periods, peaking in November (41.58) and remaining elevated through December, before normalizing. The selected data’s lower January reading is in line with this seasonal cooling, though its magnitude is notably below market.

Understanding cost-per-lead benchmarks on Facebook Ads in industry Crypto & Blockchain and United Arab Emirates helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Crypto & Blockchain industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United Arab Emirates Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 30–31Eid al-Fitr
Jun 6Arafat Day
Jun 7–9Eid al-Adha
Jul 7Islamic New Year
Sep 15Prophet Muhammad's Birthday
Dec 1Commemoration Day
Dec 2–3UAE National Day

Key Shopping Season

Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)

Potential Advertising Impact

CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.

What is considered a good cost per lead on Facebook in 2025?

A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.

Why is my CPL higher than industry averages?

Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.

Does campaign objective impact CPL?

Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.

How can I generate leads at a lower cost without hurting lead quality?

Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.

Should I optimize for leads or conversions if my goal is pipeline growth?

If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.

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