Facebook Ads Cost Per Lead Benchmarks for Design in Singapore

Facebook Ads cost per lead benchmarks for Design in Singapore

Based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks, this analysis looks at cost per lead trends for industry Design and target country Singapore compared to the global trend.

Key takeaways

• Design in Singapore averaged a cost per lead (CPL) of $21.60 from Sep 2024 to Apr 2025 (median $7.99), with a high of $86.41 in October and a low of $3.15 in February; CPL rose 30% from September to April.
• Versus the global baseline over the same months, Singapore’s CPL was 41% lower on average (below market in 7 of 8 months). Only October sat above market (+178%).
• Volatility in Singapore was very high: average month‑to‑month absolute change was 146% (global: 13.8%). The series spiked in October, compressed sharply November–February, and rebounded in April.
• Seasonality: the global trend tightened higher in Q4 (November peak), while Singapore’s Design CPL moved counter to seasonality with pronounced dips in November–December.

Trend highlights for Design in Singapore

• Period covered: Sep 2024–Apr 2025 (8 months).
• Average: $21.60; median: $7.99, indicating most months were low-cost and the mean was pulled up by one spike.
• High/low: $86.41 in October (peak) vs. $3.15 in February (trough); range $83.26.
• First-to-last change: from $24.33 in September to $31.73 in April (+30%).
• Volatility:
• Month-to-month absolute swings averaged 146%.
• Notable moves:
• September → October: +255% (spike).
• October → November: −91% (sharp correction).
• March → April: +300% (rebound).
• Pattern: A single outlier in October, then sustained low CPLs November–February (mostly single digits), and a late lift in April.

Comparison with the global baseline

• Comparable-period average baseline CPL: $36.38 (median $37.07).
• Baseline high: $41.58 in November.
• Baseline low: $31.12 in October.
• Baseline first-to-last change: +17% (Sep → Apr).
• Relative positioning:
• Singapore ran 41% below the global average overall.
• Below market in 7 of 8 months; only October was above market (+178%).
• November–March were significantly below baseline (roughly 76%–92% lower), with February the widest gap (−92%).
• April narrowed the gap to −18% vs. global.
• Seasonality:
• Global CPLs increased into Q4 (notably November), consistent with holiday demand.
• Singapore’s Design CPL diverged: it peaked early in October and then dropped sharply through December and February before rebounding in April.

What this means for benchmarking

• Singapore’s Design CPLs are generally below average compared to the global trend, but they are also far more volatile, with outsized swings driven by a few months (notably October’s spike and February’s low). The divergence from typical Q4 inflation suggests localized dynamics at play during the holiday period.

Understanding COST_PER_LEAD benchmarks on Facebook Ads in industry Design and Singapore helps advertisers make more efficient budget and creative choices.