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Facebook Ads Cost Per Lead Benchmarks for Design in Spain

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Cost Per Lead for Design in Spain

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost-per-lead trends for industry Design and target country Spain compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • Spain’s Design cost-per-lead (CPL) is well below market overall: average 12.98 versus a global baseline of 36.88 across the same months (≈65% lower).
  • Volatility is high in Spain: average month-to-month absolute change ≈131%, versus ≈15% for the baseline.
  • Seasonality diverges from global patterns. The baseline rises in Q4 (Nov–Dec), while Spain’s CPL declines sharply through Q4, bottoms in February, and rebounds in April.

What the selected data shows (Design in Spain)

  • Timeframe covered: Oct 2024–Apr 2025, monthly medians.
  • Average across months: 12.98.
  • High/low:
  • High: 31.73 in April 2025.
  • Low: 2.85 in February 2025.
  • Range: 28.88.
  • Notable shifts:
  • Oct → Nov: −77.8% (30.52 to 6.79).
  • Nov → Dec: −49.0% (6.79 to 3.46).
  • Dec → Jan: +119.3% (3.46 to 7.59).
  • Jan → Feb: −62.4% (7.59 to 2.85).
  • Feb → Mar: +178.1% (2.85 to 7.93).
  • Mar → Apr: +300.0% (7.93 to 31.73).
  • First-to-last change: +4% from Oct (30.52) to Apr (31.73), despite deep mid-period dips.

How Spain compares with the global baseline

  • Baseline average (same months): 36.88 (Spain is ≈65% lower on average).
  • Baseline high/low:
  • High: 41.58 in November 2024.
  • Low: 31.12 in October 2024.
  • Baseline shifts show moderate seasonality:
  • Oct → Nov: +33.7%, Nov → Dec: −4.7%, Dec → Jan: −10.3%, Jan → Feb: +9.4%, Feb → Mar: −15.5%, Mar → Apr: +17.5%.
  • Month-by-month positioning (Spain vs. baseline):
  • Oct: 30.52 vs 31.12 (≈2% below).
  • Nov: 6.79 vs 41.58 (≈84% below).
  • Dec: 3.46 vs 39.63 (≈91% below).
  • Jan: 7.59 vs 35.54 (≈79% below).
  • Feb: 2.85 vs 38.86 (≈93% below).
  • Mar: 7.93 vs 32.84 (≈76% below).
  • Apr: 31.73 vs 38.59 (≈18% below).

Seasonal patterns and volatility

  • Global seasonality appears with elevated CPL in Q4 (notably November–December), a softer January, and renewed strength into April.
  • Spain’s Design CPL diverges: Q4 costs fall steeply, February marks the trough, and April rebounds to near October levels.
  • Volatility comparison:
  • Spain: ≈131% average month-to-month absolute change (very volatile).
  • Baseline: ≈15% average month-to-month absolute change (stable).

Summary

Across October 2024 to April 2025, Design advertisers in Spain saw cost-per-lead medians that were consistently below the global benchmark, with pronounced swings and a distinct seasonal profile that bucked the typical Q4 increase. Understanding cost-per-lead benchmarks on Facebook Ads in industry Design and Spain helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Design industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Spain Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 17Maundy Thursday (some regions)
Apr 18Good Friday
Apr 21Easter Monday (some regions)
May 1Labour Day
Aug 15Assumption Day
Oct 13National Day of Spain
Nov 1All Saints' Day
Dec 6Constitution Day
Dec 8Immaculate Conception
Dec 25Christmas Day

Key Shopping Season

Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)

Potential Advertising Impact

CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.

What is considered a good cost per lead on Facebook in 2025?

A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.

Why is my CPL higher than industry averages?

Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.

Does campaign objective impact CPL?

Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.

How can I generate leads at a lower cost without hurting lead quality?

Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.

Should I optimize for leads or conversions if my goal is pipeline growth?

If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.

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