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Facebook Ads Cost Per Lead Benchmarks for Education in Israel

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Cost Per Lead for Education in Israel

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost-per-lead benchmarks: Education in Israel vs global

  • Overall, Education in Israel runs below market: the average cost-per-lead (CPL) is 24.34 versus a global baseline of 37.06 (−34%).
  • Strong seasonality: sharp spikes in October–November and January–February; very low CPLs through spring–summer.
  • Volatility is high: average month‑to‑month movement of ~27 units versus ~3.4 for the global trend.
  • Based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Scope and context

This analysis looks at cost-per-lead trends for industry Education and target country Israel compared to the global trend. We summarize monthly medians from September 2024 through August 2025 and compare against the same months in the baseline.

Selected trend overview (Education, Israel)

  • Average CPL: 24.34
  • High: 87.35 in November 2024
  • Low: 0.91 in September 2024
  • Range: 86.44 (very wide)
  • First to last change: from 0.91 (Sep 2024) to 9.28 (Aug 2025), +919%
  • Volatility: average absolute month‑to‑month change ≈ 26.96

Notable swings:

  • Sep → Oct: +41.03 (0.91 to 41.94)
  • Oct → Nov: +45.41 (41.94 to 87.35, yearly high)
  • Nov → Dec: −77.97 (87.35 to 9.38, sharp correction)
  • Jan → Feb: +11.01 (49.38 to 60.39)
  • Feb → Mar: −48.94 (60.39 to 11.45)

Seasonality within Israel’s Education CPL:

  • Q4 (Oct–Dec) average: 46.22, driven by October–November spikes; December dips to 9.38.
  • Q1 (Jan–Mar) average: 40.41 with elevated January–February.
  • Spring–Summer (Apr–Aug) average: 6.25, markedly lower than earlier months.

Comparison to the global baseline

  • Baseline average CPL: 37.06
  • Baseline high/low: 41.58 (Nov 2024) / 31.12 (Oct 2024)
  • Baseline volatility: ~3.42 average absolute month‑to‑month change
  • Baseline change Sep 2024 → Aug 2025: +12.6% (32.88 to 37.03)

Relative positioning by month:

  • Above market (higher than global): Oct–Nov 2024, Jan–Feb 2025.
  • Below average (lower than global): Sep and Dec 2024; Mar–Aug 2025.
  • Share of months below the global baseline: 8 of 12.

Seasonal comparison:

  • Q4: Israel average 46.22 vs global 37.44 (above market during peak season).
  • Spring–Summer (Apr–Aug): Israel 6.25 vs global 38.45 (well below market).
  • The global baseline remains steady throughout (31–42 range), while Israel shows pronounced peaks and troughs.

What marketers should note

  • Education CPLs in Israel are generally below average overall, but with pronounced Q4 and early‑Q1 surges.
  • The series is far more volatile than the global benchmark, with large month‑to‑month shifts and an especially deep dip from winter into spring–summer.

Understanding COST_PER_LEAD benchmarks on Facebook Ads in industry Education and Israel helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Israel Advertising Landscape

National Holidays

Apr 13–19Passover
May 1Independence Day
Jun 2Shavuot
Sep 23–24Rosh Hashanah
Oct 2Yom Kippur
Oct 7–14Sukkot

Key Shopping Season

Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)

Potential Advertising Impact

CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.

What is considered a good cost per lead on Facebook in 2025?

A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.

Why is my CPL higher than industry averages?

Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.

Does campaign objective impact CPL?

Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.

How can I generate leads at a lower cost without hurting lead quality?

Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.

Should I optimize for leads or conversions if my goal is pipeline growth?

If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.

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