See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Energy and Mining cost-per-lead (CPL) in this dataset tells a story of sharp swings and a modestly higher annual baseline compared with the market. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in All countries available compared to the global benchmark.
Across the 12-month window (June 2025–May 2026) Energy and Mining CPL averaged $47.4 per lead, compared with a global benchmark average of $46.6 — roughly a 1.7% premium. The series began at $60.92 in June 2025 and closed at $64.08 in May 2026, a net rise of about 5.2% from start to finish. The lowest month was July 2025 at $22.81; the peak came in March 2026 at $81.34. That $58.5 swing (from trough to peak) represents a roughly 3.6x range between the low and high.
Month-to-month momentum was dramatic. The period opened with a steep June→July decline of ~63%, followed by a steady climb to a September spike (+109% Aug→Sep). The largest single-month surge occurred Feb→Mar (+86%), lifting CPL to the March high. Several mid-year months (Mar–May 2026) sustained elevated CPLs ($81 → $68 → $64), which outweighed the numerous troughs and nudged the year’s mean above the global benchmark.
Volatility is a defining feature: average absolute month-over-month movement was about 40% for Energy and Mining CPL — a far higher cadence than the global benchmark, whose monthly swings averaged roughly 5.6%. In plain terms, Energy and Mining leads moved with much greater amplitude than overall market CPLs.
Rhythm across the year showed alternating peaks and troughs rather than a smooth seasonal curve. Summer 2025 saw a sharp fall into July, then recovery into early autumn. Late Q4 (Oct–Dec) held softer CPLs (mid-$20s–$41), while Q1 2026 delivered a pronounced rebound culminating in the March high. April and May 2026 remained elevated compared with late 2025, creating a spring plateau. This pattern reads as episodic competition and cost shocks rather than a single predictable seasonal cycle.
Relative to the global baseline, Energy and Mining was “above market” in five months (notably June, September, March, April, May) and “below average” in seven months (including the deep July trough and a softer late‑Q4). The gap varied widely: in the narrowest months the sector tracked near parity with global CPLs, but at extremes it was 40–60% above or nearly 50% below the benchmark. The global trend was steadier (average CPL ~$46.6 with smaller swings), while Energy and Mining showed episodic spikes that produced a slightly higher annual average.
Understanding Facebook Ads Cost Per Lead benchmarks for Energy and Mining in All countries available provides a clear, data-driven view of industry ad performance and country-specific ad costs volatility relative to broader CPL trends.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.
Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.
Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.
If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.
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