See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type
August 2025 - August 2026
Detailed observation of presented data
Energy and Mining’s cost-per-lead profile ran hotter and far choppier than the overall market across the year. Early in the period CPL started well below the global median, then climbed through a series of spikes to finish materially above baseline — a story of decline, lift, and rebound. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in All countries available compared to the global benchmark.
Energy and Mining CPL began July 2025 at roughly $22.81 and closed June 2026 at about $49.67 — a net rise of ~118% from start to finish. Monthly medians averaged approximately $47.28 across the year, with a low of $22.81 (July 2025) and a peak of $81.40 (March 2026). The series showed distinct spikes in September 2025 ($61.52), March 2026 ($81.40) and an elevated plateau in April–May 2026 ($72.24 and $71.24 respectively). By contrast, the global benchmark averaged about $46.04 over the same months, with a far gentler range and lower dispersion.
Volatility was striking: the Energy and Mining CPL had a standard deviation near $19 (about 40% of its mean), reflecting large month-to-month swings. The baseline series, meanwhile, showed a standard deviation around $4 (≈9% CV), indicating a much steadier market backdrop.
Seasonally, the data shows a softer first month (July) and late‑year dips around December, then a strong rebound into early spring. After a modest August, September marked the first significant lift (+~28% vs baseline). The most intense period was March–May 2026, where CPLs jumped and held at their highest band before easing into June. December and several winter months registered the year’s troughs, with CPLs clustered in the mid‑$20s to low‑$30s prior to the spring surge.
This rhythm — lower mid‑year entry, winter softness, spring spike and late‑spring plateau — created a high-variance annual shape rather than a smooth seasonal curve.
Compared to the global benchmark, Energy and Mining CPLs oscillated between well below and well above market levels. Early in the window (July 2025) CPLs were roughly 47% below the global median; by March–April 2026 they were 61–74% above. The narrowest gap occurred in October 2025 (about 15% below baseline). Overall, Energy and Mining ran only slightly above the annual global average (+~2.7%), but that aggregate masks months where CPLs diverged dramatically — as much as −47% to +74% relative to the baseline.
Across the timeframe the category was consistently more volatile and occasionally far costlier than the baseline — a pattern that shows up in comparisons of monthly spikes and a higher dollar standard deviation versus the global trend.
Understanding Cost Per Lead benchmarks for Energy and Mining in All countries available provides a data-first view of industry ad performance and how country‑level and seasonal swings compare to global patterns. This framing supports clearer interpretation of Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance and broader country-specific ad costs within industry ad performance conversations.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.
Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.
Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.
If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.
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