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Facebook Ads Cost Per Lead Benchmarks for Energy and Mining in Italy

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Cost Per Lead for Energy and Mining in Italy

October 2024 - October 2025

Insights

Detailed observation of presented data

Cost per lead benchmarks: Energy and Mining in Italy vs. global trend

This analysis looks at cost per lead trends for the Energy and Mining industry in Italy compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

  • No observations are available for Energy and Mining in Italy in the selected period, so country- and industry-specific statistics (averages, highs/lows, volatility) cannot be computed.
  • Globally, the 13-month average cost per lead is 35.80, with a high of 41.58 (November 2024) and a low of 20.63 (September 2025).
  • Global volatility is moderate: the average month-over-month absolute change is 4.50 (about 12.6% of the average). The largest monthly increase was +10.45 from October to November 2024; the largest drop was −16.40 from August to September 2025.
  • Seasonality is evident: costs typically rise in Q4 around holiday periods (peak in November), ease in Q1, stabilize through mid-year, and showed a sharp dip at the end of the observed period.
  • With no Italy/Energy and Mining data, relative positioning versus the market (above, below, or in line) cannot be determined at this time.

Selected dataset: Energy and Mining in Italy

  • Data availability: No monthly median values were provided for the selected time frame, so we cannot report averages, highs/lows, percentage change, or volatility for Italy in Energy and Mining.
  • Interpretation: Insufficient data to assess seasonal patterns or to benchmark against the global baseline for this segment.

Global baseline benchmarks (all industries and countries)

  • Period covered: September 2024 to September 2025.
  • 13-month average cost per lead: 35.80.
  • High: 41.58 (November 2024).
  • Low: 20.63 (September 2025).
  • Change from first to last month: −37.3% (from 32.88 in September 2024 to 20.63 in September 2025).
  • Volatility:
  • Average month-over-month absolute change: 4.50.
  • Largest increase: +10.45 (October → November 2024).
  • Largest decrease: −16.40 (August → September 2025).
  • Seasonal patterns:
  • Q4 uplift: noticeable spike in November.
  • Q1 softening: lower levels in January and March vs. late Q4.
  • Mid-year stability: values largely in the high 30s through spring and summer before the sharp September drop.

Comparison to baseline

  • Because the selected dataset (Energy and Mining in Italy) contains no observations for the period, a direct comparison to the global baseline cannot be made. The global series, however, indicates typical seasonal dynamics—higher costs in Q4 and softer conditions in early Q1—with generally moderate month-to-month variability.

Understanding cost per lead benchmarks on Facebook Ads in industry Energy and Mining and Italy helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Italy, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Italy Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 20Easter Sunday
Apr 21Easter Monday
Apr 25Liberation Day
May 1Labour Day
Jun 2Republic Day
Aug 15Ferragosto
Nov 1All Saints' Day
Dec 8Immaculate Conception
Dec 25Christmas Day
Dec 26St. Stephen's Day

Key Shopping Season

Late November (Black Friday/Cyber Monday), Christmas & post‑Christmas sales (late December), Ferragosto (mid‑August) summer tourism, Back‑to‑school (September)

Potential Advertising Impact

CPM and CPC might increase during spring holidays when Italians engage in travel or leisure. Ferragosto may see travel and hospitality ads face high competition while retail CPMs dip. Late November and December see ad demand surges. 'Ponte' long weekends could affect ad pacing with stronger performance on adjacent weekdays.

What is considered a good cost per lead on Facebook in 2025?

A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.

Why is my CPL higher than industry averages?

Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.

Does campaign objective impact CPL?

Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.

How can I generate leads at a lower cost without hurting lead quality?

Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.

Should I optimize for leads or conversions if my goal is pipeline growth?

If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.

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