Facebook Ads Cost Per Lead Benchmarks for Energy and Mining in Philippines

This analysis looks at cost per lead trends for industry Energy and Mining in the Philippines compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. Note: there are no eligible monthly observations for the selected segment in this period, so the narrative focuses on the global baseline to provide context.

Key takeaways

• No in-period data is available for Energy and Mining in the Philippines; therefore we cannot determine whether this segment is above market, below average, or in line with overall trends.
• Global baseline cost per lead (CPL) averaged 35.80 across the period, typically sitting in the mid-to-high 30s.
• Seasonality is evident: costs rose into Q4, peaking in November, and stayed elevated through December.
• Volatility: average month-over-month absolute movement was about 12.6% (approximately 4.50 in CPL terms), with a pronounced drop in September 2025.

Selected segment overview (Energy and Mining, Philippines)

• Data availability: No monthly median CPL values were recorded for the period, so highlights (averages, highs/lows, volatility) are not reportable.
• Relative positioning versus the global baseline cannot be computed for this time window.

Global baseline overview (all industries, all countries)

• Average CPL across the observed months: 35.80.
• High: 41.58 in November 2024.
• Low: 20.63 in September 2025.
• Range (high–low): 20.95.
• First-to-last change: from 32.88 in September 2024 to 20.63 in September 2025, a decrease of about 37%.
• Volatility:
• Average month-over-month absolute change: ~4.50 (≈12.6%).
• Notable movements:
• October → November 2024: +33.6%, the steepest Q4 increase (seasonal spike).
• February → March 2025: −15.5% (efficiency rebound post-Q1).
• March → April 2025: +17.5% (spring uplift).
• August → September 2025: −44.3% (sharp dip driving the period’s low).
• Seasonal patterns: Costs climbed in Q4 (peak in November and still elevated in December), eased in January–March, then stabilized in the mid-to-high 30s through spring and summer before the September 2025 drop.

Comparison to the global trend

• Because no monthly CPL data is available for Energy and Mining in the Philippines over this horizon, we cannot assess whether the segment is above market, below average, or consistent with the baseline.
• The global baseline indicates typical CPLs in the mid-to-high 30s with a Q4 rise and a notable late-period dip, which marketers can treat as directional when evaluating segment-level results once data becomes available.

Understanding COST_PER_LEAD benchmarks on Facebook Ads in industry Energy and Mining and Philippines helps advertisers make more efficient budget and creative choices.