Compare lead generation cost benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Fitness & Training Centers saw cost-per-lead (CPL) behavior that ran both alongside and well outside the global baseline over the last 12 months. On average, Fitness & Training Centers across All countries delivered a lower CPL than the global benchmark, but the month-to-month swings were markedly larger — sharp spikes in September and November 2025 and a deep trough in March 2026 punctuate a generally choppy year. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Fitness & Training Centers in All countries compared to the global benchmark.
Across July 2025–June 2026, median cost per lead for Fitness & Training Centers averaged roughly $40.6, ranging from a low of $21.91 in March 2026 to a high of $60.90 in September 2025. The series began at about $42.36 in July 2025 and finished at $52.65 in June 2026 — a net lift of ~24% from start to finish. Monthly moves were large: the average absolute month-to-month change was about $12.6, and the standard deviation of monthly CPLs was roughly $11.3, signaling notable volatility.
By contrast, the global baseline averaged about $46.0 over the same months, with a tighter band (min ≈ $37.07, max ≈ $53.22) and a standard deviation near $4.2. That shows the industry’s CPLs traded around lower central levels but with triple the volatility of the baseline.
Key monthly movements: a pronounced spike to $60.9 in September 2025 (+~26% vs baseline that month), a steep pullback to ~$32 in October, another climb to ~$57 in November, a soft winter near ~$33 in December–February, a March trough near $21.9 (about 57% below the global March median), and a rebound into the low $50s by June.
Seasonal rhythm is visible but uneven. Late summer and early fall produced elevated CPLs (September peak), while end-of-year months alternated between spikes and softness. Winter months (December–February) held toward the lower end of the industry band, and March registered the year’s weakest point before a gradual recovery through late spring. The baseline shows more muted Q4-to-Q1 movement; Fitness & Training Centers showed larger amplitude in the same windows, suggesting stronger event-driven or demand-response swings in this category.
On average, Fitness & Training Centers in All countries ran about 12% below the global CPL benchmark, but that gap varied widely by month. At its narrowest (May/August), the industry was roughly on par with global CPLs; at its widest (March), it trailed by nearly 57%. Some months flipped the narrative — September, November and June showed CPLs above the baseline by roughly 19–42%, illustrating that this industry’s cost profile can be both below market and materially above it within the same 12‑month window.
Understanding cost-per-lead benchmarks for Fitness & Training Centers in All countries provides a clear perspective on seasonality, volatility, and how industry ad performance compares to broader Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance and country-specific ad costs.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. In the Fitness & Training Centers industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPL values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Weak creative, irrelevant targeting, or an offer that does not resonate can raise CPL. Low engagement or poor landing-page conversion rates can also increase costs.
Yes. Campaigns optimized for conversions or leads tend to generate less expensive, more qualified leads than traffic or engagement objectives. Facebook uses the optimization signal to find users.
Improve the offer, target the right audience, and use high-converting creative. Test native lead forms while continuing to qualify users.
For sales or revenue goals, optimize for deeper-funnel conversions. Optimizing for leads alone can increase volume while reducing quality.
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