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Facebook Ads Cost Per Lead Benchmarks for Fitness & Training Centers in India

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Cost Per Lead for Fitness & Training Centers in India

October 2024 - October 2025

Insights

Detailed observation of presented data

This analysis looks at cost-per-lead trends for the Fitness & Training Centers industry in India compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

  • No India-specific series was available for the selected period, so the report references the global baseline to provide directional context.
  • Global median cost-per-lead averaged about 35.8 over the period, peaking in November and reaching a low in September the following year.
  • Costs showed a clear seasonal lift in Q4 (November–December) and a pronounced drop in September at the end of the series.
  • Month-to-month volatility averaged roughly 4.5, with the largest single-month move a 16.4 drop from August to September at the end of the series.
  • From the first to the last month, the global baseline fell by about 37%, signaling a materially lower CPL environment by the end of the period.

Selected series overview (Fitness & Training Centers, India)

  • Data availability: The selected time-series contains no observations for India in the Fitness & Training Centers industry during the measured months. As a result, highlights (averages, highs/lows, volatility) for the selected series cannot be calculated, and a direct above/below-market positioning versus the baseline is not determinable for this selection.

Global baseline trend (directional benchmark)

  • Average CPL across the period: ~35.8
  • High: 41.58 in November 2024
  • Low: 20.63 in September 2025
  • First-to-last change: down from 32.88 (Sep 2024) to 20.63 (Sep 2025), a decline of ~37%
  • Volatility: average absolute month-to-month change of ~4.5; largest monthly move was -16.4 from August to September 2025
  • Notable spikes/dips:
  • Q4 lift: October to November rose by ~10.46, with November the annual peak, followed by an elevated December.
  • Early-year softening: January eased by ~4.09 from December.
  • Late-series compression: April–July held in a narrow band (~38–39), before a sharp drop in September.

Seasonality and patterns

  • The baseline shows a classic Q4 increase, with November as the most expensive month and December remaining elevated. This aligns with holiday-driven competition and higher auction intensity.
  • Stability is evident mid-year (April–July), where CPLs clustered around the upper 30s.
  • A notable late-series dip in September 2025 brought CPL to the period low.

Comparison of the selection versus the baseline

  • Because the selected India series has no data points, a direct comparison of averages, highs/lows, or volatility versus the global baseline is not possible for this period.
  • The global figures above should be interpreted as directional context rather than a substitute for India- and industry-specific performance.

Understanding cost-per-lead benchmarks on Facebook Ads in industry Fitness & Training Centers and India helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Fitness & Training Centers industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

India Advertising Landscape

National Holidays

Jan 26Republic Day
Mar 14Holi
Apr 18Good Friday
May 1Labour Day
Aug 15Independence Day
Oct 2Mahatma Gandhi Jayanti
Oct 21Diwali
Dec 25Christmas Day

Key Shopping Season

October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)

Potential Advertising Impact

CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.

What is considered a good cost per lead on Facebook in 2025?

A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.

Why is my CPL higher than industry averages?

Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.

Does campaign objective impact CPL?

Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.

How can I generate leads at a lower cost without hurting lead quality?

Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.

Should I optimize for leads or conversions if my goal is pipeline growth?

If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.

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