Facebook Ads Cost Per Lead Benchmarks for Fitness & Training Centers in Norway

Key takeaways

• This analysis looks at cost-per-lead trends for industry Fitness & Training Centers and target country Norway compared to the global trend; however, no Norway/industry-specific data is available for the period provided, so comparisons are not possible. The insights below summarize the global baseline and should be used as directional context.
• The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• Global baseline cost-per-lead averaged about 35.80 over the last 13 months, with a peak in November (41.58) and a sharp dip in September (20.63).
• Seasonality is evident: costs typically rise in Q4 (Oct–Dec), then normalize in Q1–Q2, with an unusually large drop in September.
• Month-to-month volatility averaged roughly 4.50 (about 12–13% of the mean), with the largest movements in November (+10.45 vs. October) and September (−16.40 vs. August).

About the data

• Metric: cost-per-lead (median, monthly).
• Selected slice: Fitness & Training Centers in Norway (no data available for the period).
• Baseline: global median time series from 2024-09 to 2025-09.

Selected vs. baseline positioning

• There are no observations for Fitness & Training Centers in Norway in the provided window, so we cannot quantify whether Norway is above market, below average, or in line with overall trends.
• Marketers can use the global baseline as a directional benchmark until local data is available.

Baseline trend overview (global)

• Average: 35.80 across 13 months.
• High: 41.58 in 2024-11.
• Low: 20.63 in 2025-09.
• First-to-last change: from 32.88 in 2024-09 to 20.63 in 2025-09, a decrease of about 37.3%.
• Notable spikes/dips:
• Sharp Q4 uplift: 31.12 (Oct) to 41.58 (Nov), then 39.63 (Dec).
• Pronounced decline in 2025-09 to 20.63 after a steady mid-year range of 37–39.

Seasonality and volatility

• Q4 seasonality: The average for Oct–Dec is approximately 37.44, about 4–5% above the full-period mean, consistent with typical holiday-period cost pressures.
• Stabilization in H1 2025: Jan–Jun averaged about 37.30, hovering slightly above the overall mean and suggesting steady costs after the Q4 surge.
• Volatility:
• Average month-to-month absolute change: ~4.50.
• Largest month-to-month increase: +10.45 from Oct to Nov 2024.
• Largest month-to-month decline: −16.40 from Aug to Sep 2025.
• Q3 2025 softness driven by September’s drop: Jul–Sep average ~32.11, weighed down by the September low.

What this means for benchmarking

With no observed data for Fitness & Training Centers in Norway, the global series serves as the best available reference for cost-per-lead levels and seasonality until local observations are captured. The baseline shows Q4 is typically higher, H1 remains relatively steady, and late Q3 can be variable.

Understanding cost-per-lead benchmarks on Facebook Ads in industry Fitness & Training Centers and Norway helps advertisers make more efficient budget and creative choices.