Compare lead generation cost benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Hardware and Networking Cost Per Lead (CPL) ran materially above the baseline while showing pronounced month-to-month swings. Over the 12 months from July 2025 to June 2026 the industry average CPL was roughly $126 — about 2.7x the global benchmark average of $46. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
This analysis explores ad performance trends for Hardware and Networking in All countries available compared to the global benchmark.
The series starts at $72.48 in July 2025 and finishes at a peak of $325.58 in June 2026 — a roughly 350% increase from start to finish. The 12‑month mean CPL for Hardware and Networking was $126.3, with a low of $48.94 (October 2025) and a high of $325.58 (June 2026). Notable swings: December 2025 jumped to $147.41 from $58.49 in November (+152% month-over-month), March 2026 rose to $194.25 (+75% vs February), and June 2026 produced the largest single-month surge (+223% vs May). Average absolute monthly percent change across the year was about 55%, signaling high instability in CPLs for this industry.
By comparison, the global baseline CPL averaged $46.0 for the same months, with a much calmer monthly rhythm (average absolute monthly change ≈ 7.8%).
Patterns read like a sequence of intermittent spikes rather than a smooth seasonal ramp. The autumn trough in October 2025 brought CPLs close to parity with the benchmark (about $49). Q4 into early Q1 showed a sharp lift (December and January), followed by a strong rebound and further elevation in March–April. June 2026 stands out as an outlier with a dramatic peak. Performance typically softens through Q4 as competition rises, with engagement rebounding in early Q1 — but in this case the Hardware and Networking CPLs then accelerated into spring and exploded in early summer.
Across every month in the sample, Hardware and Networking CPLs were above the global baseline. The gap varied: at its narrowest in October 2025 the industry was only ~2% above global CPLs; at its widest in June 2026 it was almost 8.8x the baseline (≈+778%). Month-level ratios ranged from ~1.02x to ~8.78x. Overall, the industry was about 274% higher than the global average across the year and roughly seven times more volatile month-to-month than the baseline.
Understanding Facebook Ads benchmarks for Cost Per Lead in Hardware and Networking across All countries available provides a clear view of elevated cost structures, pronounced volatility, and the timing of headline spikes relative to the global CPL trend.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPL values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Weak creative, irrelevant targeting, or an offer that does not resonate can raise CPL. Low engagement or poor landing-page conversion rates can also increase costs.
Yes. Campaigns optimized for conversions or leads tend to generate less expensive, more qualified leads than traffic or engagement objectives. Facebook uses the optimization signal to find users.
Improve the offer, target the right audience, and use high-converting creative. Test native lead forms while continuing to qualify users.
For sales or revenue goals, optimize for deeper-funnel conversions. Optimizing for leads alone can increase volume while reducing quality.
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