Facebook Ads Insights Tool

Facebook Ads Cost Per Lead Benchmarks for Hardware and Networking in Spain

See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type

Cost Per Lead for Hardware and Networking in Spain

October 2024 - October 2025

Insights

Detailed observation of presented data

Cost-per-lead benchmarks: key takeaways

  • This analysis looks at cost-per-lead trends for industry Hardware and Networking and target country Spain compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • Spain’s Hardware and Networking cost per lead (CPL) averaged 3.63 over the observed months, around 90% below the global baseline average of 36.80 for the same dates—consistently below market.
  • Highest CPL in Spain was 4.79 (Nov 2024) and the lowest was 2.04 (May 2025). From the first to the last observed month, CPL fell 56.5%.
  • Notable seasonality: a mild lift in Q4 (Oct–Nov) followed by sharp declines into March, aligning with typical holiday-period cost pressures.
  • Volatility: average month-to-month absolute change was 16.3% in Spain vs 19.1% globally over the same sequence. The largest month-to-month move in Spain was a -52.8% drop from February to March.

Spain, Hardware and Networking: what the series shows

  • Coverage: five monthly medians from Oct 2024 to May 2025.
  • Average CPL: 3.63; median: 4.52.
  • High/low:
  • High: 4.79 in Nov 2024.
  • Low: 2.04 in May 2025.
  • First-to-last change: 4.69 (Oct 2024) to 2.04 (May 2025), down 56.5%.
  • Month-to-month moves:
  • Oct → Nov: +2.2%.
  • Nov → Feb: -5.8%.
  • Feb → Mar: -52.8% (largest drop).
  • Mar → May: -4.2%.
  • Pattern: modest Q4 uptick, then a pronounced Q1–Q2 reset with CPL stabilizing near 2.0 by May.

How Spain compares with the global baseline

  • Baseline average over the same months (Oct 2024, Nov 2024, Feb 2025, Mar 2025, May 2025): 36.80.
  • High: 41.58 (Nov 2024).
  • Low: 31.12 (Oct 2024).
  • First-to-last change: +27.3% (Oct 2024 to May 2025).
  • Relative positioning:
  • Spain’s CPL is below market every month by roughly 85% to 95%.
  • While the global trend rose from Oct to Nov and ended higher by May, Spain moved in the opposite direction, ending significantly lower than it started.
  • Volatility:
  • Spain average abs month-to-month change: 16.3%.
  • Baseline average abs month-to-month change: 19.1%.
  • Largest monthly swing: Spain -52.8% (Feb → Mar) vs baseline +33.6% (Oct → Nov).

Seasonal context

  • Q4 lift: Both series show higher CPL around November, consistent with increased competition during holiday periods.
  • Early-year reversion: The global series softens after the holidays and recovers by May; Spain shows a steeper reset into March and remains low.

Bottom line

For Hardware and Networking in Spain, Facebook Ads cost per lead is well below global benchmarks across the observed period, with a mild Q4 uptick and a sharp early-year reset that leaves CPLs at their lowest by May. Understanding cost-per-lead benchmarks on Facebook Ads in Hardware and Networking and Spain helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

Optimize Smarter with Superads

Improve your Facebook ad performance

• Instant performance insights – See which ads, audiences, and creatives drive results.

• Data-driven creative decisions – Spot patterns to improve ROAS.

• Effortless reporting – No spreadsheets, just clear insights.

Get Started for free →

The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Spain Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 17Maundy Thursday (some regions)
Apr 18Good Friday
Apr 21Easter Monday (some regions)
May 1Labour Day
Aug 15Assumption Day
Oct 13National Day of Spain
Nov 1All Saints' Day
Dec 6Constitution Day
Dec 8Immaculate Conception
Dec 25Christmas Day

Key Shopping Season

Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)

Potential Advertising Impact

CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.

What is considered a good cost per lead on Facebook in 2025?

A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.

Why is my CPL higher than industry averages?

Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.

Does campaign objective impact CPL?

Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.

How can I generate leads at a lower cost without hurting lead quality?

Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.

Should I optimize for leads or conversions if my goal is pipeline growth?

If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.

Explore Facebook Ads Metrics

Discover detailed cost benchmarks for different Facebook advertising metrics:

CPC (Cost Per Click)

Average cost per click benchmarks across industries

CPM (Cost Per Mille)

Cost per thousand impressions across different markets

CTR (Click Through Rate)

Benchmark click-through rates for Facebook ads

Cost Per Lead

Cost per lead across different markets

Cost Per Purchase

Average cost per purchase benchmarks across industries

Cost Per App Install

See how much it costs to get users to install an app