Facebook Ads Cost Per Lead Benchmarks for Hardware and Networking in United States

Facebook Ads cost-per-lead benchmarks: trend summary and comparison

This analysis looks at cost-per-lead trends for industry Hardware and Networking and target country United States compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

• Overall level: The United States Hardware and Networking series averages 43.00 across the last 12 months, about 16.0% above the global baseline average of 37.06. However, a single December spike inflates this; excluding December, the series averages 32.96, roughly 11.1% below the baseline—generally below market most months.
• Seasonality: Clear Q4 inflation. The global baseline peaks in November and remains elevated in December. The selected series shows a pronounced surge in December, then normalizes through Q1–Q3.
• Volatility: Highly volatile selected trend driven by a December outlier. Average month‑to‑month absolute change is 72.4% (27.2% excluding December) versus 9.8% for the baseline.
• Trajectory: From September 2024 to August 2025, the selected series rises 23.5%, while the baseline is up 12.6%.

Selected trend overview (United States, Hardware and Networking)

• Average: 43.00 across 2024-09 to 2025-08.
• High/low: High at 153.37 in December 2024; low at 18.58 in September 2024. Range: 134.79.
• Notable movements:
• Q4: September to November climbs from 18.58 to 24.58, then a sharp spike to 153.37 in December.
• Q1: Step-down to 60.98 in January and further to 35.29 in February, 33.28 in March.
• Q2: Secondary peak at 49.66 in April, then easing to 30.32 in May and 30.02 in June.
• Q3: Stabilizes around low 30s in July (33.76), dipping to 22.95 in August.
• Month-to-month shifts (selected): Large swings include +524.2% in December, -60.2% in January, and +49.2% in April. Excluding December, typical monthly change is closer to the high‑20% range.

Comparison to the global baseline

• Level comparison:
• Selected average: 43.00 vs. baseline 37.06 (+16.0% above market).
• Excluding December: 32.96 vs. 37.06 (about 11.1% below market).
• High/low (baseline): High at 41.58 in November 2024; low at 31.12 in October 2024.
• Above/below baseline by month:
• Above: 4 of 12 months (December, January, March, April).
• Below: 8 of 12 months (including September, October, November, and May–August).
• Volatility comparison:
• Selected average absolute month-to-month change: 72.4% (27.2% excluding December).
• Baseline: 9.8%. The baseline exhibits steadier month-to-month movement.

Seasonal patterns and timing effects

• Q4 patterns: The baseline shows typical holiday-related inflation—peaking in November and staying high in December. The selected United States Hardware and Networking series tracks this pattern directionally but with an extreme December outlier that materially lifts the annual average.
• Q1 normalization: Both series retrace after the holidays, with the selected set remaining temporarily elevated in January before moving back toward the low-to-mid 30s by March.
• Mid-year stabilization: From May through August, the selected series trends below the global baseline and approaches its earlier lows, indicating a return to more typical acquisition costs outside peak seasonal pressure.

Understanding cost-per-lead benchmarks on Facebook Ads in industry Hardware and Networking and United States helps advertisers make more efficient budget and creative choices.