See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
The headline: HR & Staffing Cost Per Lead (CPL) in All countries available shows a choppy, high-volatility profile that often sits below the global benchmark but swings into large overages at key months. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for HR & Staffing in All countries available compared to the global benchmark.
Starting in June 2025 at a very low CPL of about $5.72, the selected HR & Staffing series ends in May 2026 at $24.10 — a net rise but not a steady climb. The series’ average CPL over the 12 months was roughly $31.02, with a dramatic high of about $99.83 in August 2025 and a low of about $5.72 in both June and July 2025. Volatility is pronounced: standard deviation of the selected series is ~ $24.9, and average month-to-month absolute change is roughly $23.8 — both far larger than the global baseline. Typical monthly swings include the August spike to nearly $100, a sharp drop into September ($28.84), a soft October ($12.96), a mid-winter lift into February 2026 ($52.08), and elevated but mixed March–April readings (~$40–42).
Rhythm in the HR & Staffing CPL data is irregular rather than smoothly seasonal. Early-summer months (June–July 2025) are unusually low, followed by a dramatic August spike that more than triples typical levels. Late Q3 and Q4 show a stepwise decline from the August peak into October, with November–December in a middle band ($18–$25). Q1 2026 includes a rebound into February, then a gradual easing through April–May. In contrast to predictable Q4 competition patterns seen in many channels, this HR & Staffing series reads as episodic lifts and declines — punctuated shocks rather than a strict seasonal curve.
Compared with the baseline (global) CPL for the same months, selected HR & Staffing is on average lower: the global benchmark averaged about $46.61 over the period versus the selected average of $31.02 — roughly 33% below the global average. Yet that headline masks extremes. The narrowest gap appears in April 2026 when selected CPL (~$40.08) was only about 1–2% below the global level (~$40.57). The widest divergence swings both ways: June–July 2025 saw selected CPL about 87% below the global benchmark (~$43), while August 2025 shot ~123% above the global August level (selected $99.83 vs global ~$44.77). Baseline volatility is much lower — baseline standard deviation ~ $3.8 and average monthly change ~ $3.0 — underscoring how much more volatile HR & Staffing CPL is in this “All countries available” series.
This data-driven narrative of Cost Per Lead benchmarks for HR & Staffing across All countries available highlights an episodic, high-volatility pattern versus a steadier global CPL baseline. Understanding Facebook Ads benchmarks, CPC trends, CPM analysis context, CTR performance signals, and broader country-specific ad costs can help frame industry ad performance comparisons for HR & Staffing in All countries available.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the HR & Staffing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.
Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.
Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.
If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app