See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Across all industries in Israel, Facebook Ads cost-per-lead moved through a year of calm beginnings and dramatic surges, ultimately averaging far above the global benchmark despite many months of bargain-level CPLs. The pattern is defined less by a steady climb and more by episodic spikes: a first jolt in May, an outsized surge in August, and elevated costs lingering through October and November before a sharp reset in December. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
Israel’s CPL opened at 24.57 in December 2024 and closed at just 6.36 in December 2025—down 74% year over year. The annual average landed at 93.74, about 2.3x the global average of 40.06, but the median month in Israel was just 26.62, well below the global median of 39.77. That contrast tells the story: most months were inexpensive, but a few extreme spikes pulled the average up.
Highs and lows were stark. The lowest month was December 2025 (6.36). The highest was August (385.52), followed by October (255.66) and November (236.13). May (125.23) was the first big jump. The range across the year spanned roughly 6 to 386—about a 61x swing—versus a far tighter global range of 33 to 48.
Volatility was exceptional. Month-to-month changes in Israel averaged 117 points in absolute terms, roughly 30 times the global benchmark’s 3.9. Key moves included:
The rhythm was two-speed. Q1 was steady and low (Jan–Mar averaged 28), with CPLs generally in the mid-20s to low-30s. Q2 fractured: April dropped to 14.39, then May jolted to 125.23, and June reset to 17.23. Q3 mixed mild July (20.79) with a dramatic August peak (385.52) and a still-elevated September (47.97). Q4 stayed costly in October and November before a sharp December correction to 6.36. Globally, CPLs followed a more familiar cadence: gradual firming into late Q3 and early Q4, then a December pullback.
Relative to Facebook Ads benchmarks worldwide, Israel was below market in most months but dramatically above during peak episodes. Out of 13 months, Israel’s CPL was below the global level in eight, near even in September (47.97 vs 48.13), and far above in May (3.2x), August (9.0x), October (5.3x), and November (5.2x). The typical month in Israel (median 26.62) was 33% cheaper than the global median, yet the full-year average was 134% higher due to outsized peaks.
The global path was steadier—rising from 34.89 in January to 48.41 in October (+39%) before a December dip to 32.53 (−29% vs November). Israel, by contrast, moved from 25.28 in January to 255.66 in October (+911%) and then fell to 6.36 in December, a more extreme arc with materially higher volatility.
Understanding Facebook Ads cost-per-lead benchmarks for all industries in Israel reveals a market of low typical CPLs punctuated by rare but severe spikes, diverging sharply from the steadier global pattern. This CPL analysis helps contextualize country-specific ad costs and yearlong CTR performance and CPC trends against the broader global benchmark for all industries in Israel.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.
Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.
Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.
If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.
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