See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
The headline in the data is clear: Cost per Lead (CPL) for all industries in Israel spent most months below the global benchmark, then surged dramatically in late 2025. A series of outsized spikes in May, August, October, and November lifted Israel’s yearly average well above market, masking an otherwise efficient first half. Volatility was the defining feature, with sharp swings that diverged from the steadier global pattern and a standout late-year surge. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
Across the 13-month window, Israel’s median monthly CPL started at 36.77 in November 2024 and ended at 378.02 in November 2025—an increase of roughly 9.3x. The period averaged 106, versus a global average of 39.83. That premium is concentrated in four months: May (121.51), August (370.80), October (285.49), and November (378.02). Outside those outliers, Israel’s CPL averaged about 25—well below the global norm.
Highs and lows were extreme. Israel’s lowest CPL came in April 2025 at 14.19, followed by a swing to 121.51 in May. The largest burst arrived in late Q3 and Q4: 370.80 in August, a pullback to 27.81 in September, and then a climb to 285.49 in October and 378.02 in November. Month-to-month volatility averaged 108 points in Israel, compared with just 4.23 globally—more than 25x the movement.
The first half of the period (November 2024 through July 2025) read as cost-efficient and comparatively stable for Israel, with CPL in the teens to low 30s and a trough in April. The rhythm shifted abruptly from May onward, with oscillations between sub-30 costs and triple-digit spikes. Q3 displayed the sharpest contrast: July at 20.79, August surging to 370.80, then September back to 27.81. Late Q4 was unusually elevated in Israel, even as many markets typically experience rising competition and mixed conversion dynamics.
Globally, CPL trended upward through the summer, peaking near 47.62 in September before easing in October and dropping to 28.58 in November—a notable year-end dip.
Israel ran below the global benchmark in 9 of 13 months, often by sizable margins (e.g., April at 63% below). When the spikes hit, the gap flipped dramatically: May was nearly 3x the global CPL, August exceeded global levels by roughly 8.4x, October by 6.3x, and November by 13.2x. The gap ranged from 11% below the global level (November 2024) to 1,223% above (November 2025). While the global trend was relatively steady and ended 31% lower year over year, Israel’s path was choppier and ended sharply higher.
For Facebook Ads benchmarks, the Cost per Lead profile for all industries in Israel shows a year defined by volatility—efficient early months punctuated by late-year spikes—versus a smoother global pattern. Understanding CPL trends and country-specific ad costs in Israel helps contextualize industry ad performance against global CPL analysis across the same period.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.
Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.
Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.
If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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