Compare lead generation cost benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Israel’s cost-per-lead (CPL) ran notably choppier and, on average, higher than the global benchmark over the 12 months observed. The market began near the benchmark, climbed into a summer high, softened across Q4 and early Q1, then ended with an extreme spike in June 2026 that dominates the annual picture. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries available in Israel compared to the global benchmark.
CPL in Israel averaged about $95 over the period (July 2025–June 2026), ranging from a low of $26.90 in April 2026 to a high of $631.70 in June 2026. By contrast, the global baseline averaged roughly $46 over the same months. Israel’s yearbookended movement shows a start point of $49.79 in July 2025 and a finishing point of $631.70 in June 2026 — a roughly +1,170% move from start to finish driven by the June spike.
Month-to-month swings were frequent: Israel rose to $69.48 in August, eased into the high 40s–mid 60s through autumn, slipped to the mid-to-high $20s in December and April, then tracked back to the $30–45 band before the large June outlier. Absolute monthly changes averaged about $66.5 — a scale of volatility that dwarfs the global benchmark’s average monthly change of about $3.6.
The rhythm shows two softer troughs (December 2025 and April 2026) where CPL fell into the high $20s, and a compact mid-winter stretch (Jan–Mar 2026) of moderate recovery in the $38–46 range. Typical seasonal pressure around Q4 produced a drop in December, followed by a modest rebound into Q1. That steady cadence was interrupted by an extreme June surge, which is atypical relative to the smoother global cadence.
Across the year Israel’s CPL alternated above and below the global benchmark: six months posted higher CPLs and six months were lower — but the magnitude of deviation was asymmetric. On average Israel ran about 105% higher than the global CPL. The narrowest gap was in September (+~1%), while the largest positive gap occurred in June (+~1,600%). On the downside, Israel undercut the global level by up to ~37% in December. This pattern shows Israel as more volatile and capable of both modest parity and extreme divergence versus baseline.
Understanding Facebook Ads cost-per-lead benchmarks for all industries in Israel gives a clear view of country-specific ad costs and industry ad performance dynamics, and complements broader CPC trends, CPM analysis, and CTR performance context for advertisers looking at Israel.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPL values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC may rise during Passover as consumers prepare homes and plan meals. Media consumption may change during the fall holidays: consumers are often offline during holidays, while advertising demand may peak in the prior week. Yom HaAtzmaut may increase tourism and leisure engagement. Hanukkah may raise e-commerce CPMs for toys and electronics.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Weak creative, irrelevant targeting, or an offer that does not resonate can raise CPL. Low engagement or poor landing-page conversion rates can also increase costs.
Yes. Campaigns optimized for conversions or leads tend to generate less expensive, more qualified leads than traffic or engagement objectives. Facebook uses the optimization signal to find users.
Improve the offer, target the right audience, and use high-converting creative. Test native lead forms while continuing to qualify users.
For sales or revenue goals, optimize for deeper-funnel conversions. Optimizing for leads alone can increase volume while reducing quality.
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