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July 2025 - July 2026
Detailed observation of presented data
Israel’s cost-per-lead (CPL) story is one of sharp swings inside a broadly stable global seasonality. Across the 12 months from June 2025 to May 2026, Israel’s median CPL averaged roughly $43.9 versus a global baseline of about $46.5 — modestly below the benchmark overall, but much more volatile month-to-month. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Israel compared to the global benchmark.
The period opened in June 2025 at $30.17 and closed in May 2026 at $31.79, a small net increase of about 5% from start to finish. The year’s high was $69.48 in August 2025 and the low was $21.52 in April 2026 — a range of nearly $48. Monthly median CPL across Israel averaged $43.9, while the baseline average sat at $46.5, putting Israel roughly 6% below the global mean on average.
Month-to-month movement was dramatic: a 65% jump from June to July, a further +40% into August (the peak), then a 30% pullback into September. November climbed again (+16%), followed by a steep 55% drop into December. Early 2026 showed modest gains, but April recorded the year’s trough (−52% from March), with May rebounding ~48%. Those swings produce an average absolute monthly change of roughly 34% — signaling a high-churn CPL environment.
Seasonality in Israel reads as sharp bursts and quick corrections rather than smooth ramps. Q3 (July–September) contained the largest inflation (peak in August), while Q4 mixed a late-November bump with a pronounced December softening. Q1 showed a re-acceleration into March before a steep early-Q2 trough in April and a recovery in May. These rhythms contrast with the baseline’s steadier movement — the global dataset shows smaller monthly shifts and a gentler Q4-to-Q1 cycle.
Relative to the global baseline, Israel oscillated between parity and wide divergence. In September the gap was essentially nil (Israel ≈ baseline), but at its widest Israel ran about 57% above the global CPL in August and about 47% below the global CPL in April. Across the year Israel’s month-to-month volatility (~34% average absolute change) was roughly five times the baseline’s (~6% average absolute change), making Israel a more volatile market for cost-per-lead compared to global patterns.
This data-driven view of Cost per Lead (CPL) for All industries in Israel ties into broader Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance and country-specific ad costs, offering an analytical snapshot of industry ad performance in Israel.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.
Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.
Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.
If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.
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