See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Israel’s cost per lead (CPL) story over the last 12 months reads like two very different markets. For most of the year, CPL for all industries in Israel sat comfortably below the global median. Then, three outsized surges—May, August, and October—sent costs sharply above market, creating one of the choppier country profiles in our dataset. The result: a year defined by affordability in Q1–early Q2, punctuated by episodic price shocks in late Q2 and Q3–Q4.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
Across the full period, Israel averaged $84.66 per lead, with a high of $370.80 (August) and a low of $14.19 (April). Month-to-month volatility was extreme: absolute changes averaged $111.89, compared with just $3.22 for the global benchmark. From start to finish, Israel’s CPL jumped +712%, underscoring how concentrated spikes shaped the year’s average.
Globally, CPL was steadier, averaging $40.94 and rising gently from $41.47 in November 2024 to $45.08 in October 2025 (+9%).
The rhythm in Israel shows a low-cost run through Q1 into April, interrupted by a single May spike. After a June reversion, costs were mostly calm until a dramatic August escalation—typical of late-summer competition, but outsized in magnitude—followed by a brief September dip and a renewed October lift. By contrast, the global pattern climbed gradually through late Q3–Q4, consistent with broader seasonality where competition and country-specific ad costs often intensify toward year-end.
Understanding Facebook Ads benchmarks for cost per lead in all industries in Israel highlights a year of low baseline CPL punctuated by rare, high-impact spikes. For teams tracking industry ad performance, CPL trends in Israel—alongside CPC trends, CPM analysis, and CTR performance—offer a clear, country-specific benchmark to compare against global patterns.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.
Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.
Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.
If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app