Facebook Ads Cost Per Lead Benchmarks in Israel

Introduction

Israel’s cost-per-lead story in 2025 reads as a year of calm punctuated by dramatic surges. For most months, CPL in Israel sat below the global Facebook Ads benchmarks, but a handful of outsized spikes in late summer and fall pushed the annual average far above the worldwide norm. The rhythm was atypical: a soft first half, a sharp lift in May, a brief reset, and then a breakout through August–November before a year-end collapse.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.

The story in the data

Israel’s CPL opened at $25.28 in January and closed at just $8.27 in December, a 67% decline from start to finish. The average across 2025 landed at $104.72, elevated by a few extreme months. The high watermark was August at $385.52, with additional peaks in November ($309.53) and October ($255.66). The year’s lows clustered in April ($14.39), June ($17.23), July ($19.51), and the December trough.

The monthly path was choppy:

• Jan–Apr eased from $25–33 down to $14.39.
• May spiked to $125.23, then June–July cooled back to the teens.
• August surged to $385.52, September retraced to $36.49, and October–November rebounded to $255.66 and $309.53.
• December fell sharply to the year’s low of $8.27.

Volatility was the defining trait. Israel’s average absolute month-to-month move was roughly $140, vastly higher than the global benchmark’s $3.13. The range in Israel stretched from $8 to $386, compared with a narrower global span of roughly $33 to $49.

Seasonal and monthly dynamics

Seasonality appeared in exaggerated form. The first half of the year was subdued, averaging $40.27 for January–June. The second half averaged $169.16—about 4.2x higher—driven by a late-summer spike and Q4 elevation in October–November. December typically eases as campaign dynamics shift, and Israel mirrored that pattern with a sharp drop to $8.27.

Globally, CPL showed a steady climb toward Q4 as competition increased, cresting in October–November before easing in December. Israel tracked that cadence directionally but with far larger amplitude.

Country vs. Global

On a full-year basis, Israel’s average CPL of $104.72 was about 2.5x the global average of $41.53 (+152%). Yet month by month, Israel spent most of the year below market: 8 of 12 months under the global median. The gaps swung widely:

• Narrow gaps early: February (−18% vs. global), March (−20%), September (−25%).
• Extreme overages later: May (+221%), October (+423%), November (+540%), and especially August (+789%).

The global trend rose steadily from January to November (+38%), while Israel’s line was far more volatile—declining through spring, spiking in late summer, and whipsawing into year-end.

The CPL view sits alongside CPC trends, CPM analysis, and CTR performance for a fuller read on country-specific ad costs and industry ad performance; in 2025, Israel stands out primarily for the magnitude of its swings.

Closing

Facebook Ads cost-per-lead benchmarks for all industries in Israel show a year marked by prolonged below-market months punctuated by extreme late-summer and Q4 surges, resulting in a much higher annual average than the global benchmark. Understanding these CPL patterns helps frame Israel’s industry ad performance against worldwide trends.