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Facebook Ads Cost Per Lead Benchmarks for IT Services & Outsourcing in Israel

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Cost Per Lead for IT Services & Outsourcing in Israel

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads cost-per-lead benchmarks: monthly trends and comparison

This analysis looks at cost-per-lead trends for industry IT Services & Outsourcing and target country Israel compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

  • The selected series sits well below market: in February–March 2025, Israel IT Services & Outsourcing averaged 16.05 cost-per-lead, about 55% lower than the global baseline for the same months (35.85).
  • Sharp month-to-month swing in the selected data: +103.3% from February (10.59) to March (21.52), an absolute change of 10.93.
  • Over the same period, the global baseline fell 15.5% (from 38.86 to 32.84), highlighting a clear divergence.
  • Against the market each month: February was 72.8% below baseline; March was 34.4% below baseline.
  • Broad seasonal context from the global trend shows Q4 elevation (peak in November) and a notable dip in September 2025.

What the selected series shows

  • Period covered: February–March 2025 for IT Services & Outsourcing in Israel.
  • Average: 16.05 cost-per-lead.
  • High/low: high at 21.52 (March), low at 10.59 (February); range of 10.93.
  • Month-to-month change: +103.3% from first to last month, indicating high volatility within this short window.
  • Notable move: the jump from February to March stands out as the key spike in the period.

How it compares with the global baseline

  • Same-month comparison:
  • February 2025: selected at 10.59 vs baseline at 38.86 (72.8% below market).
  • March 2025: selected at 21.52 vs baseline at 32.84 (34.4% below market).
  • Two-month averages: selected 16.05 vs baseline 35.85 (≈55% below market).
  • Volatility: selected month-to-month absolute change of 10.93 vs the baseline’s average month-to-month move of about 4.50 over the broader period, suggesting the selected series was more volatile in this interval.
  • Directional difference: while the baseline fell 15.5% from February to March, the selected series rose sharply, moving counter to the global trend.

Seasonal patterns and notable months

  • The baseline shows clear seasonality: costs climbed into Q4 2024, peaking in November (41.58) and staying elevated in December (39.63), then moderating through early 2025. A pronounced low appears in September 2025 (20.63).
  • The selected series spans only February–March 2025, so seasonality cannot be inferred locally; however, in that window, the market softened while the selected series rose.

Benchmarks summary for marketers

  • Across the observed months, IT Services & Outsourcing in Israel remains below average compared to the global baseline, with a strong intra-quarter rebound from February to March.
  • Understanding cost-per-lead benchmarks on Facebook Ads in industry IT Services & Outsourcing and Israel helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the IT Services & Outsourcing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Israel Advertising Landscape

National Holidays

Apr 13–19Passover
May 1Independence Day
Jun 2Shavuot
Sep 23–24Rosh Hashanah
Oct 2Yom Kippur
Oct 7–14Sukkot

Key Shopping Season

Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)

Potential Advertising Impact

CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.

What is considered a good cost per lead on Facebook in 2025?

A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.

Why is my CPL higher than industry averages?

Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.

Does campaign objective impact CPL?

Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.

How can I generate leads at a lower cost without hurting lead quality?

Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.

Should I optimize for leads or conversions if my goal is pipeline growth?

If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.

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