Facebook Ads Cost Per Lead Benchmarks for Manufacturing in South Africa

Facebook Ads cost-per-lead benchmarks: Manufacturing in South Africa vs global trend

• This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• For Manufacturing in South Africa, no monthly observations are available in the selected dataset for the period provided, so comparisons to the global baseline cannot be computed.
• Globally, cost per lead (CPL) averaged about $35.80 across the last 13 months, peaking in November ($41.58) and dipping sharply in September ($20.63).
• Volatility was moderate overall (average month-to-month move ≈ $4.50), with a notable Q4 uplift and an exceptional drop in September.
• From the first month to the last, the global CPL fell 37.3%, indicating easier lead acquisition costs by the end of the period.

About the scope

This analysis looks at cost per lead trends for industry Manufacturing and target country South Africa compared to the global trend. Because the selected dataset contains no values for the period, results focus on the global baseline to provide context.

Selected dataset overview: Manufacturing in South Africa

• Data availability: No monthly median CPL values were recorded in the selected dataset for the timeframe shown.
• Relative positioning: With no in-market data, we cannot state whether South Africa Manufacturing CPLs were above market, below average, or in line with overall trends during this period.

Global baseline: month-by-month CPL trend

• Average CPL: $35.80 across Sep 2024–Sep 2025.
• High and low:
• High: $41.58 in November 2024.
• Low: $20.63 in September 2025.
• Range: $20.95.
• First-to-last change: From $32.88 (Sep 2024) to $20.63 (Sep 2025), a decrease of 37.3%.
• Volatility:
• Average month-to-month absolute change: ~$4.50.
• Largest increase: +$10.45 from October to November 2024.
• Largest decrease: −$16.40 from August to September 2025.
• Seasonal patterns:
• Q4 uplift: Costs rose into November ($41.58) and remained elevated in December ($39.63), consistent with holiday season competition.
• Early-year normalization: January eased to $35.54, with fluctuations through spring (March softened to $32.84; April–May rebounded to ~$38.59–$39.63).
• Late-summer steadiness: June–August were relatively stable ($38.35–$37.03) before the sharp September dip.

What this means for benchmarking

• Since there is no recorded CPL series for Manufacturing in South Africa, the global baseline serves as the only available directional yardstick for this period.
• Any comparison statements (above market, below average, in line) cannot be determined for the selected dataset, but the global series indicates typical seasonal uplift in Q4 and a broad downward shift by September.

Understanding cost-per-lead benchmarks on Facebook Ads in industry Manufacturing and South Africa helps advertisers make more efficient budget and creative choices.