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Facebook Ads Cost Per Lead Benchmarks for Nonprofit in Israel

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Cost Per Lead for Nonprofit in Israel

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks, cost per lead (CPL) for Nonprofit campaigns in Israel is well above the global baseline, averaging 18.5x higher across overlapping months.
  • The selected series is extremely volatile: average absolute change between observed months is roughly 450%, versus about 13% for the global trend.
  • Notable swing: an extreme spike in January 2025 (1,513.89), a sharp dip by April 2025 (36.01, in line with the baseline), and a rebound by August 2025 (456.82).
  • Seasonality differs from the global pattern: the baseline shows a moderate Q4 uplift and a sharp dip in September, while the Israel Nonprofit series shows outsized movements in January and April.

What this analysis covers

This analysis looks at cost per lead (CPL) trends for industry Nonprofit and target country Israel compared to the global trend. It summarizes averages, highs/lows, month-to-month changes, and relative positioning versus the market.

Highlights in the selected data

  • Period covered (observations): Nov 2024, Jan 2025, Apr 2025, Aug 2025.
  • Average CPL: 706.88.
  • High and low:
  • High: 1,513.89 (Jan 2025).
  • Low: 36.01 (Apr 2025).
  • Range: 1,477.88.
  • Volatility:
  • Month-to-month percent moves: +85% (Nov→Jan), −98% (Jan→Apr), +1,169% (Apr→Aug).
  • Average absolute move ≈ 450%; coefficient of variation ≈ 0.89, indicating very high variability.
  • Trend from first to last observation: −44% (Nov 2024 to Aug 2025).

Notable spikes/dips:

  • January 2025 stands out as an extreme spike well above every other point.
  • April 2025 is a sharp dip, bringing CPL essentially in line with the global benchmark.

Global baseline overview

  • Period covered: Oct 2024–Sep 2025.
  • Average CPL: 36.04.
  • High and low:
  • High: 41.58 (Nov 2024).
  • Low: 20.63 (Sep 2025).
  • Range: 20.95.
  • Volatility:
  • Average absolute month-to-month change ≈ 13%.
  • Seasonal pattern:
  • Moderate Q4 lift (Oct→Nov up ~34%, Dec slightly softer), followed by relatively stable results through summer, and a sharp drop in September.

How the selected data compares to the global baseline

  • Overall level:
  • Across overlapping months (Nov, Jan, Apr, Aug), the selected average CPL is 706.88 vs. 38.19 globally—about 18.5x above market.
  • By month:
  • Nov 2024: 820.81 vs. 41.58 (+~19.8x; above market).
  • Jan 2025: 1,513.89 vs. 35.54 (+~42.6x; well above market).
  • Apr 2025: 36.01 vs. 38.59 (−6.7%; in line/slightly below market).
  • Aug 2025: 456.82 vs. 37.03 (+~12.3x; above market).
  • Trajectory:
  • From Nov→Aug, the selected series falls −44% vs. a −11% change in the global baseline over the same months, indicating steeper swings than the overall market.

Seasonal read

  • Baseline data supports a typical Q4 increase, with a notable September dip.
  • The Israel Nonprofit series diverges: outsized January spike, pronounced April dip, and elevated August level. The pattern is less seasonal and more volatility-driven relative to the stable global baseline.

Understanding cost per lead benchmarks on Facebook Ads in industry Nonprofit and Israel helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Israel Advertising Landscape

National Holidays

Apr 13–19Passover
May 1Independence Day
Jun 2Shavuot
Sep 23–24Rosh Hashanah
Oct 2Yom Kippur
Oct 7–14Sukkot

Key Shopping Season

Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)

Potential Advertising Impact

CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.

What is considered a good cost per lead on Facebook in 2025?

A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.

Why is my CPL higher than industry averages?

Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.

Does campaign objective impact CPL?

Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.

How can I generate leads at a lower cost without hurting lead quality?

Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.

Should I optimize for leads or conversions if my goal is pipeline growth?

If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.

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