Facebook Ads Cost Per Lead Benchmarks for Nonprofit in Spain

Facebook Ads cost per lead benchmarks: Nonprofit in Spain vs. global baseline

This analysis looks at cost per lead trends for industry Nonprofit and target country Spain compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

• The Nonprofit median cost per lead (CPL) in Spain averaged 584.15 across Jan–Feb 2025, sitting far above market: roughly 15.7x (+1,470%) higher than the global baseline for the same months (37.20).
• A sharp correction is visible in Spain: CPL fell from 1,007.95 in January to 160.34 in February (-84% month-over-month).
• The global baseline remained stable over the last 12 months, averaging 36.04 with modest monthly fluctuations (~13% typical move), peaking at 41.58 (Nov 2024) and dipping to 20.63 (Sep 2025).
• Seasonally, the global series shows mild Q4 elevation and a late-summer/early-fall softening; Spain’s Nonprofit data is limited to Jan–Feb but shows a post-holiday normalization.

Selected data: Nonprofit in Spain (CPL)

• Coverage: Jan–Feb 2025.
• Average: 584.15.
• High/Low:
• High: 1,007.95 (Jan 2025).
• Low: 160.34 (Feb 2025).
• Change from first to last month: -84.1%.
• Volatility: One pronounced month-to-month drop of 847.61 from Jan to Feb, indicating extreme short-term variability.

Notable movements:

• January presents an exceptional spike, followed by a substantial February compression. Given only two observations, this reads as a rapid normalization from a very elevated start-of-year CPL.

Global baseline comparison (all industries, all countries)

• Coverage: Oct 2024–Sep 2025.
• Average: 36.04.
• High/Low:
• High: 41.58 (Nov 2024).
• Low: 20.63 (Sep 2025).
• Month-to-month volatility: Average absolute change ~4.75, roughly 13% of the series mean.
• Trend over period: From 31.12 (Oct 2024) to 20.63 (Sep 2025), a decrease of about 33.7%. Jan to Feb 2025 increased 9.4% (35.54 to 38.86).

How Spain’s Nonprofit CPL compares to the baseline

• Level comparison (Jan–Feb 2025): Spain’s Nonprofit CPL averaged 584.15 vs. the global 37.20, about 15.7x higher (+1,470%). This positioning is clearly above market.
• Month-by-month:
• January: 1,007.95 in Spain vs. 35.54 globally (≈28x higher).
• February: 160.34 in Spain vs. 38.86 globally (≈4.1x higher).
• Volatility: The single observed MoM swing in Spain is orders of magnitude larger than the baseline’s typical month-to-month movement, underscoring elevated short-term variance for this segment.

Seasonality and timing

• Global data indicates slightly higher CPLs in Q4 (holiday period) and a notable late-period dip by September.
• Spain’s Nonprofit series begins at the start of the year with a very high January level followed by a steep February reset, consistent with a post-holiday cooldown, though more months would be needed to confirm a repeatable pattern.

Understanding cost per lead benchmarks on Facebook Ads in industry Nonprofit and Spain helps advertisers make more efficient budget and creative choices.