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October 2025 - September 2026
Benchmark observations based on the selected data
Norway’s Cost Per Lead (CPL) series tells a story of dramatic swings and an overall descent versus a steadier global benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Norway compared to the global benchmark.
Across July 2025–June 2026, Norway’s median monthly CPL averaged roughly 154 (monthly medians), versus a global baseline average near 46 — about 3.3× the benchmark. Norway opened the period at 218.82 in July 2025 and finished at 21.07 in June 2026, a decline of roughly 90% from start to finish. The year’s high was an extreme outlier: 748.76 in May 2026. The low was 21.07 in June 2026. Outside that spike, values oscillated widely: common monthly observations included 218.8 (Jul), 71.2 (Aug), 188.7 (Sep), 43.5 (Oct), 28.3 (Nov), 84.8 (Dec), and 145.1 (Jan).
Month-to-month momentum was volatile — swings frequently exceeded 50%. Notable moves: a ~67% drop into August, a ~165% rebound into September, a ~77% fall into October, a ~200% rise into December, and a staggering +1,434% leap into May followed by a ~97% collapse into June. By contrast, the global baseline tracked much more tightly, with medians typically between about 37 and 53 and single-digit month-to-month moves most months.
Norway’s rhythm was irregular rather than strictly seasonal. Late summer and early autumn showed alternating volatility (a fall from July to August, then a rebound into September). Q4 (October–November) was relatively soft with medians dipping into the high 20s–40s before a rebound in December and January. Early spring (February–March) returned to elevated but fluctuating levels. The standout seasonal anomaly was May 2026 — an isolated and very large spike — followed by a rapid collapse in June. The global benchmark displayed a more classical seasonal pattern: mild pullbacks in Q4 and early-year lifts, with smaller amplitude compared to Norway’s swings.
Relative to the global baseline, Norway spent most months well above market. On average Norway’s CPL was roughly 235% higher than the baseline (154 vs ~46). The gap narrowed at the end of the series: Norway’s June 2026 CPL (21.07) fell below the baseline June value (~37.07), flipping from above-market to below-market. Volatility is the clearest differentiator: Norway’s month-to-month swings reached the triple- and quadruple-digit percentages around the May spike, while global CPLs moved in the low- to mid-single-digit percentages with occasional double-digit dips.
Understanding Cost Per Lead benchmarks for All industries in Norway provides a clear reference for country-specific ad costs and industry ad performance comparisons against Facebook Ads benchmarks and broader CPM/CPC trends.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPL values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC may rise during Easter and Ascension as Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated, which may increase media activity and ad competition. Shop closures on public holidays may reduce ad inventory. Pentecost weekend may reduce weekday competition.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Weak creative, irrelevant targeting, or an offer that does not resonate can raise CPL. Low engagement or poor landing-page conversion rates can also increase costs.
Yes. Campaigns optimized for conversions or leads tend to generate less expensive, more qualified leads than traffic or engagement objectives. Facebook uses the optimization signal to find users.
Improve the offer, target the right audience, and use high-converting creative. Test native lead forms while continuing to qualify users.
For sales or revenue goals, optimize for deeper-funnel conversions. Optimizing for leads alone can increase volume while reducing quality.
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