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Facebook Ads Cost Per Lead Benchmarks in Norway

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Cost Per Lead in Norway

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • Across Sep 2024–Aug 2025, Norway’s cost per lead sits well above market: average 67.47 vs a global baseline of 37.06 (about 82% higher).
  • Median CPL in Norway is 59.95 versus a baseline median of 38.47 (about 56% higher).
  • Volatility is markedly higher in Norway: average month-to-month absolute change of ~51.5 versus ~3.4 globally (≈15x).
  • Largest spike occurs in Jul 2025 (203.10), followed by a sharp pullback in Aug 2025 (60.73). Lowest month is Sep 2024 (19.40).
  • From first to last month, Norway’s CPL rises ~213%, while the global benchmark rises ~12.6%.
  • Seasonal uplift is visible in Q4: Norway’s Oct and Dec costs jump, broadly in line with holiday-period pressure seen in global benchmarks.

This analysis looks at cost per lead trends for industry All industries available and target country Norway compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Overview of Norway’s CPL

  • Period average: 67.47; median: 59.95.
  • High/low: 203.10 (Jul 2025) / 19.40 (Sep 2024); range: 183.70.
  • Volatility: average absolute month-to-month change ~51.5.
  • Notable moves:
  • Oct 2024 surge to 63.39 from 19.40 in Sep (+44.0).
  • Apr 2025 step-up to 110.60 (+47.2 vs Mar), then drop to 53.68 in May (–56.9).
  • Jun 2025 trough at 31.94, followed by a sharp spike to 203.10 in Jul (+171.16) and a correction to 60.73 in Aug (–142.37).
  • Trend from start to end: +213% (Sep 2024 to Aug 2025).

How Norway compares to the global baseline

  • Level: Above market. Norway averages 67.47 vs 37.06 globally; Norway is higher in 9 of 12 months.
  • Median comparison: 59.95 (Norway) vs 38.47 (global), reinforcing the above-average positioning.
  • High/low comparison:
  • Norway’s peak (203.10) is almost 5× the global peak in the same period (41.58, Nov 2024).
  • Norway’s minimum (19.40) undercuts the global minimum (31.12, Oct 2024).
  • Volatility: Norway’s average month-to-month move (~51.5) materially exceeds the global baseline (~3.4).
  • Trajectory: Global CPL is relatively stable (+12.6% from Sep 2024 to Aug 2025), while Norway swings widely and ends higher.

Seasonality and timing notes

  • Q4 pattern: Costs typically firm in Q4 around holiday periods. Norway averages 55.12 in Oct–Dec versus a global 37.44, indicating an above-market seasonal uplift.
  • Mid-year dynamics: The global series remains steady in the high-30s, while Norway shows pronounced swings (Apr surge, Jun dip, Jul spike).

Understanding cost per lead benchmarks on Facebook Ads in industry All industries available and Norway helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Norway Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 17Maundy Thursday
Apr 18Good Friday
Apr 20Easter Sunday
Apr 21Easter Monday
May 1Labour Day
May 17Constitution Day
May 29Ascension Day
Jun 8Whit Sunday
Jun 9Whit Monday
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)

Potential Advertising Impact

CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.

What is considered a good cost per lead on Facebook in 2025?

A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.

Why is my CPL higher than industry averages?

Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.

Does campaign objective impact CPL?

Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.

How can I generate leads at a lower cost without hurting lead quality?

Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.

Should I optimize for leads or conversions if my goal is pipeline growth?

If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.

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