See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Norway’s cost-per-lead picture over the past 12 months reads like a fast-moving market: elevated costs for most of the year, punctuated by sharp spikes and an abrupt break lower at the end. Across all industries, Norway’s median CPL averaged about 73, markedly higher than the global benchmark near 41. The pattern is more volatile than the global baseline, with standout surges in April, July, and September and an unusually low October finish. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Norway compared to the global benchmark.
Norway opened November 2024 at 41.01 and closed October 2025 at 3.16, a 92% drop from start to finish. In between, CPLs climbed through Q1 into early Q2, spiked in late Q2 and again in Q3, and then reset dramatically in October.
Across 12 months, Norway’s CPL exceeded the global benchmark in 9 months, with the tightest alignment in November 2024 and the widest gap in July 2025.
Seasonally, Norway bucked the smoother global cadence. While many markets see steady pressure into mid–late Q4 and a softer Q1, Norway saw:
Relative to Facebook Ads benchmarks globally, Norway’s CPLs were consistently above market:
Taken together, these Facebook Ads benchmarks highlight a year of elevated and highly variable cost per lead across all industries in Norway, with pronounced Q2–Q3 surges and a sharp October reset against a steadier global backdrop. Understanding CPL trends and country-specific ad costs for all industries in Norway helps marketers read industry ad performance alongside the global benchmark and situate CPL within broader CPM analysis, CPC trends, and CTR performance narratives.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.
Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.
Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.
If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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