See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Norway’s cost per lead (CPL) story over the past year reads as a rollercoaster set against a calm global backdrop. While the global benchmark moved within a relatively tight band, Norway swung from occasional parity to dramatic spikes and, ultimately, a cliff in October. Across all industries in Norway, CPL averaged about 74, well above the global average near 41, with standout surges in April, July, and September and an abrupt collapse in October. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Norway compared to the global benchmark.
Starting at 40.7 in November 2024 and ending at just 3.16 by October 2025, Norway’s CPL traced a highly volatile path. The median sat at 60.2, with a year high of 211.0 in July and a low in October, creating a 208-point spread. The average absolute month-to-month movement reached 66 points—more than 20 times the global shift of about 3.1—signaling materially higher volatility than the global benchmark.
Key movements stood out:
Across the 12-month window, Norway outpaced the global benchmark in 9 months. On average, Norway’s CPL ran about 82% above global, and even if you set aside the July surge and October trough, the average still hovered near 68—well over the global level.
The rhythm in Norway departed from classic seasonal patterns:
Globally, CPLs were more orderly: broadly stable through H1, stepping up from July to September (33–48 range), and easing slightly in October.
Norway’s CPL profile was consistently higher and markedly more volatile than the global benchmark:
In sum, Facebook Ads benchmarks for cost per lead across all industries in Norway show elevated levels and exceptional volatility versus the global trend—punctuated by sharp mid-year surges and an unusual October collapse. Understanding country-specific ad costs and CPL performance for all industries in Norway helps marketers contextualize industry ad performance relative to global Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.
Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.
Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.
If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.
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