Facebook Ads Cost Per Lead Benchmarks for Public Administration

Introduction

Public Administration cost-per-lead (CPL) in the period observed was materially higher and far more volatile than the global benchmark. The story is one of repeated spikes and sharp reversals: a mid-year baseline around $80–$100 gives way to deep dips near $45, then explosive jumps into the hundreds and a dramatic $1,038 peak in June 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Public Administration in All countries available compared to the global benchmark.

The story in the data

CPL for Public Administration began at $82.10 in July 2025 and closed at $1,038.42 in June 2026 — an increase of roughly 1,165% from start to finish driven by an extreme June outlier. Across the 12 months the mean CPL was about $165, while the median was roughly $88, highlighting a heavy right skew from the late-period spikes. The lowest monthly CPL was $45.53 (September 2025), and the second-lowest was $47.42 (March 2026). Outside those troughs, notable highs were December 2025 ($104.06), January 2026 ($105.97), May 2026 ($180.47), and the June 2026 peak.

Month-to-month moves were pronounced: average absolute month-over-month change was about 89%, with individual swings ranging from a modest ~1.8% (Dec→Jan) to a +475% leap (May→Jun). In raw terms the series alternated between declines (Aug→Sep −54%) and rebounds (Sep→Oct +40%), then larger lifts late in the cycle (Apr→May +150%).

Seasonal and monthly dynamics

A loose seasonal rhythm appears: late summer and early autumn (Aug→Oct) saw rapid retracement after an early high, producing the September trough. Winter months (Dec→Jan) showed elevated CPLs near $104–$106 before a spring softening back to $47 in March. A strong rebound began in April and accelerated through May and June, producing the period’s most pronounced volatility. These swings contrast with what typical CPM analysis or CPC trends often show in less volatile industries — here the magnitude and timing of spikes dominate the cadence.

Country vs. Global

Compared to the global baseline, Public Administration CPLs were generally above market. The global benchmark averaged about $46 over the same months (range $37–$53). Public Administration’s mean (~$165) was roughly 3.6× the global average; its median (~$88) was roughly 90% higher. Only two months — September and March — recorded CPLs slightly below the global benchmark (about 5–6% lower). For most months the gap was large: December and January were ~100–130% above baseline, May was ~300% above, and June exploded to ~2,700% above baseline. Volatility comparison is stark: Public Administration’s ~89% average monthly swing vs. the global ~7.8% monthly swing indicates this sector was far more volatile than typical country-specific ad costs reported in broader Facebook Ads benchmarks, and it stands apart from usual CTR performance or CPC trends patterns.

Closing

Understanding Cost Per Lead benchmarks for Public Administration across All countries available helps frame how industry ad performance can diverge from global CPL norms and illustrates extreme variability in country-specific ad costs and Facebook Ads benchmarks over a single 12‑month cycle.