Facebook Ads Cost Per Lead Benchmarks for Public Administration in Sweden

Key takeaways

• The selected dataset for Public Administration in Sweden contains no observations for the period, so we benchmark against the global baseline. With no local data points, we cannot determine whether Sweden is above market, below average, or in line with overall trends.
• Globally, cost-per-lead averaged 35.80 across the last 13 months, peaking at 41.58 in November 2024 and dipping to 20.63 in September 2025.
• Seasonality is evident: costs rose notably in Q4 2024 (holiday period), stabilized through summer, then fell sharply in September 2025.
• Volatility was moderate overall, with an average month-to-month move of about 4.50; the largest swing was a -16.40 drop from August to September 2025.

This analysis looks at cost-per-lead trends for industry Public Administration and target country Sweden compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Scope and data coverage

• Metric: cost-per-lead (median by month)
• Industry: Public Administration
• Country: Sweden
• Selected data: no available observations during the period
• Baseline: global time series from 2024-09 to 2025-09

Global baseline trend (cost-per-lead)

• Average: 35.80
• High: 41.58 (November 2024)
• Low: 20.63 (September 2025)
• Range: 20.95
• First vs last month: from 32.88 (September 2024) to 20.63 (September 2025), a decrease of 37.3%.

Notable movements:

• Q4 lift: October to November 2024 jumped by 33.6% (31.12 to 41.58), with December remaining elevated at 39.63.
• Early 2025 normalization: January to March averaged around the mid-30s, dipping to 32.84 in March.
• Spring/Summer plateau: April to August mostly held in a 37–40 range (Apr 38.59, May 39.63, Jun 38.35, Jul 38.67, Aug 37.03).
• Sharp drop: August to September 2025 fell by 44.3% (37.03 to 20.63), the steepest change in the series.

Volatility:

• Average absolute month-to-month change: ~4.50 (about 12–13% of the average level).
• Biggest swing: -16.40 between August and September 2025.
• Other sizeable shifts: +5.76 from March to April 2025; -6.03 from February to March 2025.

Comparison to Public Administration in Sweden

• The selected dataset is empty for this period. As a result:
• Relative positioning versus the global benchmark (above market, below average, or in line) cannot be determined.
• Seasonal alignment cannot be assessed locally.
• Use the global baseline as the directional reference until Sweden-specific data becomes available.

Seasonal patterns to note

• Elevated costs in Q4 (notably November and December).
• Reversion in Q1, with occasional rebounds in spring.
• Relative stability through early summer followed by a pronounced September decline in 2025.

Understanding cost-per-lead benchmarks on Facebook Ads in industry Public Administration and Sweden helps advertisers make more efficient budget and creative choices.