Facebook Ads Cost Per Lead Benchmarks for Public Safety in India

• Main takeaways
• No in-market data points were available for Public Safety in India during the period, so we cannot compute local cost per lead benchmarks; comparisons to the global trend are directional only.
• Globally, median cost per lead averaged 36.04 across Oct 2024–Sep 2025, peaking at 41.58 in November and bottoming at 20.63 in September.
• The global series declined 33.7% from the first to the last month, with moderate volatility: average absolute month‑over‑month movement of about 4.75 (≈13%).
• Clear seasonality appears: costs rise into Q4 (holiday period), stabilize through summer, then drop sharply in September.

Introduction and scope

This analysis looks at cost per lead trends for the Public Safety industry and target country India compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks for Facebook Ads cost per lead performance.

Data coverage

• Selected segment (Public Safety, India): No monthly observations were available in the selected_data time window, so segment-level averages, highs/lows, and volatility cannot be computed.
• Baseline (global): Complete monthly series from Oct 2024 to Sep 2025.

Global cost per lead benchmarks (baseline)

• Period average: 36.04
• High: 41.58 in November 2024
• Low: 20.63 in September 2025
• First-to-last change: down 33.7% (31.12 in Oct 2024 to 20.63 in Sep 2025)
• Volatility: average absolute month-over-month change ≈ 4.75 (≈13%)

Seasonality and volatility patterns

• Q4 uplift: Costs climbed 33.6% from October to November (31.12 to 41.58) and remained elevated in December (39.63), consistent with typical Q4 pressure around holiday advertising.
• Early-year normalization: Costs eased in January (35.54), then rebounded in February (38.86).
• Spring firmness: April–May held near the high 30s (38.59–39.63).
• Summer stability: June–August hovered around the upper 30s (38.35–37.03), indicating relatively steady costs mid-year.
• Sharp September dip: A notable 44.3% month-over-month decline from August to September (37.03 to 20.63), the largest swing in the series.

Comparative positioning for Public Safety in India

• Because the selected_data series is empty, we cannot determine whether Public Safety cost per lead in India is above market, below average, or in line with overall trends.
• Marketers can reference the global baseline as a directional proxy: typical peaks in November–December, steadier summer months, and the unusual September trough in this period.

Notable monthly highlights in the baseline

• Biggest spike: November 2024 (+33.6% vs October), the yearly high at 41.58.
• Largest decline: September 2025 (−44.3% vs August), the yearly low at 20.63.
• Most stable stretch: June–August (38.35 → 38.67 → 37.03), limited month-to-month movement.

Understanding cost per lead benchmarks on Facebook Ads in industry Public Safety and India helps advertisers make more efficient budget and creative choices.