Facebook Ads Cost Per Lead Benchmarks for Public Safety in United Arab Emirates

Key takeaways

• This analysis looks at cost-per-lead trends for industry Public Safety and target country United Arab Emirates compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• No local data is available for Public Safety in the United Arab Emirates for the period provided, so comparisons to the global baseline cannot be computed. The global baseline is reported below as the best available directional benchmark.
• Globally, median cost per lead averaged 36.04 across the last 12 months, with a peak in November and a pronounced dip in September.
• Seasonality is evident: an uptick in Q4 (peaking in November), normalization in January, relative stability through summer, then a sharp drop in September.
• Month-to-month volatility averaged about 13%, driven by a +33.6% rise in November and a -44.3% drop in September.

Scope and framing

• Metric: cost per lead (median, monthly).
• Industry: Public Safety.
• Country: United Arab Emirates.
• Comparison: selected dataset (Public Safety, United Arab Emirates) versus the global baseline. Selected dataset contains no entries, so only global benchmarks are summarized.

Global baseline overview (median cost per lead)

• Overall average: 36.04.
• High: 41.58 in November 2024.
• Low: 20.63 in September 2025.
• Range (high–low): 20.95.
• First-to-last change: from 31.12 in October 2024 to 20.63 in September 2025, a -33.7% decrease.
• Notable spikes/dips:
• Largest spike: +33.6% from October to November 2024 (31.12 → 41.58).
• Largest dip: -44.3% from August to September 2025 (37.03 → 20.63).
• Seasonality:
• Q4 uplift: October–December averaged 37.44, with the peak in November, consistent with typical holiday-period pressure.
• Q1 normalization: January eased to 35.54, followed by mixed moves in February (+9.4%) and March (-15.5%).
• Late spring/early summer stability: April–July hovered around the high 30s (38.35 to 39.63).
• Late-summer softness: August softened to 37.03, followed by the sharp September decline to 20.63.

Volatility snapshot

• Average month-to-month absolute change: ~13.3%.
• Excluding the September drop, underlying churn averages closer to ~9–10%, indicating moderate, manageable variability for most of the period.

Selected dataset (Public Safety, United Arab Emirates)

• Data availability: No monthly median cost-per-lead values were provided for this selection during the timeframe.
• Relative positioning: Without local observations, we cannot assess whether Public Safety in the United Arab Emirates runs above market, below average, or in line with overall trends.
• Benchmark reference: The global baseline above serves as the directional benchmark until local data is available.

Summary

With no available observations for Public Safety in the United Arab Emirates, the global Facebook Ads benchmark shows a 12‑month average cost per lead of 36.04, peaking in November and reaching a low in September. The trend reflects familiar seasonal patterns—Q4 elevation, Q1 normalization, and late-summer softness—alongside moderate volatility punctuated by a September outlier. Understanding cost-per-lead benchmarks on Facebook Ads in industry Public Safety and United Arab Emirates helps advertisers make more efficient budget and creative choices.