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Facebook Ads Cost Per Lead Benchmarks for Recreation and Travel in Argentina

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Cost Per Lead for Recreation and Travel in Argentina

October 2024 - October 2025

Insights

Detailed observation of presented data

  • Recreation and Travel in Argentina shows a high cost-per-lead (CPL) profile: average 89.34 across available months, with a peak of 181.62 in May 2025 and a low of 43.22 in October 2024. From the first to the last observed month, CPL rose 20.3%.
  • Compared to the global baseline, Argentina’s CPL is consistently above market: +144% on average across the same months, and as high as +359% above market in May 2025.
  • Volatility is elevated in Argentina: average absolute month-to-month change of about 59% vs 13% in the baseline. Biggest swing was a near-doubling from April to May, followed by a 71% correction into June.
  • Seasonality signals: Argentina’s CPL climbs from March through May before easing in June, while the global baseline shows a mild November bump and a pronounced September dip.

This analysis looks at cost-per-lead trends for industry Recreation and Travel and target country Argentina compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Selected cost-per-lead highlights

  • Average: 89.34 across Oct 2024–Jun 2025.
  • High and low: 181.62 in May 2025 (high) and 43.22 in October 2024 (low).
  • First-to-last change: +20.3% (Oct 2024 to Jun 2025).
  • Volatility:
  • Oct→Feb: +47.8%
  • Feb→Mar: +63.5%
  • Mar→Apr: −12.8%
  • Apr→May: +99.6%
  • May→Jun: −71.4%
  • Average absolute month-to-month change ≈ 59%.
  • Notable spike: May 2025 at 181.62, followed by a sharp correction in June to 52.00.

Global baseline context

  • Average (Oct 2024–Sep 2025): 36.04.
  • High and low: 41.58 in November 2024 (high) and 20.63 in September 2025 (low).
  • First-to-last change: −33.7% (Oct 2024 to Sep 2025).
  • Volatility: average absolute month-to-month change ≈ 13%.
  • Seasonal pattern: modest uptick in November and a clear late-Q3/September dip; otherwise broadly stable in the mid-to-high 30s.

Head-to-head comparison with the global baseline

  • Average across matching months (Oct, Feb–Jun):
  • Argentina: 89.34 vs baseline: 36.57 → +144% above market.
  • Monthly premium vs baseline:
  • Oct: +39%
  • Feb: +64%
  • Mar: +218%
  • Apr: +136%
  • May: +359%
  • Jun: +36%
  • Volatility gap: Argentina’s CPL is far more volatile (≈59% average absolute MoM change) than the baseline (≈13%).
  • Seasonal alignment: Argentina rises March–May then cools in June, while the baseline stays relatively steady with only mild Q4 movement and a September trough. Overall, Argentina’s Recreation and Travel CPLs are above market and more variable than the global trend.

Understanding cost-per-lead benchmarks on Facebook Ads in industry Recreation and Travel and Argentina helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Recreation and Travel industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Argentina Advertising Landscape

National Holidays

Jan 1New Year's Day
Mar 3‑4Carnival
Mar 24Truth & Justice Memorial
Apr 2Malvinas Day
Apr 18Good Friday
May 1Labour Day
May 25May Revolution Day
Jun 16Martín Miguel de Güemes Day
Jun 20Flag Day
Jul 9Independence Day
Aug 18San Martín Memorial Day
Oct 13Cultural Diversity Day
Nov 24National Sovereignty Day
Dec 8Immaculate Conception
Dec 25Christmas

Key Shopping Season

December (Christmas period)

Potential Advertising Impact

CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.

What is considered a good cost per lead on Facebook in 2025?

A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.

Why is my CPL higher than industry averages?

Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.

Does campaign objective impact CPL?

Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.

How can I generate leads at a lower cost without hurting lead quality?

Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.

Should I optimize for leads or conversions if my goal is pipeline growth?

If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.

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