Facebook Ads Cost Per Lead Benchmarks in Singapore

Introduction

Singapore’s cost-per-lead (CPL) story in the past 12 months is one of contrast: a modestly lower annual average than the global benchmark, but far more jagged month-to-month. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Singapore compared to the global benchmark.

The story in the data

Singapore’s CPL started the period at about SGD 47 in June 2025 and finished with a dramatic peak of roughly SGD 88 in May 2026. Over the 12 months measured, the median CPL in Singapore averaged ~SGD 39.7, versus a global benchmark average around ~SGD 46.6 — roughly 15% below the baseline on average. The local range was wide: a low of ~SGD 9.64 in January 2026 and a high of ~SGD 87.76 in May 2026, a span of about SGD 78.

Month-to-month moves were extreme: after an early-period cluster around SGD 40–50 (June–Dec 2025), CPL collapsed to single digits in January (≈SGD 9.6) and stayed anomalously low in February (≈SGD 13) and April (≈SGD 12.6), before surging back to normal in March (≈SGD 47) and ultimately spiking in May. Relative to the global benchmark, Singapore oscillated between about 80% below (January) and 106% above (May).

Seasonal and monthly dynamics

The rhythm across quarters was irregular rather than smooth. The second half of 2025 showed modest swings around the mid-40s, with December marking a local high (~SGD 51). Instead of a typical Q1 trough followed by gradual rebound, January 2026 registered an abrupt collapse to single-digit CPLs, a sharp outlier against the baseline. February and April repeated that low-cost pattern, interrupted by March’s return to mid-40s. The calendar closed with an outsized May spike. Overall, the pattern reads as episodic volatility rather than classic seasonal compression or Q4 competition effects.

Country vs. Global

Against the global CPL trend, Singapore was more volatile and generally lower on average. Where the global series moved steadily (average monthly absolute change ~SGD 3.0), Singapore’s monthly absolute movement averaged ~SGD 20.4 — roughly 6–7x the baseline volatility. In percentage terms, Singapore’s CPL was above the global level at a few points (June +9%, December +12%, May +106%), but more often below (October −20%, November −16%, March −6%). The narrowest gap was in September (about 2% below global); the widest was January (~80% below).

Closing

This data-driven narrative on Cost Per Lead across all industries in Singapore places local CPL fluctuations in context with broader Facebook Ads benchmarks, CPC trends, CPM analysis and CTR performance references, showing a country-specific ad costs profile with outsized monthly swings. Understanding Cost Per Lead benchmarks for all industries in Singapore supports clearer comparisons to global industry ad performance.