Compare lead generation cost benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Singapore’s cost-per-lead (CPL) paints a roller‑coaster year compared with the global benchmark. Overall, Singapore ran below the global median most months, but with sharp spikes and dramatic collapses that create a high‑volatility profile. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Singapore compared to the global benchmark.
From July 2025 to July 2026 Singapore’s median CPL started at SGD 40.21 and finished at SGD 5.57 — an 86% decline from start to finish. Across the 13 months the Singapore series averaged about SGD 29.5 per lead, with a high of SGD 50.50 in December 2025 and a low of SGD 5.57 in July 2026. By contrast the global baseline averaged roughly SGD 44.1, peaking near SGD 53.2 in February 2026 and bottoming at SGD 20.82 in July 2026.
Key monthly moves define the narrative: a December 2025 peak (SGD 50.5) collapsed into a steep January trough (SGD 9.76) — a single‑month drop of roughly 81%. Another surge followed into March 2026 (SGD 47.83) before a months‑long descent to midsummer lows. Singapore’s CPL shows extreme month‑to‑month shifts: average absolute monthly change was about SGD 12.5 (≈42% of its mean), whereas the global series averaged a much smaller SGD 4.7 shift.
The rhythm is episodic rather than smoothly seasonal. There are concentrated spikes in September, December and March, and pronounced softening through late Q1 into Q2 and into the first half of Q3 2026. The Singapore curve features abrupt rebounds after steep drops (December→January→March), followed by a steady run‑down from April through July 2026. The global baseline shows a gentler seasonal pattern: a peak in late winter (Feb–Mar) and a more gradual easing into mid‑year.
Across the year Singapore sat well below the global CPL average overall — about 33% lower on average (SGD 29.5 vs SGD 44.1). Month by month the gap varied widely: Singapore matched or slightly exceeded global levels in September 2025 and December 2025 (roughly parity to ~12% above in December), but diverged sharply in early 2026. At its narrowest point Singapore was essentially on par with the global benchmark in September; at its widest it was about 80% below global CPLs in January 2026. Volatility comparison is telling: Singapore’s mean monthly movement (~SGD 12.5) was roughly 2.7x the global monthly movement (~SGD 4.7), making Singapore a markedly more volatile market for industry ad performance.
Understanding Facebook Ads cost-per-lead benchmarks for All industries in Singapore helps advertisers evaluate country-specific ad costs and place CPL swings alongside broader CPC trends, CPM analysis and CTR performance in cross‑market comparisons.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPL values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC may rise during Chinese New Year and Deepavali for gifting, food, and apparel. Good Friday, Hari Raya, and Vesak Day long weekends may change consumer behavior and media consumption. National Day promotions may raise ad costs in entertainment and tourism. Singapore's small, affluent market means events can affect retail.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Weak creative, irrelevant targeting, or an offer that does not resonate can raise CPL. Low engagement or poor landing-page conversion rates can also increase costs.
Yes. Campaigns optimized for conversions or leads tend to generate less expensive, more qualified leads than traffic or engagement objectives. Facebook uses the optimization signal to find users.
Improve the offer, target the right audience, and use high-converting creative. Test native lead forms while continuing to qualify users.
For sales or revenue goals, optimize for deeper-funnel conversions. Optimizing for leads alone can increase volume while reducing quality.
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