See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type
August 2025 - August 2026
Detailed observation of presented data
Singapore’s cost-per-lead (CPL) paints a roller‑coaster year compared with the global benchmark. Overall, Singapore ran below the global median most months, but with sharp spikes and dramatic collapses that create a high‑volatility profile. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Singapore compared to the global benchmark.
From July 2025 to July 2026 Singapore’s median CPL started at SGD 40.21 and finished at SGD 5.57 — an 86% decline from start to finish. Across the 13 months the Singapore series averaged about SGD 29.5 per lead, with a high of SGD 50.50 in December 2025 and a low of SGD 5.57 in July 2026. By contrast the global baseline averaged roughly SGD 44.1, peaking near SGD 53.2 in February 2026 and bottoming at SGD 20.82 in July 2026.
Key monthly moves define the narrative: a December 2025 peak (SGD 50.5) collapsed into a steep January trough (SGD 9.76) — a single‑month drop of roughly 81%. Another surge followed into March 2026 (SGD 47.83) before a months‑long descent to midsummer lows. Singapore’s CPL shows extreme month‑to‑month shifts: average absolute monthly change was about SGD 12.5 (≈42% of its mean), whereas the global series averaged a much smaller SGD 4.7 shift.
The rhythm is episodic rather than smoothly seasonal. There are concentrated spikes in September, December and March, and pronounced softening through late Q1 into Q2 and into the first half of Q3 2026. The Singapore curve features abrupt rebounds after steep drops (December→January→March), followed by a steady run‑down from April through July 2026. The global baseline shows a gentler seasonal pattern: a peak in late winter (Feb–Mar) and a more gradual easing into mid‑year.
Across the year Singapore sat well below the global CPL average overall — about 33% lower on average (SGD 29.5 vs SGD 44.1). Month by month the gap varied widely: Singapore matched or slightly exceeded global levels in September 2025 and December 2025 (roughly parity to ~12% above in December), but diverged sharply in early 2026. At its narrowest point Singapore was essentially on par with the global benchmark in September; at its widest it was about 80% below global CPLs in January 2026. Volatility comparison is telling: Singapore’s mean monthly movement (~SGD 12.5) was roughly 2.7x the global monthly movement (~SGD 4.7), making Singapore a markedly more volatile market for industry ad performance.
Understanding Facebook Ads cost-per-lead benchmarks for All industries in Singapore helps advertisers evaluate country-specific ad costs and place CPL swings alongside broader CPC trends, CPM analysis and CTR performance in cross‑market comparisons.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.
Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.
Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.
If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.
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