Facebook Ads Cost Per Lead Benchmarks for Textiles

Introduction

Textiles stood out for its extreme swings in Facebook Ads cost-per-lead across all countries, running well above the global benchmark for most of the year yet starting with unusually low lead costs in early Q1. After a near-freefall in January–February, the series snapped to a towering spike in April, settled into a higher mid-year range, dipped back toward the market in October–November, and then closed with a dramatic December surge. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in all countries compared to the global benchmark.

The story in the data

The period opens at 43.92 in December 2024 and ends at 493.34 in December 2025 — a year-over-year lift of roughly 1,023%. The series averaged 116.67 across the months (median 57.06), highlighting how a few outsized months pulled the mean upward.

Lows arrived early: 2.18 in January and 1.79 in February. The first breakout hit in April at 301.49, followed by a cooler May–June range around the mid-50s. Another upswing landed in July at 147.91, with August at 80.41 and September at 128.82. October (45.64) and November (40.48) softened toward baseline levels before the peak of the year in December at 493.34.

Volatility was the defining feature. Average absolute month-over-month movement was 121.3 points for Textiles, far choppier than the global benchmark’s 3.9-point average change over the same span.

Seasonal and monthly dynamics

The rhythm diverged from the usual “Q1 trough, Q4 climb” cadence. Textiles’ CPL collapsed in January–February, then vaulted in April, a pivot that set the tone for an elevated summer. Mid-year held a higher plateau (80–149 across August–July–September) before easing into October–November where lead costs hovered in the mid-40s. December delivered an outsized spike to 493.34, marking the high of the series. By contrast, the global benchmark stayed compact, ranging mostly in the mid-30s to high-40s, peaking in October (48.41) and easing to 32.53 in December.

Country vs. Global

Across the months with Textiles data, CPL averaged about 116.7 versus a 40.6 global benchmark — roughly 2.9x higher. The gap, however, shifted dramatically:

• Well below global in January (−94%) and February (−96%).
• Far above from April through September, including +714% in April and +268% in July.
• Near or slightly below market in October (−6%) and November (−12%).
• Widest gap in December, when Textiles finished +1,416% above the global figure.

In total, Textiles sat above the global benchmark in 8 of 12 observed months, with the tightest spread in October and the widest in December. The global series itself was steady: a narrow 32.53–48.41 range and modest, mostly incremental moves compared with Textiles’ spikes.

Closing

These Facebook Ads benchmarks show cost-per-lead for the Textiles industry across all countries to be highly volatile, with a low-cost Q1, elevated mid-year, and an exceptional December surge versus a comparatively stable global benchmark. Understanding cost per lead trends for Textiles across all countries helps marketers interpret industry ad performance and compare CPL levels to global patterns alongside broader CPC trends, CPM analysis, and CTR performance.