Compare lead generation cost benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Textiles show a markedly different cost profile versus the global benchmark: median Cost Per Lead (CPL) for Textiles across All countries available sits far below the baseline but is much choppier month-to-month, with a late surge into spring 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in All countries available compared to the global benchmark.
The Textiles CPL series began at about $8.02 in August 2025 and finished at $25.93 in June 2026. Across the 11-month window the median CPL averaged roughly $16.14, ranging from a low of $6.32 (October 2025) to a high of $39.52 (April 2026). That low-to-high swing represents an increase of roughly 525% between the trough and the peak. By contrast, the global baseline for the same months averaged about $46.33, with values between approximately $37.07 (June 2026) and $53.22 (February 2026).
Month-to-month momentum in Textiles was pronounced. After a relatively calm late‑2025 (sub-$8 CPLs from August–December), CPLs climbed to $14.33 in January 2026, oscillated through a mid-March spike ($17.81), and then surged to the year’s peak in April ($39.52) before easing toward $25.93 by June. The series ended roughly 223% higher than it began (Aug → Jun).
There is a clear seasonal rhythm: the market was quieter through Q3–Q4 2025, then lifted in early Q1 2026 and accelerated sharply into April and May. The April 2026 spike is the standout monthly movement—more than double the prior month—creating a strong spring uplift and a subsequent cooling through late spring. Across the period, bursts of volatility punctuated otherwise lower-cost months, producing a pattern of sudden lifts and partial rebounds rather than steady growth.
This CPL behavior sits alongside broader performance signals that performance marketers track—part of the Facebook Ads benchmarks conversation that also includes CPC trends, CPM analysis, and CTR performance—so the textile CPL narrative is one thread in a wider tapestry of industry ad performance and country-specific ad costs.
Compared to the global baseline, Textiles in All countries available ran considerably below average for most of the year. On average Textile CPLs were about 65% lower than the global benchmark ($16.14 vs. $46.33). The gap narrowed briefly in April 2026 when textiles peaked at $39.52—roughly 7% above the global period low ($37.07)—but at its widest the gap was dramatic: textiles’ trough ($6.32 in Oct) sat about 88% below the global peak (~$53.22 in Feb). Relative volatility was also higher in Textiles: average absolute monthly moves ran near $5.9 (about 36% of the textile mean) versus baseline monthly moves of roughly $3.9 (about 8% of the global mean), making the textile series noticeably more choppy.
Understanding Cost Per Lead benchmarks for Textiles across All countries available contributes to the broader set of Facebook Ads benchmarks and helps frame industry ad performance and country-specific ad costs for comparison with CPC trends, CPM analysis, and CTR performance.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPL values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
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A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Weak creative, irrelevant targeting, or an offer that does not resonate can raise CPL. Low engagement or poor landing-page conversion rates can also increase costs.
Yes. Campaigns optimized for conversions or leads tend to generate less expensive, more qualified leads than traffic or engagement objectives. Facebook uses the optimization signal to find users.
Improve the offer, target the right audience, and use high-converting creative. Test native lead forms while continuing to qualify users.
For sales or revenue goals, optimize for deeper-funnel conversions. Optimizing for leads alone can increase volume while reducing quality.
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