Facebook Ads Cost Per Lead Benchmarks for Textiles

Introduction

Across all countries, Cost per Lead for the Textiles industry ran noticeably hotter—and far choppier—than the global all‑industry benchmark. The year opened with a deep trough, then whiplashed into a record April spike before settling into a choppy deceleration through Q4. On average, Textiles CPL landed at $84.89 across the observed months, more than double the global figure of $40.37 over the same period. The spread swung from dramatically below market in early Q1 to multiples above market in spring and late summer.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles across all countries compared to the global benchmark.

The story in the data

The series begins high in November 2024 at $125.78 and steps down to $43.92 in December. It then collapses to rock‑bottom levels in early 2025—$2.18 in January and $1.79 in February—before snapping to the year’s peak at $301.49 in April. Mid‑Q2 steadied in the mid‑$50s ($57.33 in May, $56.78 in June). H2 opened elevated at $147.91 in July, cooled to $80.41 in August, lifted to $128.82 in September, and then eased through Q4 to $39.99 in October and $32.32 in November.

Key markers:

• Average CPL (Textiles, all countries): $84.89; range: $1.79 (Feb) to $301.49 (Apr).
• Start vs. end: $125.78 (Nov 2024) to $32.32 (Nov 2025), a 74% decline.
• Volatility: average month‑to‑month absolute change of $88.36, far higher than the global benchmark’s $4.23.

The amplitude is striking: CPL surged more than 100x from February’s low to April’s high, then oscillated in a wide $40–$150 band for most of H2 before softening into November.

Seasonal and monthly dynamics

Seasonality presented in sharp relief. Q4 opened elevated in November and eased into December. Q1 marked the softest period by a wide margin, with January–February producing the lowest CPLs of the year. Q2 flipped the script: April delivered the annual high, followed by a cooler May–June. H2 was choppy—spikes in July and September, pullbacks in August and October—finishing with a gentler CPL in November. In short, the rhythm moved from Q1 trough to Q2 peak, then a staggered normalization into late Q3 and a Q4 comedown.

Country vs. Global

Relative to the global all‑industry benchmark, Textiles was above market in 9 of the 12 overlapping months. The gap was highly variable:

• Deep underperformance in early Q1: −94% in January and −96% in February versus global.
• Massive outperformance in spring: +695% in April.
• Summer and early fall remained meaningfully above: +251% in July, +82% in August, +170% in September.
• Narrowest gap in October, when Textiles slipped 11% below global before ending November modestly above (+13%).

Trend-wise, the global benchmark climbed gradually from January to September and eased into Q4 (−31% from Nov‑to‑Nov). Textiles was markedly more erratic, posting a steeper Nov‑to‑Nov decline (−74%) but spending most months at higher CPLs than the all‑industry average.

Closing

Viewed through Facebook Ads benchmarks, Cost per Lead for the Textiles industry across all countries was elevated, erratic, and seasonally polarized—well above global levels on average, with dramatic swings between Q1 lows and an April peak. Understanding Cost per Lead benchmarks for the Textiles industry across all countries helps advertisers contextualize country‑specific ad costs and industry ad performance alongside broader CPC trends, CPM analysis, and CTR performance in the global market.