Facebook Ads Cost Per Lead Benchmarks for Textiles

Introduction

Textiles lead costs moved through a year of extremes: a deep Q1 trough, a dramatic Q2 spike, and a late-year return toward market levels. Across all countries, Cost Per Lead for Textiles averaged 89.6 over the period, a little more than double the global benchmark’s 41.6. The story is defined by sharp reversals—February’s floor at 1.79, April’s surge to 301.5, and an October close near 39.7—showing one of the choppier profiles in our Facebook Ads benchmarks. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in all countries compared to the global benchmark.

The story in the data

Textiles CPL started high at 125.8 in November 2024, slid to 43.9 in December, then collapsed to 2.18 in January and 1.79 in February. The reversal was just as striking: April vaulted to 301.5—nearly 8x the global level that month—before moderating to 57.3–56.8 in May–June. Summer stayed elevated (147.9 in July, 80.4 in August), with a secondary lift to 128.8 in September and a reset to 39.7 in October.

Across the 11 observed months, Textiles CPL:

• Averaged 89.6, with a median of 57.3 (vs. global median 41.1).
• Ranged from 1.79 (February) to 301.5 (April), a 169x span.
• Fell 68% from November to October, while the global benchmark rose about 9% over the same window.
• Exhibited very high month-to-month volatility: average absolute change of 96.5 per month, nearly 38x the global benchmark’s 2.5.

Seasonal and monthly dynamics

Late Q4 2024 was elevated (average 84.8 across November–December) before an unusually soft Q1, where January–February averaged just 2.0. Q2 delivered the cycle’s most expensive period (average 138.5), skewed by April’s spike but still elevated in May–June. Q3 stayed high (119.0 on average), sustained by peaks in July and September. October 2025 marked a normalization, landing slightly below the global benchmark for that month.

This rhythm mirrors well-known auction dynamics—stronger late-year competition and mid-year variability—yet the amplitude in Textiles was outsized, suggesting broader dispersion in country-specific ad costs even as this view aggregates all countries.

Country vs. Global

Textiles outpaced the global benchmark in eight of eleven observed months. The gap swung widely:

• Narrowest alignment came in December (+11% vs. global) and October (−12% vs. global).
• The widest overperformance arrived in April (approximately +685% vs. global), while the most pronounced underperformance occurred in February (−96% vs. global).
• On average, Textiles CPL was about 48 points higher than the market across overlapping months (89.6 vs. 41.6).

While this review centers on Cost Per Lead, marketers often consider CPL alongside CPC trends, CPM analysis, and CTR performance to understand funnel efficiency; the numbers here strictly reflect lead costs.

Closing

Taken together, these Facebook Ads benchmarks show Textiles CPL across all countries running well above the global average, with exceptional volatility and clear seasonal swings—Q1 softness, a Q2 spike, elevated summer, and an autumn cooldown. Understanding Cost Per Lead benchmarks for the Textiles industry across all countries helps quantify country-agnostic lead costs and compare industry ad performance to global patterns.