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Facebook Ads Cost Per Lead Benchmarks for Textiles in Colombia

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Cost Per Lead for Textiles in Colombia

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • This analysis looks at cost per lead trends for industry Textiles and target country Colombia compared to the global trend; the analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
  • The selected series (Textiles in Colombia) shows extreme volatility with two very large spikes (Oct 2024 and Jan 2025) and one very low month (Nov 2024).
  • Across overlapping months, the selected average cost per lead is about 31.7x above the global baseline, but November 2024 sits slightly below market.
  • The global baseline follows a stable pattern in the 30s with a Q4 peak in November, then easing into 2025.

Selected trend: Textiles in Colombia

Data points available for Oct 2024, Nov 2024, and Jan 2025.

  • Average: 1,145.31
  • Median: 1,590.59
  • High: 1,806.77 (Jan 2025)
  • Low: 38.56 (Nov 2024)
  • First-to-last change (Oct 2024 → Jan 2025): +13.6%
  • Volatility:
  • Oct → Nov: −97.6% (sharp dip)
  • Nov → Jan: +4,587% (sharp spike)
  • Average absolute month-to-month move across observed points: ~1,660, indicating very high month-to-month variability relative to the mean.

Notable spikes/dips:

  • A pronounced spike in October (1,590.59) followed by a collapse in November (38.56), and a new peak in January (1,806.77). With only three data points, this indicates extreme volatility rather than a consistent seasonal pattern for the selected segment.

Global baseline trend

Oct 2024 through Sep 2025.

  • Average: 36.04
  • High: 41.58 (Nov 2024)
  • Low: 20.63 (Sep 2025)
  • First-to-last change (Oct 2024 → Sep 2025): −33.7%
  • Pattern: The baseline stays largely in the 30–42 range, with a clear uptick in November (typical Q4 holiday pressure) and softening into mid/late 2025.

Selected vs. baseline (overlapping months)

  • Oct 2024: 1,590.59 vs 31.12 — about 51.1x above market.
  • Nov 2024: 38.56 vs 41.58 — 7.2% below market, in line with overall trends.
  • Jan 2025: 1,806.77 vs 35.54 — about 50.9x above market.
  • Average comparison (Oct, Nov, Jan): 1,145.31 vs 36.08 — selected is roughly 31.7x higher than the global benchmark.

Seasonality signals

  • Baseline: costs typically increase in Q4 around holiday periods, peaking in November.
  • Selected (Textiles in Colombia): the limited sample shows spikes in October and January rather than a sustained Q4 rise, deviating from the global pattern and emphasizing atypical month-to-month swings.

Understanding cost per lead benchmarks on Facebook Ads in industry Textiles and Colombia helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Colombia Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Mar 24Saint Joseph's Day
Apr 17Maundy Thursday
Apr 18Good Friday
May 1Labour Day
Jun 2Ascension Day
Jun 23Corpus Christi
Jun 30Sacred Heart of Jesus
Jul 20Independence Day
Aug 7Battle of Boyacá
Aug 18Assumption of Mary
Oct 13Columbus Day
Nov 3All Saints' Day
Nov 17Independence of Cartagena
Dec 8Immaculate Conception
Dec 25Christmas Day

Key Shopping Season

Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)

Potential Advertising Impact

CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.

What is considered a good cost per lead on Facebook in 2025?

A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.

Why is my CPL higher than industry averages?

Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.

Does campaign objective impact CPL?

Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.

How can I generate leads at a lower cost without hurting lead quality?

Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.

Should I optimize for leads or conversions if my goal is pipeline growth?

If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.

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