Facebook Ads Cost Per Lead Benchmarks for Textiles in Norway

Key takeaways

• This analysis looks at cost-per-lead trends for industry Textiles and target country Norway compared to the global trend, based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
• Norway’s Textiles median cost-per-lead (CPL) is far above market: average 521.26 versus a global average of 37.44 over the same months—about 14x higher (≈1,290% above the baseline).
• Volatility is high in Norway’s series (average month-to-month move ≈111%) versus a steadier global baseline (≈10%).
• Seasonality shows a sharp Q1 surge: a pronounced jump from December to January, and renewed pressure in summer (June–August). The global baseline, by contrast, gently lifts in November and remains relatively stable thereafter.

Data context and framing

We summarize monthly medians for cost-per-lead. The selected dataset covers Textiles in Norway, and it’s benchmarked against a global baseline. Both series span October 2024 through August 2025 for direct comparison.

Selected time-series highlights (Norway, Textiles)

• Average: 521.26; Median high: 851.90 (January 2025); Low: 71.18 (November 2024).
• Range: 780.73 across the period.
• First-to-last change: from 549.07 (October 2024) to 833.96 (August 2025), a +51.9% increase.
• Volatility: average absolute month-to-month change ≈111%.
• Notable spikes and dips:
• October to November: −87% (549.07 to 71.18), the sharpest monthly drop.
• December to January: +830% (91.60 to 851.90), the sharpest monthly surge.
• May to June: +44.7%; July to August: +42.4%.
• Seasonal patterns:
• End-of-year softness (November–December) followed by a Q1 spike (January peak, elevated February and March).
• Q2 relief (April–May) before renewed summer pressure (June–August, with August as the second-highest month at 833.96).

Baseline comparison (Global)

• Average: 37.44; High: 41.58 (November 2024); Low: 31.12 (October 2024).
• First-to-last change: +19.0% (31.12 to 37.03).
• Volatility: average absolute month-to-month change ≈10.2%.
• Seasonal pattern: a modest lift in November, then relatively stable costs through summer with slight softening by August.

Relative positioning

• Level: The selected series is consistently above market; even its lowest month (71.18 in November) is about 71% higher than the global monthly high (41.58).
• Trend: While the global baseline edges upward steadily, Norway’s Textiles CPL trends upward more aggressively overall (+51.9% from start to end), with larger swings.
• Seasonality: The selected data diverges from typical Q4 uplift; it dips into year-end and spikes in January, then shows renewed pressure into late summer. The baseline stays in line with overall trends and remains comparatively stable.

Understanding cost-per-lead benchmarks on Facebook Ads in industry Textiles and Norway helps advertisers make more efficient budget and creative choices.