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Facebook Ads Cost Per Lead Benchmarks for Textiles in United States

See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type

Cost Per Lead for Textiles in United States

October 2024 - October 2025

Insights

Detailed observation of presented data

Facebook Ads benchmarks: cost per lead trends and comparison

This analysis looks at cost per lead (CPL) trends for industry Textiles and target country United States compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Key takeaways

  • Textiles in the United States averaged a CPL of 72.28, about 2.0x (≈101% higher) than the global baseline at 36.04.
  • High/low: the selected series peaked at 105.82 (Apr 2025) and bottomed at 46.88 (Jun 2025), a range of 58.94. The baseline ranged from 41.58 (Nov 2024) to 20.63 (Sep 2025).
  • Trend over time: Textiles US fell 33% from Oct 2024 to Sep 2025 (81.03 → 54.13), very similar to the global decline of 34% (31.12 → 20.63).
  • Volatility: average month-to-month absolute change was 16.9% for Textiles US vs 13.3% for the baseline.
  • Seasonal pattern: modest elevation in Q4, a spring run-up culminating in April, then a sharp early-summer dip; baseline shows a November high and September low.

Selected trend highlights: Textiles in the United States

  • Average CPL across the 12 months: 72.28.
  • Highest month: April 2025 at 105.82, following consecutive gains from January (+31% in February and +1% in March, then +22% in April).
  • Lowest month: June 2025 at 46.88, the sharpest month-to-month drop (-45% vs May), followed by partial recovery in July–August and a softer September (54.13).
  • Overall from first to last month: -33%. Notable swings include a December dip (-20% vs November) and strong early spring acceleration (+31% in February).

Comparison to the global baseline

  • Average CPL: 72.28 vs 36.04 (Textiles US is consistently above market every month).
  • Monthly premium ranged from +22% (June 2025) to +174% (April 2025).
  • Baseline high: November 2024 at 41.58; low: September 2025 at 20.63.
  • Volatility: baseline month-to-month shifts averaged 13.3%, less volatile than Textiles US (16.9%).
  • Directionally aligned declines from October to September (Textiles US -33%; baseline -34%) indicate the selected series is above average but broadly in line with overall momentum.

Seasonality and timing

  • Q4: Both series show relatively elevated costs around October–November; December softens in both.
  • Spring: Textiles US rises sharply into April (the period high), exceeding the baseline premium more than any other month.
  • Early summer: A pronounced dip for Textiles US in June (series low), while the baseline declines more gradually.
  • Late summer/early fall: Textiles US stabilizes above baseline; the baseline hits its annual low in September.

Understanding cost per lead benchmarks on Facebook Ads in industry Textiles and United States helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United States, advertisers often face higher costs due to high competition and purchasing power. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

United States Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 20Martin Luther King Jr. Day
Feb 17Presidents' Day
May 26Memorial Day
Jun 19Juneteenth
Jul 4Independence Day
Sep 1Labor Day
Oct 13Columbus Day
Nov 11Veterans Day
Nov 27Thanksgiving Day
Dec 25Christmas Day

Key Shopping Season

Late November (Thanksgiving & Black Friday weekend), December (Christmas), Back-to-school (July–September), Summer travel season (Memorial Day onwards)

Potential Advertising Impact

CPM and CPC might rise around major holidays like Memorial Day, Independence Day, and Labor Day, especially in travel and entertainment. Black Friday/Thanksgiving weekend triggers massive spikes in retail ad competition. December ad demand typically peaks—retail campaigns require significantly higher budgets. Back-to-school promotions drive increased competition. Juneteenth may see regional engagement rise.

What is considered a good cost per lead on Facebook in 2025?

A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.

Why is my CPL higher than industry averages?

Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.

Does campaign objective impact CPL?

Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.

How can I generate leads at a lower cost without hurting lead quality?

Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.

Should I optimize for leads or conversions if my goal is pipeline growth?

If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.