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June 2025 - June 2026
Detailed observation of presented data
Transportation and Logistics cost-per-lead (CPL) throughout the last 12 months mostly ran below the global benchmark but punctuated by two dramatic spikes, creating a choppy rhythm of decline and rebound. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in All countries available compared to the global benchmark.
The median CPL for Transportation and Logistics began the period at 22.27 and finished at 36.78, a net increase of about 65% from June 2025 to May 2026. Across the year the industry median averaged roughly 45.4, versus a global baseline average of about 46.6 — roughly 2.6% below the overall market on average. The selected series ranged widely: the low point was 22.27 (June 2025) and the high point 105.50 (April 2026), a spread of about 83.2 units and a peak-to-trough ratio near 4.7x. Volatility was pronounced: the monthly standard deviation sat near 25 points for Transportation and Logistics, compared with just under 3.8 points for the global benchmark.
Two months dominate the narrative. January 2026 jumped to ~91.23 (up about 162% from December), and April 2026 surged to ~105.50 (a further 124% rise from March). Outside those spikes, most months trailed the baseline — ten of twelve months were below the global median, with shortfalls commonly in the 20–50% range (for example June, August and November 2025).
The cadence shows softer early-summer CPLs (June and August lows), a mid-autumn uptick around October, a steep drop into late autumn, then a heavy January spike followed by a reversion and a second extreme peak in April. After the April high the series collapsed back into the low-to-mid range by May. These swings create a seasonality pattern that reads less like steady Q4 competition and more like episodic budget or demand shocks concentrated in January and April. Monthly movements were large: the biggest month-over-month rise was Dec→Jan (+161%), and the largest fall was Apr→May (−65%).
Compared with the baseline, Transportation and Logistics in All countries available mostly ran below market by meaningful margins — 20–50% under the global CPL in many months — but diverged sharply in January and April when costs jumped well above global levels (+85% and +160% vs. baseline). Overall volatility was far higher in the selected industry (≈25 vs. ≈3.8 baseline), making the Transportation and Logistics CPL profile distinctly more erratic than the aggregated benchmark.
Understanding cost-per-lead benchmarks for Transportation and Logistics in All countries available — alongside Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance and country-specific ad costs — clarifies how industry ad performance can diverge from global patterns.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.
Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.
Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.
If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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