See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Transportation and Logistics cost-per-lead (CPL) behavior over the past 13 months tells a story of low baseline levels, sudden surges, and above-average variability versus the global benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in All countries available compared to the global benchmark.
CPL started the period at a low $22.27 in June 2025 and finished at $63.84 in June 2026 — a rise of roughly +187% from start to finish. Across the series the Transportation and Logistics median CPL averaged about $47.22, with a low of $22.27 (June 2025) and a high of $102.75 (April 2026). Those two outsized spikes — January 2026 ($91.23) and April 2026 ($102.75) — punctuate an otherwise mixed cadence and drive a large portion of the year’s dispersion.
By comparison the global (baseline) CPL averaged about $45.64 over the same months. On average the Transportation and Logistics CPL ran modestly above the global benchmark (+~3.5%), but that aggregate masks pronounced month-to-month swings.
Volatility is a defining theme: the standard deviation for the Transportation and Logistics series is roughly $24 (coefficient of variation ~51%), versus a baseline standard deviation near $4.6 (CV ~10%). In plain terms, Transportation and Logistics lead costs moved about five times more wildly than the global benchmark during this window.
The cadence isn’t smooth. Early summer 2025 shows lower CPLs (June–August near $22–$34), a climb into autumn (peaking near $48 in October), then a drop into November–December. Q1 2026 begins with a steep spike in January ($91), a pullback in February ($32.80) and a modest rise into March ($45.80). April 2026 is the most pronounced outlier at $102.75, followed by a normalization in May ($46.15) and a renewed uptick in June ($63.84).
There are echoes of common seasonal rhythms — softer pockets and Q4 pressure alongside early-year rebounds — but the timing here is punctuated by two one-off surges that create an irregular monthly rhythm rather than a textbook seasonal curve.
Viewed against the global benchmark, Transportation and Logistics mostly trailed or matched baseline through much of 2025: nine of 13 months showed CPLs below the global median (for example June 2025 was ~48% below baseline). October 2025 was essentially parity (≈1% below). The largest divergences flip the script: April 2026 overshot the global median by about +151%, while January and June 2026 were also materially above baseline (+86% and +82% respectively). Overall, the category was more volatile and more prone to acute spikes than the global trend, which rose and fell in a much tighter band.
Understanding Cost Per Lead benchmarks for Transportation and Logistics in All countries available — and how they compare to Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance and country-specific ad costs — sharpens how industry ad performance diverged from the broader market across this 13‑month window.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.
Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.
Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.
If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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