Compare lead generation cost benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Transportation and Logistics Cost Per Lead (CPL) in this dataset paints a jagged, high-amplitude story compared with the wider market. Over 13 months the Transportation and Logistics CPL averaged about $51.5, running roughly 17% above the global benchmark average of $44.1 — but that headline masks a sequence of sharp spikes and deep troughs. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in All countries available compared to the global benchmark.
The series begins in July 2025 at $34.52 and closes in July 2026 at $14.57 — a decline of about 58% from start to finish. The Transportation and Logistics CPL ranged from a low of $14.57 (July 2026) to a peak of $115.09 (June 2026). Aside from that extreme, other notable highs were $102.75 in April 2026 and $91.23 in January 2026. Monthly medians produced an overall mean near $51.5, compared with the baseline mean of $44.1.
Nine of the 13 months saw CPLs below the global median, with four months — January, April, May and June 2026 — jumping materially above the benchmark. The biggest over-index months were June (+210% vs. baseline) and April (+148%). The largest underperformance versus the baseline occurred in August 2025 (about −46%) and July 2026 (about −30%). October 2025 was almost at parity with the global median.
Volatility is a defining feature: average absolute month-to-month movement was roughly $37 for Transportation and Logistics versus about $4.7 in the global benchmark — nearly eight times more volatile in dollar terms. That amplitude created sudden lifts and collapses rather than a steady drift.
Rhythm across the year is uneven. The late-2025 window shows a soft mid-Q3 to Q4 pattern (August low, October near-parity), followed by a dramatic jump in January 2026. Spring months were punctuated by a large April surge, then a steep climb into the June peak before a precipitous fall to the July low. Such a pattern produces alternating periods of costly lead acquisition and brief relief.
This cadence suggests pockets of intense competition or supply-side shifts producing sharp month-to-month swings rather than a smooth seasonal curve. The contrast between the peak months and the troughs amplifies the sense of episodic pressure across the reporting period.
Compared with the global baseline, Transportation and Logistics shows a mixed relationship: mostly below market for the majority of months, but with episodic bursts that push CPL well above global levels. On average, CPLs were about 17% higher than the global benchmark, yet the margin varies widely — from roughly 46% below the market in August 2025 to more than 200% above in June 2026. In volatility terms, Transportation and Logistics is far more volatile than the baseline, producing larger directional swings and occasional extreme outliers.
Understanding Cost Per Lead benchmarks for Transportation and Logistics in All countries available adds context to industry ad performance, CPC trends, CPM analysis and Facebook Ads benchmarks when considering country-specific ad costs and CTR performance in the broader advertising ecosystem.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPL values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
Analyze Facebook ad performance
See which ads, audiences, and creatives drive results.
Spot creative patterns that affect ROAS.
Create reports without spreadsheets.
The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Weak creative, irrelevant targeting, or an offer that does not resonate can raise CPL. Low engagement or poor landing-page conversion rates can also increase costs.
Yes. Campaigns optimized for conversions or leads tend to generate less expensive, more qualified leads than traffic or engagement objectives. Facebook uses the optimization signal to find users.
Improve the offer, target the right audience, and use high-converting creative. Test native lead forms while continuing to qualify users.
For sales or revenue goals, optimize for deeper-funnel conversions. Optimizing for leads alone can increase volume while reducing quality.
Compare cost benchmarks for Facebook advertising metrics.
Cost per click benchmarks across industries
Cost per thousand impressions across markets
Click-through rate benchmarks for Facebook Ads
Cost per lead benchmarks across markets
Cost per purchase benchmarks across industries
App install cost benchmarks