See how your CPL compares. Explore lead generation cost benchmarks by industry, region, and campaign type
August 2025 - August 2026
Detailed observation of presented data
Transportation and Logistics Cost Per Lead (CPL) in this dataset paints a jagged, high-amplitude story compared with the wider market. Over 13 months the Transportation and Logistics CPL averaged about $51.5, running roughly 17% above the global benchmark average of $44.1 — but that headline masks a sequence of sharp spikes and deep troughs. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in All countries available compared to the global benchmark.
The series begins in July 2025 at $34.52 and closes in July 2026 at $14.57 — a decline of about 58% from start to finish. The Transportation and Logistics CPL ranged from a low of $14.57 (July 2026) to a peak of $115.09 (June 2026). Aside from that extreme, other notable highs were $102.75 in April 2026 and $91.23 in January 2026. Monthly medians produced an overall mean near $51.5, compared with the baseline mean of $44.1.
Nine of the 13 months saw CPLs below the global median, with four months — January, April, May and June 2026 — jumping materially above the benchmark. The biggest over-index months were June (+210% vs. baseline) and April (+148%). The largest underperformance versus the baseline occurred in August 2025 (about −46%) and July 2026 (about −30%). October 2025 was almost at parity with the global median.
Volatility is a defining feature: average absolute month-to-month movement was roughly $37 for Transportation and Logistics versus about $4.7 in the global benchmark — nearly eight times more volatile in dollar terms. That amplitude created sudden lifts and collapses rather than a steady drift.
Rhythm across the year is uneven. The late-2025 window shows a soft mid-Q3 to Q4 pattern (August low, October near-parity), followed by a dramatic jump in January 2026. Spring months were punctuated by a large April surge, then a steep climb into the June peak before a precipitous fall to the July low. Such a pattern produces alternating periods of costly lead acquisition and brief relief.
This cadence suggests pockets of intense competition or supply-side shifts producing sharp month-to-month swings rather than a smooth seasonal curve. The contrast between the peak months and the troughs amplifies the sense of episodic pressure across the reporting period.
Compared with the global baseline, Transportation and Logistics shows a mixed relationship: mostly below market for the majority of months, but with episodic bursts that push CPL well above global levels. On average, CPLs were about 17% higher than the global benchmark, yet the margin varies widely — from roughly 46% below the market in August 2025 to more than 200% above in June 2026. In volatility terms, Transportation and Logistics is far more volatile than the baseline, producing larger directional swings and occasional extreme outliers.
Understanding Cost Per Lead benchmarks for Transportation and Logistics in All countries available adds context to industry ad performance, CPC trends, CPM analysis and Facebook Ads benchmarks when considering country-specific ad costs and CTR performance in the broader advertising ecosystem.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
A good CPL usually ranges from $10 to $50, depending on your industry and target audience. B2C offers tend to be cheaper, while B2B or high-ticket services may see CPLs over $100.
Your CPL could be high due to weak creative, irrelevant targeting, or an offer that doesn't resonate. Low engagement or poor conversion rates on your landing page can also drive up costs.
Yes. Campaigns optimized for conversions or leads tend to generate cheaper and more qualified leads compared to traffic or engagement objectives. Facebook needs clear signals to find the right users.
Focus on improving your offer, targeting the right audience, and using high-converting creative. Test native lead forms, but make sure you're still qualifying users properly.
If your goal is sales or revenue, optimizing for deeper funnel conversions is better. Optimizing for leads alone can inflate volume but hurt quality.
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