Facebook Ads Cost Per Lead Benchmarks for Transportation and Logistics in Spain

This analysis looks at cost-per-lead trends for the Transportation and Logistics industry in Spain compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks for Facebook Ads cost-per-lead.

Key takeaways

• No cost-per-lead observations were available for Transportation and Logistics in Spain during the period, so direct country/industry statistics and relative positioning cannot be determined.
• The global baseline median cost-per-lead averaged $36.04, with a median of $38.47 across 12 months.
• Highest global median cost-per-lead was $41.58 in November 2024; the lowest was $20.63 in September 2025.
• From October 2024 to September 2025, the global baseline fell 33.73% (from $31.12 to $20.63).
• Month-to-month baseline volatility averaged a $4.75 absolute move, or 13.3% in relative terms.
• Seasonal pattern is visible: costs rose into Q4 (holiday period), then softened in Q1, stabilized through Q2–Q3, and dipped sharply in September.

Selected scope: Transportation and Logistics in Spain

• The selected time series contains no monthly medians for cost-per-lead, so averages, highs/lows, volatility, and month-to-month changes cannot be computed for this scope.
• Because the selected data is empty, any above/below-market positioning against the global benchmark is undetermined.

Global baseline overview

• Average global median cost-per-lead: $36.04; median: $38.47 (based on 12 months of data).
• High: $41.58 in November 2024; Low: $20.63 in September 2025.
• Notable spike: October to November 2024 rose by 33.6% (from $31.12 to $41.58), consistent with increased competition and budgets entering Q4.
• Notable dip: August to September 2025 fell by 44.3% (from $37.03 to $20.63).
• Month-to-month volatility averaged $4.75 (absolute), or 13.3% relative, reflecting moderate variability with a pronounced late-Q3 drop.

Seasonality and volatility signals

• Q4 escalation: Costs climbed into the holiday period, peaking in November ($41.58) and remaining elevated in December ($39.63).
• Q1 easing: January and March were comparatively lower ($35.54 and $32.84), indicating typical post-holiday softness.
• Mid-year steadiness: April–August hovered largely within $37–$39.6, suggesting stable mid-year conditions.
• Late Q3 dip: September’s $20.63 represents a sharp divergence from the prior months.

Comparison to the global trend

• With no observations for Transportation and Logistics in Spain, a direct benchmark vs. global is not available.
• The global series offers a directional reference point only; relative positioning (above market, below average, or in line) for Spain cannot be determined from the current dataset.

Understanding cost-per-lead benchmarks on Facebook Ads in industry Transportation and Logistics and Spain helps advertisers make more efficient budget and creative choices.