Facebook Ads Cost Per Lead Benchmarks for Transportation and Logistics in Sweden

Key takeaways

• No monthly observations were available for cost-per-lead in Transportation and Logistics for Sweden during the period provided, so direct, like-for-like benchmarking versus the global baseline is not possible.
• The global baseline (all industries/countries) averaged $36.04 per lead from Oct 2024 to Sep 2025, peaking in November 2024 at $41.58 and bottoming in September 2025 at $20.63.
• Baseline volatility was moderate: the average month-to-month move was $4.75 (about 13% of the mean), with the largest upswing in November (+$10.45 vs. October) and the sharpest drop in September (−$16.40 vs. August).
• Seasonal patterns are clear in the baseline: costs typically rise in Q4 (holiday period), reset lower in January, and remain relatively stable through spring/summer before a notable dip at the end of Q3.

Scope and framing

This analysis looks at cost-per-lead trends for industry Transportation and Logistics and target country Sweden compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Selected segment: Transportation and Logistics in Sweden

• Data availability: No monthly values were provided for the selected segment in the timeframe. As a result, averages, highs/lows, month-to-month changes, and first-to-last percentage change for Sweden in Transportation and Logistics cannot be computed from the input.

Global baseline trend analysis (directional benchmark)

• Overall level:
• Average: $36.04
• Median: $38.47
• Range: $20.63 (low) to $41.58 (high), a span of $20.95
• First-to-last change: from $31.12 (Oct 2024) to $20.63 (Sep 2025), a −33.7% decline
• Volatility:
• Average month-to-month absolute change: $4.75 (~13% of the mean)
• Notable swing up: +$10.45 in November 2024 vs. October
• Notable swing down: −$16.40 in September 2025 vs. August
• Seasonality and timing:
• Q4 uplift: November ($41.58) and December ($39.63) align with typical holiday-driven cost pressure.
• Post-holiday reset: January pulled back to $35.54.
• Mid-year stability: April–August stayed tightly ranged ($37.03–$39.63).
• Late-Q3 dip: September marked the lowest point at $20.63.

Relative positioning vs. the baseline

• Because no Sweden Transportation and Logistics data points are present, we cannot determine whether this segment runs above market, below average, or in line with overall trends.
• The global baseline provides a directional reference for seasonality (Q4 increases, early-year normalization, late-summer softness) and a typical level around $36 per lead during the period.

Conclusion

While the selected segment lacks observed values for this window, the global Facebook Ads benchmarks indicate a clear Q4 peak, stable mid-year costs, and a pronounced September dip, with an overall average of $36.04. Understanding cost-per-lead benchmarks on Facebook Ads in industry Transportation and Logistics and Sweden helps advertisers make more efficient budget and creative choices.